SEO takes months to move a site from page 5 to page 1, but unless you hit the top three results, you get almost no traffic. The top two or three competitors capture most clicks. Paid ads deliver traffic immediately and predictably, making them more reliable for sales.
How long does it take them to realize sales from an SEO campaign? So the challenge is, is SEO's all or nothing, right? You can be investing for months on end going from page 5, page 4, page 3, page 2, and then if you're not cracking that first page and even the first 1, 2, 3, or 4 results on that page, you're not getting any of the traffic. So the top 2 or 3 players on a specific keyword are getting everything.
