It's Not Your Funnel, You're Just F*cking Boring: Content, Coaching & Calling Out the BS w/ Angie Lee

What's up, you guys?

Welcome back to the podcast.

I have got a juicy episode for you today.

So this conversation was actually recorded a year ago live in Austin, Texas when I sat down to be a guest on Angie Lee's show, but because of her rebrand and pausing the podcast, it never ended up getting published. So we're breaking it out of the archives and bringing it to Make Shift Happen. I also got some requests recently for more episodes where I'm being interviewed, so that's exactly what you're going to get with this one. Your wish is my command. Now, if you are not familiar with Angie, she is a returning guest on the podcast and she is one of the most silly, hilarious, tell-it-like-it-is woman who is just always having fun and cracking jokes. She is the co-founder of Soul CBD, the host of The Angie Lee Show, a serial entrepreneur, a marketer, and honestly one of the true OGs in this space.

I used to listen to her Rich Bitch podcast back in like 2018 before I even had a business, so that's how you know she's a real one.

Last May, we were together in the studio in Austin, Texas while I was on my little podcast tour, and she sat me down for this interview and she came in hot.

There is no small talk, no warmup, just straight into the sauce.

So we talked about what is actually happening behind the scenes of the coaching and personal development industry, the swing from soft girl era to it girl era, why so much content online is just really boring these days, and the things that everyone is thinking but nobody seems to be saying out loud. This felt like one of those conversations with a friend where you kind of forget that you're even on a mic, and I think you're going to enjoy being a fly on the wall for everything that we dig into. So if you're not already, head over and give Angie a follow. Make sure that you use my code DAILY in all caps if you want to save on some of my favorite CBD products. I love their gummies and their oils at Angie Shop, getsoul.com. We will link everything in the show notes for you guys as well. So just scroll down to check it all out and let's dive into this episode. Welcome to the Makeshift Happen Podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride. Let's go make shift happen.

We're not farting around here today, Sam. Okay. We're going to get into it. We're going to get into the sauce because when I was thinking of, you you. I was like, we're not gonna be like, oh, tell me, like, what's your morning routine? Yeah, what's your morning routine? Do you drink lemon water? No, we want to know— is— I love her. Okay, well, we really want to know what the people all want to know. What we're going to talk about a little bit without giving people's names because we're classy ladies. What's going on in the business coaching world? Because everybody and their sister's dog's lizard now is saying that they make $2 million cash days. Give me a fucking break.

No, they don't. If they actually did, you wouldn't be on the internet.

Give me a fucking break. And all you got to do to do it is be in alignment with your chakras. And I am over here like, what the fuck? I— that's not how I did anything. So I'm in this interesting place because I feel like I do agree it's about energy and alignment and all of that. And if I was brutally honest, I would never tell a best friend that I built everything from just sitting there and waiting and waiting for it to feel aligned and only energy. It was action. It was being really gritty. It was taking massive action.

It just was.

And so I wanna hear your thoughts on like what's going on.

Yeah. Well, this is, this is a good conversation to begin. I think this, to be honest, is the conversation that a lot of us are having behind the scenes with our friends, other people in the industry.

Wow. Like this is the tea.

This is the tea. It is the behind the scenes conversations because it's, things are getting weird.

Yeah.

Like, you know, sometimes I think to myself, you know, when like people, cuz you went to Tony back in the day. And when I went to Tony Robbins, I remember posting about it and I was just like so excited to be in the room and to be there and like, love Tony and so glad that I went. But it was so interesting when I posted about that to see people, like random people, show up in my comments and be like, oh, you drank the Kool-Aid, and start calling it a cult and whatever. And I think that was my first real experience of realizing that when you're not in it, there is this like external perception of what's going on, that you have bought into something that is a lie or a hoax, or they're just selling you motivation and you don't need that, and it's, you know, they're stealing your money and this is a scam. And so it was really interesting to see people have those opinions about Tony, but then when, you know, the coaching industry is exploding in much with commoners, let's call ourselves, uh, you know, not people like Oprah or Brené Brown or Tony or, you know, these like big famous names, but like just women at home who are figuring out how to do stuff in life and do it well and share their experiences and make money online. And they're, they're blowing up to these insane levels where they are making millions of dollars. They're making 7 figures, 8 figures. It's interesting to kind of see. What that's being perceived like from the outside.

Yeah.

But as someone who's on the inside of it, to also know what those rooms are like. Yeah. And to know what's actually going on. And in a lot of ways, I owe my entire success and career path and everything that I've built and everything that I have and that I am today to the personal development industry.

Yeah.

I owe so much of it to coaching.

Yeah.

Um, I would not create, have created what I have. I would not have built what I have, have, or have known how without coaches and mentors and these women that were inspirational to me. I wouldn't have even known that, you know, making this kind of money was possible. You talked about the, the woman in the bathroom in the yoga studio that said, I make $400,000, so I'm basically poor. Like, the first time I ever saw a coach on the internet make $100,000 a month, I was like, what the fuck? Yeah, I didn't even know that. Like, I thought, again, making $100,000 a year was like you being set for life and being rich. And so I do owe a lot of my own expansion to this space and, and these people. But the more that you kind of like get into it, you can start to zoom out and go, is this like how people felt about Tony? Like, are we kind of in a cult? Yeah. Like, did we, did we drink some sort of Kool-Aid? Like, are we— have we all lost our fucking minds?

