Noom vs. Health Coach | 3 Ways Working With A Health Coach is Different Than Noom

20 Feb 2022 · 11 min
10:49

In this video Victoria S. Dorsano compares the Noom weight‑loss app to working with a professional health coach. She first explains what Noom is—a calorie‑counting, daily‑weigh‑in app that provides basic behavior‑change education. She then outlines three major ways a health coach differs from Noom: (1) Noom’s calorie targets are generated by an algorithm without professional review, which can ignore an individual’s set‑point range, metabolism, and realistic goal weight; (2) Noom encourages indefinite food tracking and daily weigh‑ins, which can turn food into a cold numeric exercise and cause psychological distress, whereas a coach may use short‑term tracking and limit weigh‑ins to weekly or less to avoid obsession; (3) Noom does not account for the nuanced, personal lifestyle factors (work schedule, family responsibilities, stress, sleep, etc.) that a coach can integrate into a customized plan. Dorsano argues that for busy professionals or people with complex lives, the personalized, holistic approach of a health coach is more sustainable and effective. She concludes by inviting viewers to apply for her coaching services and encourages likes and subscriptions.

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