You don't need to invent something new to make money in business. Study what's already working in other industries, copy the model, add your own angle, and build a niche. Most people lack the resources to pioneer anyway.
Chapters
You are not special. Literally thousands of people have succeeded. Repeat the same actions they took to get the same outcomes they got.
Most people that want to start a business think that they need to come up with some brand new idea that's never been done before. You're probably not creative enough, intelligent enough, smart enough, or hardworking enough to find a product, to find a service that has never been done before, never brought it to market. In the rare circumstance that you are, now you've got to go prove the market and you've got to go trailblaze. Incredibly difficult to do, very risky, and it's probably only something that you're going to be able to do if you raise a crap ton of money. What you do is you look for what other people have done, maybe in other industries, maybe in similar industries, and you try to rip off and duplicate them and create your own little angle or spin. This is one of the best things that I actually coach hundreds of businesses on that I consult with and run ads for. It is build a swipe file, see what other people are doing, understand the competitive landscape. As you see what their offers are, the ads that they're running, you now can actually carve out your own little niche, your own little market, and become different and better. That is the fastest and easiest and best way to create wealth.