Yeah.

Yeah. Like, is it weird that we're all spending $10,000, $20,000, $30,000, $100,000, like so much money on growth? Or we've just cracked the code and we figured something out that other people haven't? Because it's kind of weirdly both.

I think it's both. I think every industry obviously has good and bad people, right? There's horrible doctors and there's incredible doctors who save lives. There's horrible cops, there's really good cops too. So there's nuance to this, which I know people can't have nuanced conversations anymore, but it's nuanced, right? I think there's people out there who are genuinely helping people. I mean, yeah, I joke a little bit that Tony Robbins— I'm not in that season anymore and I don't necessarily want to go to my 8th Unleash Her Power— unleash— I said her— Unleash the Power Within. But I wouldn't be where I am today if at 21 I didn't go to a Tony Robbins either and just feel the impact of what he's doing. And so he's also the fucking goat, and he's great. And the amount of people that he's helped to change their lives and not commit suicide and some really big shit— the amount of people that he's helped, it's outweighed any of the few people who think he's some sort of—

yeah, scam artist.

Scam artist. I'm like, dude, what is he scamming on? He's 70-something years old. He doesn't need to be doing this anymore. He could have been done a long-ass time ago. He obviously loves what he does. So I agree, it's, it's, it's a— there's a middle ground. Have you been scammed ever?

Luckily, I don't think I've ever been scammed.

Nice. Okay.

Thank God.

But no, it's like, did you ever pay someone like $100,000 and then no, I, I, I, I don't think I would. And then she just didn't do any calls with you?

No, I don't think I would. But here's the thing is, this is what so many of my friends in the industry, like we have these conversations behind the scenes and they admire so much like my level of discernment that I have with things. Yeah. And I think it's not like to toot my own horn. I don't even think that I did anything to, I don't know if I I did anything to cultivate that. Like, I just know that I have a really strong sense of— like, I, I have a gut knowing about things and with people. And so luckily, anyone that I've ever chosen to invest in, for me, has turned out to be a great experience. And I've always felt like I've, you know, gotten what was promised and that I made progress from it. And— but I also think that comes from— it's twofold. It's the discernment of, like, who you're investing in and not buying into the hype and the shiny stuff. And oh, if they're making the most amount of money, then they must be the best mentor. Yeah, a lot of times the people that are making the most amount of money are the best salespeople. Yes, but they're not the best at actually helping people or caring about helping people. Like sometimes people just really don't have that level of integrity or heart in what they're doing. But I also think the second piece of that is outside of the discernment, is not just discerning who you're working with, but also knowing that you are your best asset. Yeah. And you have to bring your best self to any investment to make it work for you.

Yeah.

There's a moment coming in with the empowered energy. I believe that every investment that I make is I'm going to get a 5x, 10x, 20x ROI in it because it's me. Yeah, it's me who's showing up to the table. So if you give me any decent roadmap, skill set, energetics, anything like I know that I can take that and run with it and make something out of it. Yeah. So believe moving and not being in the victim mindset of, I can show up to this and whatever I learn, like, I'm going to turn it into gold, I'm going to take it, I'm going to run with it, I'm going to implement it, I'm actually going to do the fucking work. Yeah, yeah. And that's what makes the work work. But the reality is there is—

that's what makes the work work. A lot of people that aren't doing the work aren't actually selling you anything.

Yeah, for sure. Like, they're selling vibes, they're selling their own, they're selling their own wealth. Yeah. As a representation of what must be working, when the reality of behind the scenes what's happening is they're making a lot of money off of vulnerable, susceptible women who are not in their power, who are not discerning, and who are not trusting themselves. And they're coming to the table in a victim mindset. They're believing that there's some magic pill out there and that someone else has the solution that they have to buy into, and they're not going to be able to become successful or create something meaningful if they don't pay these people tons and tons of money to be able to learn it. Yeah.

And I also— it's very easy to lie on the internet now too, right? And so I think a lot of girls, they're using certain terms, so we think that they're— I don't know, to me it's like, okay, if you had a million dollar cash month with— which I love it, they're just throwing that out there like it's so nonchalant. It's like, what? Like, girl, like, come on. I'm gonna be honest, I don't think most people want or need a million dollar month. That is absolutely— that's a fuck ton of money. You think Sarah in Iowa, who's a nurse who just wants to make enough to not work her sucky job, and obviously they have some extra money for trips and things, and she'd be home with her kids— you think she wants— she doesn't need a million dollar months. That's absolutely insane. And you're not even meeting people where they're at, you know? So first of all, that's my whole rant on that. I'm like, what are we even doing? But I feel like they're— maybe they made it once for the whole year, but they're making it seem like, oh, I had it.

It's like, dude, but I think— I don't know, are making that level of money. That's so funny.

