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The video introduces three key members of Marketing Experience Studio (MXS). Dean Eaker, CEO and co‑founder, describes his background as a serial entrepreneur in publishing, having sold a company, taken another public, and built ThinkDirect Marketing, and now leads MXS to transform textbook publishing into digital, social‑learning media. Paul Capon, CFO, shares his experience as a former USAF captain with two Afghanistan tours, Columbia Business School alumnus, founder of a publishing company and an endowment, now overseeing finance at MXS. Tony Santoro, Business Development lead, highlights over 20 years of sales and marketing leadership at IBM, Acxiom, and Forrester, expressing excitement about MXS’s community and resources for next‑generation marketers. The overall purpose is to present the leadership team, their expertise, and the company’s mission to modernize educational content and support marketers.

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