A marketer argues businesses should spend more now because regulations and market changes will soon make customer acquisition much harder. He calls this the golden age of marketing, when every dollar spent yields high returns.
I want you guys to feel overwhelmed because I want to punch you in the— in between the eyes and make sure that you guys wake up to the reality of the situation that is you should be spending more on your marketing. How much more? More. Every dollar that you can spend right now, right this second, is going to pay dividends. Why? We are going to look back on this time as the golden age of marketing. There's never going to be a better time to acquire customers. There's all sorts of regulations and all sorts of crazy things going on that is going to make it harder in the future for us to attract and advertise to our ideal prospects.