I don't. Isn't that so interesting? I really don't think they are. When I'm doing— I'm like, there's no way.

But I know there's some people—

no fucking way—

actually genuinely are. Like, I know that they are.

Why are they on the internet? Why don't they take that and invest that in something and do something else? To me it's like, what are you doing?

They also are. They also— I think people who are actually happy with their wealth, they are diversifying and investing it and doing like a lot of other things.

The smart ones are, right?

But it's, it is interesting. Like I talked to my fiancé about this cuz he's obviously like, you know, doesn't even come from America. So first of all, it's just like, what the fuck? Like in Spain, like $40 grand a year is like, you're doing great. Wow. You're doing great.

Yeah. Good salary.

So he's like, I'll tell him about, these people, and he's like, he's just mind-blown. Like, that's fucking insane.

I've made great money and I'm mind-blown. I have a business that is actually making, you know, Soul is a massive company, and I'm sitting here telling you there's no fucking way these girls make that much. So I'm like, am I just, am I not delulu enough?

Am I not? You have to think about it.

I have a limiting mindset.

It's your limiting belief, Angie.

That's my limiting belief.

I'm just thinking there's no fucking way. There's no— into her next $100,000 investment. Watch How It's Done. No, right, the thing is you have a products-based business. It's such a different game of entrepreneurship. I respect what you're doing so much more, honestly. Like, it's a different level of—

like, it's way harder though.

It's so much harder. It's so much harder. The point is you're sitting there going, how is it possible for people to make this much money? When you have individuals paying you upwards of $100 grand, $250 grand, true, it becomes a lot easier.

And your overhead is like so lean because you're not doing products. Yeah, you just, you're in your house in a VA maybe. I mean, that's what's beautiful about the knowledge-based industry though, and I'm such, I'll always be a huge fan of it. I think the ability to make money from home doing what you enjoy and what you're good at and, and being honest about it, that's, it's fucking amazing. There's not any other really, like, name another business model where you can do that, where your overhead is so lean.

No, it's crazy. And where like your income is like legitimately infinite. Yeah, it's wild.

It's just infinite. I mean, it is.

I never thought about that. So a sickness in and of itself because we talked about like the carrots always moving when you feel like there's no cap. And then you, you look around and you see people charging exorbitant amounts of money and you're like, well, to your point, well, if these people are charging that and they're delivering dog shit, like, what should I be charging if I actually want to help people? I mean, you know, like, if you guys start a mastermind, it's like, yeah, what could you actually charge for high-level entrepreneurs who you really can bring value from so many different sectors that you guys have worked? Oh my God, yeah, Clay, and marketing and all of that. Like, yeah, there's so much value that could be brought. But it does feel— there's that side of yourself that also doesn't want to feel like you're part of a scam.

And yeah, I'm almost too— I'm too humble. I'm too humble. You hold yourself back. Yeah, I'm like, I can't, I can't. Like, and I've made a lot of money in the online marketing space, courses and, you know, one-on-one coaching, and I did all of that, and I never had a million dollar months ever. And does that make— like, I don't— I still did great. I did amazing. I don't think you have to be amazing, you have to have a million dollar cash funds. I just don't, you know what I mean? I think that we've moved the— it's just become crazy. It's just become ridiculous. And I think sometimes It's not a limiting belief thing. It's more of are we now for women who are following who just want to even make— I don't know. I think even for a lot of women when they hear even $10K, $20K months, like you have to realize most people are not in America are not making that, which I was delulu too, too. But I don't know. So it's just crazy when I see this. I'm like, what the fuck is going on out there?

I know, man.

They're just making it rain by teaching vibes.

Vibes. Well, that's the problem. It's like when the value is not matching. Yeah. The investment or when the marketing isn't matching what's actually delivered.

Yes.

And it says that you're gonna get X, Y, and Z, and then you don't even get 50% of that. That's when it's a really big problem. And to me, that is a scam.

Okay, so I have something I think you're really gonna love, and your business is gonna love it even more. Do you wanna steal the strategy I've been using to seduce premium buyers and sell out my offers on Instagram Stories? Chances are you're already posting, you're already making sales, but if your Instagram Stories aren't working as hard you are, you're leaving money on the table. Sold Out Stories is going to teach you exactly how to change that so that you can sell out any offer at any price point. And even high-caliber coaches miss this because selling on stories isn't about how much you post or how frequently you show up face to camera. It's about psychological sequencing. And the way you're posting right now might be giving the premium buyers in your audience the ick. Documenting your day and hoping it builds trust, posting look-at-me content and calling it authority, sharing client wins as soon as they drop in instead of strategically strategically weaving them into a story selling sequence designed to drive demand and convert sales. We both know that you're not here to learn how to show up more. You're here because you know your content could be converting faster and more effectively. Sold Out Stories is going to give you 5 high-converting story selling frameworks built specifically for premium buyer psychology. Inside, you'll get over 6 hours of deep dive video trainings, real IG story breakdowns, and live walkthroughs that show you exactly how to elevate your slides from authority building all the way to offer flow in than 10 slides. My clients have already been using these frameworks to pull 5-figure sales days while posting less. One client generated 14 premium leads from a single story sequence. Another sold out her event in under 6 hours with just 8 strategic story slides. No sales calls, no paid ads, just the right frameworks. You'll walk away knowing how to sequence for desire, transition into your offer seamlessly, and sell daily without ever feeling salesy. You already know your offer is incredible, so now it's just time for your stories to sell it like it is. Grab Sold Out Stories today and turn 10 slides or less into your highest converting content. Let's make your next story your most profitable one yet. Click the link in the show notes below and I'll see you inside.

