A business has one job: sell products that solve problems. The speaker argues companies should skip political stances on Ukraine or racial issues and focus on marketing that shows how their product improves customers' lives, not activism.
I'll die on that hill. You as a business are not in business to tell people how they should think or tell people how they should make decisions. We're so turned off right now as consumers on every little company making a stance on the war on Ukraine, making a stance on this political issue, this racial issue. Nobody cares. Your job is to provide something, put it into the marketplace and solve a problem, provide a solution for your customers. And your marketing should be about telling people and persuading them to think about buying your product because it helps them. It makes their lives easier or better. That's it. Business owners are getting it Backwards all the time.
