A website establishes credibility, tells your brand story, and enables sales. Club Pickleball USA uses theirs to generate revenue. High traffic attracts sponsors, and tracking pixels let you retarget visitors with ads that actually convert.
Why is a website so important? First things first, it's credibility. If you don't have a website that looks good, that functions, that feels the part, that loads fast, what does that instantly do to your brand? These guys aren't legit. The next thing is that it needs to act as a central information hub, almost like an online brochure of everything that you guys are about, your brand story, your membership, what your members can reasonably expect when they become a member of your club. The other thing is you have e-commerce capabilities. Devin's doing some really awesome things right now with his Club Pickleball USA shop where he's actually creating revenue through an e-commerce platform. The other thing is sponsorships. If you've got a lot of site traffic, you can prove to your sponsors and your corporate partners that, hey, we have hundreds of thousands of people coming to our website. It makes it that much more incentivizing for them to pay you for a corporate sponsorship. Another thing here is development potential. What do I mean by that? Well, if you've got a really good website that you feel comfortable about, you can build onto it based upon your needs. And then lastly, cost-effective marketing. The more we can get people to our website, the more we actually can pixel their traffic. Essentially, cookies or pixels are little snippets of code that integrate into the backend of your social media ad account or your Google ad account. And if somebody hits a website and takes certain actions on your website, what we can do is literally put an ad in front of them based on that behavior. Who better to go out and put an ad in front of than somebody that's already been to your website or has actually been and visited your social media profile?