Yeah, I mean, I, I made a thread the other day that said that I just last week heard of 3 different girls who gave this girl $30,000 individually. Yeah, they each gave it to her and all had pretty much the same experience where they just got on a few calls where it said to just keep believing in yourself. And then one of them met up for the VIP experience. They sat on a park bench and just maybe talked about the birds, you know, and then she dropped her off at a spa and her card wasn't even on file. So that was not comped. The massage wasn't even part of the experience. And I just thought to myself, what? This is crazy. This is crazy. Now we're not seeing that. Obviously she complained and stuff like that, but you made such a good point. People like you who are in integrity and actually are giving value and the women who are. I don't want it to stop them though, either, right? Like us women who are actually really fucking good at messaging and marketing and really helping women with that in their business. You just can't look at it. You just have to put your blinders on and be like, whatever. There's going to be grifters in every single industry. What am I going to do? I can't fix it. I wish people the best. It just breaks my heart to know that there's women out there who are really actually trying to learn digital marketing and then they get into something and it's only about the mindset, which mindset is important. But if a girl doesn't even have a clear, irresistible offer, you telling her to just be more abundant content girly. What does that really do? I don't, I don't know. She doesn't have a fucking offer. Like, what is she doing? So what are your thoughts on that? I mean, let's get into marketing and messaging. That's obviously something we both love to geek out on. If someone doesn't even have a clear offer, like, do you think that it's like, how much is mindset? How much is they need to actually have their systems and their offers set up and actually have interesting fucking content? Yeah. And I want to get into that with you because you said something the other day on your show. Just stop making boring content. It's not that you're— it's not that you're— you said something like, what is it? It's not your Your funnel, it's just you're fucking boring or something. I was like, that's going to be the title of this episode. You're just being fucking boring. That's why no one's clicking. Fucking boring. It's so true though.

But I mean, like, you can't deny the foundations of business. And yes, like the coaching industry has a very unique model. Like we said, like, where else can you just digital education in general that that business model is so unique and it's so cool and it allows you this low overhead and it's such a huge opportunity. And there's so many people that want to buy information and buy knowledge and learn from you and speed up their timeline and, you know, get places faster because they don't have to look for everything in all these different places on their own, because you've been through it and you can teach it. And so it is like a very cool model. But you can't deny— just because it's a different business model doesn't mean you can deny the core principles of business generally, which means you have to have an amazing offer. Like, that's the core of it, is like, does your offer actually help people? Does it change people's lives? Does it work? Does it get results? Yeah, you know, and And unfortunately, I think with social media, you can just be an incredible marketer and saleswoman and then not have to deliver on that. And I also think this is another conversation, but there's a culture around not being a whistleblower that keeps people quiet because that makes you look like a woman who's not supporting women. Oh, if you want to speak up and say something about something, yeah, then, you know, and I, I even went to an event recently and like the first day on stage, they were talking about how the people that normally come into her world complaining about past mentors or talking shit, they usually leave her world talking shit about her as well. And I think, like, to an extent that's true. Like, we've all experienced that, whether it's like with relationships. I think that's a common thing, you know, when you're dating. If it's like you on the first date, a dude is bashing his ex, like, you're probably gonna be the next one.

Girlfriend, he's like, all my exes, worst women ever, right? Like, you're like, okay.

Probably not a good sign. But what you can see in the way that she was upfront presenting that was almost like, let me get out in front of it to almost manipulate the situation so that if you have something bad to say, you'll feel weird about saying it because then you're just gonna look like one of those women who came in being a, you know, shit, a complainer, and now you're leaving being a complainer. It's like, there's— it's just like weird, you know, like multi-layered inception manipulation, insidious stuff happening. But for sure, if you want to do it, if you feel like you actually have something meaningful to share with the world and you actually have a skill or a natural talent or a lived experience that could provide value to people and be of service to the world and help people, you have to follow the principles of business, which the first thing is like having an excellent offer. And what I think happens with, you know, people like you or I who teach a lot of marketing and messaging is people will assume that like that's just the cure-all. They'll assume that like, if my marketing is better, if my messaging is better, then everything will just be fixed. And in a lot of those scenarios, it's like, yes, you could improve and amplify the focus that you're putting on your messaging and your marketing, but if your offer sucks, eventually that will crash.

Yeah.

Yeah. Because you still need word of mouth. You still need, you know, people having amazing experiences with your brand and getting results.

Yeah. If you're— if your product at the end of the day sucks, It's kind of like I think about this with Sol. It's like, yeah, our marketing is really good and people always compliment that. And then obviously the product as well. But I'm like, a huge part of why it grew and people tell their sister and tell their friend is because it works. It's so good. And so that is honestly our focus just as much as the messaging too. Like, do our gummies actually taste good? Do they actually fucking work? Because if we just focused on the messaging and not the actual product, then we would be shit out of luck. That would not be good. I mean, it would really, really hurt us if it then it was like hurting people or it didn't work. Talk about not being fucking boring on the internet, because I feel like this is something we're both really passionate about. And before every single post I make, I'm always asking myself, like, is this fucking boring, you know? And I'm really in a season of actually posting less but higher quality versus this every single day, all day long, pumping out. It's like, hold on, have we trained our brains to almost overdo it? And now the quality is going down and we're just watering down everything because we're trying to please this algorithm versus is what if instead you posted 3 reels a week or 2 a week that were really fucking good? Like this post I did yesterday, it took me a few hours to write, but it's fucking going viral. It's very good. I don't feel the need to post another banger today. Like, it's good and people are sharing it. It's getting like 1,000 shares already. Like, it's going to have its weight where I don't want to also now like just, just to be— to make another post today, I got to do it. What are your thoughts on that? And then let's talk about just being fucking boring and then people blame it on the algorithm.

Yeah, well, I think to your point, that's kind of like how artists artists view their work a lot. Like, you write an incredible book and then you don't just like whip another one out because you're like, I gotta follow this up with like the next thing.

Well, that's how I feel about podcasting now. I'm like, I'd rather do— I want to do just one a week now, or even two a month, and make it like really juicy versus trying to pump out stuff that I don't even want to be there or say it. I'm like, what am I saying? I'm just making up shit right now.

Yeah, but I think that also is like, there's seasons for it, you know? There's, there's value if you're like a beginner with content creation to just like have to be messy and create, like just create to create, even if half most suck, like, who cares? Because you need to build that muscle and find your voice. Yeah, and find your voice and what you're good at and being seen online and just like practice that and break through it. But then to your point, I think there is a season where, you know, you've built an established brand, you're a known name, like people know what you're good at. You don't have to be forcing yourself to think of something to say just to post something. I think you can afford to like pull back a little bit and do 2 to 3 posts a week that are actually really intentional and really good.

Yeah.

And that's kind of also like the season that I've been in, but I went through like a period of over a year where I was dedicating almost 2 days of my week to either ideation and writing and then like filming and putting content together so that I was posting every single day of the week, Monday to Friday, like a solid piece of content. But that's— and that really helped me in that time. That helped me grow. It helped people see me more often. It helped build like brand awareness of what I was doing. Um, it was also like the season where I was deeply kind of pivoting into more of like the marketing and messaging stuff versus the kind of like mindset that space. And so I really wanted to become known for something. And I think in order to do that, like, volume is valuable. Absolutely. Yeah. And then there's a point where you're like, quality is actually probably going to serve me more than quantity. Yeah.

I think it's also mysterious and sexy a little bit. I don't like when people post all the time, every single day. I'm like, what are you doing? I kind of like—

what are you up to?

Yeah, I like to look up her name. What is she up to? It's like this allure that you're like, hmm, interesting.

I'm liking— I like going dead from my stories for a while now.

Yeah. And then all of a sudden you come back.

Where are you? Yeah. What are you doing? It's cool.

It's—

I hope you're thinking about me.

Yeah, right. It's like dating. If you're texting him all the time, he's not into it. When does he call you? Hm, what is she doing?

When you pull back a little space. So sexy time, ladies.

Don't talk to your man for like 5 months. He's going to want you. He's going to really want you. He's going to be like, why aren't you answering the phone? You're mysterious. You're black cat energy. I'm all about the black cat energy right now.

Maybe 5 days. 5 months, probably be a bit too long.

5 years.

Probably similar to your brand.

He doesn't deserve it.

Pull that for 5 days. But if you're offline for 5 months, yeah, maybe you're going to have an issue. But to the point of boring content.

Yeah, I think what is boring content and what's not?

Oh my God. And it's like, I don't think I'm the most interesting person on the internet. So this is like a fun conversation to have too, because it's like, oh, do you think you're so cool? Like, you're so not boring. Like, no, I think I post boring shit, but I know when shit's boring. At least, you know, like I'm not rocking up to my coach's Zoom call for the 50th time. Asking about tips for how to get more visibility on my reels because I'm just posting about my offers over and over and over again in the most dusty, crusty, boring way. Dusty, crusty. And then being like, why am I not going viral? Like, it's not that fucking hard to realize why we're not going viral. I know why I'm not going viral. Yeah. Like, I think it's just a self-awareness thing. Like, I talk about looking at the creator, like, economy now and how most people who are on those apps are like full-time creators. Like, that is their job. They're literally getting paid for their content. If you're a business owner who's creating content to promote your brand or your business, it's not the same thing as if you are just a straight-up creator. They're very different. Yeah. And I think the way that you approach content for both of those archetypes is very different, and how the freedom and flexibility with how you can show up and what you can post is very different. And so it just is, if you're, if you're a business owner and you're posting on social media to bring attention towards your brand or your mission or your product or your service, it's going to be very different than if you were just an influencer or a content creator. And there's content that is designed for virality, and there is content that is designed for conversion, and they are not the same thing. And business owners want content that converts because they want to make sales. That's their end goal. That's how they actually make money. But then they complain that they're not going viral and they're not getting tons of visibility. And it's like, well, conversion content doesn't get visibility. Yeah. You know, so I think there is a—

and sometimes I don't think people realize you don't want virality. My most viral video is my enema video I've done. It's hilarious. I think it got— oh my God, it's insane. It's just like the creepiest dudes in the comments asking me about sticking coffee up my butt. I'm like, do you think that didn't help sell? It didn't sell anything. It's like, it's fine, it's great. I had an affiliate link to the, the company, so I got some from that. But it's like, I mean, what, you're getting 15% commission? It wasn't like, oh, now I'm, now I'm set, set for life, got millions of people who know I do enemas. Like, it was, it was just— it was another Tuesday. I was like, dear God, give me— get me off this app. Like, it was actually disturbing. I was like, really? I was obviously funny and I loved it, but I just get creepy dudes now in the comments. So yeah, it's like these women who want virality, I'm like, for what? Why? What are you gonna do with the virality? Like, you have a brand deal? Do you have an offer? What are you doing?

Yeah, no, I mean, it's a fair point. I like— virality is only good when it's like the right kind of virality. If you go viral with your literal niche and your like ideal clients, like that's amazing. But that's not usually how virality works because for something to go truly viral, that means it's extending so far beyond like your audience and your niche and your kind of like reach of the algorithm that that's when you start getting just weirdos in the comments.

Yeah.

I mean, anything that's gone viral for me, just like immediately the comments is like, oh, what's your business? OnlyFans? Yeah, must be OnlyFans.

I'm like, You wish. You're like, nice, that's a good compliment.

I'm like, would you, would you subscribe?

Yeah, would you subscribe?

I probably would.

Oh my gosh. What are some icks that you see people doing, or you think are just like, ah, girl, just don't do this if you're trying to crush it on social, not be boring? Like, what are, what are some of your icks that you see that you're like, oh man, I wish she knew that maybe don't do this or try this instead?

I think like probably now with like the creator economy now, just what we used to be doing in like 2017 or 2018 is kind like icky now because it's just, it's boring. Again, like so much educational content, like 3 tips to manifest your dream life. Like, I don't know, like is anyone stopping the scroll on that?

Yeah, cuz everybody's saying that.

Cuz everyone's saying that. Self-love. Novelty sells, right? So I think that's part of the exhausting piece of being a marketer is that you have to constantly— you're doing the same thing, you're selling the same thing. It's not that you have to change your product or constantly sell something new, which I also think is funny that a lot of people that are like, you know, making exorbitant amounts of money, they're selling a new thing every single week.

That sounds exhausting to me.

It is exhausting, but it's also like, if you had something that was really amazing, why do you need to sell 55 new things?

And having even one or two offers is already like a lot of like work, and to make it a great product.

So that seems like very, um, not peaceful as a business model to constantly every Hey, don't forget that every month we are picking a Listener of the Month to win $50 in cash just for showing love to the show. All you have to do is leave an epic review of the podcast on Apple Podcasts, screenshot the review before you hit submit, and DM that screenshot to us on Instagram @makeshifthappenpodcast. And that's it. I want to thank you for being such a loyal listener and show my appreciation by putting a little extra cash in your pocket. I know it's super easy not to do it, but every single rating and review seriously helps the show rank higher and reach new people, so we appreciate them more than you know. We'll announce the next winner at the end of the month and slide into your DMs if it's you, so keep an eye out and good luck.

Love you guys, and thanks for supporting Makeshift Happen. I think everyone has different— like, I talk about this a lot with the girls in my mastermind of like really knowing your creative energy, but this is something that I used to feel like— I used to look at the way that other people create and feel like I was doing something wrong because I moved so much slower with my creations. Like, if I had an idea or a download for an offer and I would start building it, and, you know, everyone's like, oh, it, you know, got the idea, it— I'm selling it today. And if you can do that, like, I love that for you, because I do think that money loves speed. But I just was so incapable of that. Like, the same way that I can never do like a 15 or 20-minute podcast episode, like, I'm just more of like a long-winded person. I'm, I'm someone who really values like depth. And when I start creating something, I'm like, oh, but then I should teach them this, and then we need to have a module on that, and then I could add this. And like, it just— everything takes on a life of its own. And then before you know it, it's like I'm 6 months into the thing, and I'm like, I thought I was gonna be like already selling this. Yeah, so long ago. It just takes me a longer time. And I used to feel bad about that, but now I just think it's part of my creative process of being someone who loves depth and also really cares about like the product being, being good and like being holistic and like hitting all the points that it needs to hit. And I'm not, I'm not a short-form girly.

That's so funny because that just shows the difference. I enjoy short-form stuff so much more. Yeah, yeah.

Like, your brain just like— I feel like you do move.

I work in skits. Yeah, I work in short skits. Yeah, like, I'm really thinking of getting on TikTok. Like, I feel like my brain and my brand is made for TikTok. Like, I just have a TikTok brain more so than even a podcast. And so it's, it's interesting, like, how everyone is just so, so different with it. Okay, what are a few more, um, like, what's another ick?

Okay, so the first one was kind of like, yeah, just like the old style of like really basic educational content, saying things in the way that everyone's saying them. Yeah, I I don't want to say it's an ick because I think everyone has to move through this phase, so it's okay if you're like in that season. But you can kind of tell when someone really hasn't found their voice yet. It feels very like performance-y, you know, when you're like on story. I mean, I used to do this when I first was getting on stories and talking to the camera for the first time. I don't know if you've ever gone back and listened to some of your old videos.

Oh, I can't look now.

But your voice is probably a totally different pitch, probably a totally different tone. Wow. Like if you go back It's like, so hi guys, um, we just wanted to come on today. And it's like, but it's when you are like more embodied in who you are because you've gone through it. Do you— I think you have to have that like messy season of finding yourself, but I think that is kind of icky when you can like see it from someone else and you can tell they're very uncomfortable and they're just like so performancey. Like everything is really just like curated and really planned. Like there's nothing off the cuff. Like it's very just like performance energy.

Yeah, yeah. And it feels like it's fake, like it's very scripted. Yeah, yeah. I, I see that now too. And I feel like also then women are trying to be somebody else, and it's like, dude, those mannerisms or the way that she does it, that's so not you. Like, I can tell that she's trying to mimic this person.

Yeah.

And so that would be something I'd— I always want women just to be them. Like, that's the magic. So it's, it's weird when people try to be almost somebody else.

Yeah, to become the mini me.

Yeah.

Or like the next version of— oh my God, I saw an interview, um, it was like a little girl with Rihanna, I think. And she was like, what would you say? Like, she wanted to be a singer or something, and she was like, I want to be the next Rihanna. Like, do you have any advice for me? And she was like, oh girl, you don't want to be the next me, you want to be you.

Oh, that's so good.

She was like, by the time you're my age, like, I'm gonna be— no one's gonna care about me. Like, you need to be like the next you.

Yeah, that's like—

I think that's something like a message that we all need too in the coaching space. It's like, you don't want to be your coach's mini-me. You don't want to be like the next version of your mentor. Like, you want be the new version that people haven't seen before because it's you. Yeah, because it's unique. Yeah. And even though we can learn from people and yes, take on different like blueprints, formulas, frameworks that have worked, I think in terms of like the outward expression of who you are and your personality, your mannerisms, your language, like how you talk about things, the way you teach things, even just as simple as like how you show up, the way you dress, like it should all still be really you. And I think that's something that, you know, you've talked about a lot is like being in your most authentic self. And that changes too. Like, something that used to be authentic maybe isn't anymore, and that's okay.

It's, it's funny when you see people thinking that they have to look a certain way or be a certain way, and you're like, oh my God, no, actually don't follow the crowd. I'm always like, I always want to post or talk about the thing that's like a little bit off, like, no one's really saying this yet, just to grab the attention.

I think another ick to go off of that is like, obviously we have so many trends nowadays that we everyone feels like they have to jump on the trend. Yeah, I can't. But you probably have an aversion to it.

I don't do trends. Yeah, yeah, you won't see it.

You won't see a trending audio because you want to be only your own self. Yeah, only original audio.

Yeah, only OG audio.

Okay, I love that for you. Yeah, but I mean, like, this is like really funny, you know, when it's like a, a very specific trend where it's like you put this sound and you do, you tell this type of story with this type of B-roll, like you're following the whole format. And I think that's okay because sometimes it's useful. But I guess my ick is like when you jump on a trend that like you actually don't even want to be on, or it's like not really authentic to like your brand or your voice, but you're doing it because everyone else is doing it. Yeah. And the example that I gave this on a recent episode— I, I think it was on my show— but we were talking about the example where everyone was like, I met my past self for coffee.

Oh my God, yeah.

And yeah, it's like very— like, it's very sentimental. It's supposed to be like super serious and emotional, like, I met my past self for coffee, and you know, she showed up super late and frantic, and, you know, she was worried about what she was looking like, and she ordered a triple espresso, and, you know, I ordered like a matcha, like whatever the fuck it was. It was supposed to be how much you had changed. Yeah. I just remember like observing that trend and thinking like, if I had to do this trend, like, what would I say? And I just— I didn't feel like— the energy didn't feel natural to me.

I started laughing at it. I was like, This is so cute.

And you read the first line and you already know that it's going to be this whole kind of like sob story thing of like when you met your best friend over coffee. Yeah. And if that feels really authentic to you and it's truly you, like, that's cool. But I think the ick is when people jump on it and you can tell they're just like doing it because it's trending and it's not actually how they feel or what they want to say. And so when I— I was like, I'm gonna do the trend, but I'm gonna— I'm gonna reverse it. Yeah. So mine was literally like, I bought my best self for coffee and and, you know, she saw future me and she was like, dang, like, we've always been a bad bitch. And then she was like warning me to not order coffee because it makes us shit our pants now.

Yeah, yeah, it's like find the joke in it. Yeah, as somebody who remixes it, make it your own.

Like, that was authentic to me. Like, I was literally thinking I met my past self for coffee and I was thinking how I used to drink coffee, but now if I drank coffee I would literally get diarrhea. Yeah, like, I can't drink it anymore. So that's what came to my mind. I was like, that's the trend for me.

Yeah, it's always got to be what's actually honest and that is like really coming through for you, or just make fun of it. Like, just go the opposite way. Just go the opposite way and you'll actually stand out. I want to close it out really quick with— I feel like you have mentioned that you're in your, you're in your it girl— what do you call it? The it girl season? It girl era. I love it. It's so inspiring. It's such a vibe. What do you say to the girlies who are like, well, how did you have that shift? Or like, has it happened recently? Have you always been in it? What's the— what's going on? What's the vibe? What's— give us the vibes.

You need that.

We need the 3 steps. We shit on vibes, but now we're going to— we need to hear some inspo for these vibes, cuz we all want to be in these vibes.

3 steps to become an it girl.

3 steps.

Are you ready?

No. 1, black cat energy.

Black cat energy. No, I think it came off the heels of more of a softer season, which you might relate to, like the feeling of that. I think we're always oscillating and like swinging kind of like between the two. But last year was like— I was calling it my soft CEO era. And so it wasn't necessarily about like stepping back from business and like, you know, just totally limp dick energy. I think those are two different things. You can be soft without being limp dick. Yes.

Um, no limp penis energy.

No one wants that.

No one.

Who wants to see that? No one here.

That's my new bio: if you have limp peeny energy, get off my page. No limp dick energy. Limp dick energy.

No, but it was more for me about just finding a way to optimize what I was doing in the sense of like creating more spacious and so I played around with like taking Fridays off of work, and I hired another team member to like delegate some more. And it was just kind of, yeah, trying to build more spaciousness into my work life so that I could have more of a balance. But as you do, you go through a somewhat of a soft girl era, and then you're like, fuck this shit, I want to be hard girl energy.

What does it feel like for you? What is it? What happened?

You just—

I don't know.

What is it for you?

I don't know. I'm curious if it feels same for people. That's why. Is it boredom? Is it feeling like you're not living up to your potential?

Is it— I think it's that. I don't think it's boredom, cuz I was still busy and I was still doing a lot of shit. Like, it wasn't like I was, you know, twiddling my thumbs or like sex magicking my way into like $2 million months.

Oh, okay.

I was—

there was no challenge?

No. I mean, I was still— I was still working. I was still working a lot. It was more just like, fuck, like there's more inside.

Like, I have more to give.

You felt the fire come back? Untapped untapped potential, like coming back.

What does your fiancé think of this energy? Is he intimidated by it?

No, I don't think he's— I don't think he is.

I just feel like that's the question women always want to know.

No, I think he loves when I get fired up. Yeah, I think anyone who genuinely loves you is going to love to see you passionate and on fire and excited about what you're building. Yeah, that was something that he always tells me about the very beginning of my business when I was doing weird shit, like, you know, writing random ebooks and doing a yoga teacher training and selling network marketing stuff. And then like, I don't know, I was just, I was trying out, trying out things. But he always tells me, because he was always so supportive the whole time, like he was always like, that's, I think that's great. Like, you're going to crush it. Like, that's such a good idea. Like, he was just so supportive the whole time. And I look back, I'm like, did you actually think that? Like, what I was doing was like, I was like selling shampoo and he was like, crush it, babe. But he was like, I didn't really know. I know what you were doing, but I could see that you loved it. Yeah. And he was like, I just, I wanted you to be in love with what you were doing. He's inspired by that because as someone who, yeah, you know, decided to be a lawyer from a young age because that's what he saw, that was what was available to him. His family members were all lawyers and that was success. That was the blueprint. Yeah. That was the formula. So go to school, get good grades, you know, go to law school and then you'll be set. And then I kind of flipped his whole world upside down and was like, psych, we're moving to America. Cancel the law, law degree. You will not be a lawyer anymore. Yeah. Yeah. Yeah, but so he, he looks up to that. He really inspired— he's inspired by people that are doing something that they genuinely love, because I think that's the goal of life, is to be fulfilled. We spend most of our life working.

So do you think that— because you've done a training, you've done trainings with, we'll call it, it's feminine energy, which I, I've been studying a lot lately, which is really, really cool, and I love a lot of it.

Oh, I read— did I tell you that I read the book?

Oh no, which one?

Surrendered Wife.

Okay, yeah, it's pretty good. After you talk, it's pretty good. Okay, filter out what doesn't serve you. It's obviously from like the '70s and '80s, but it's—

if you're a hardcore feminist, you will be offended.

You'll be offended. But it literally— it's magic. Literally, I did the shifts. It changes everything. Yeah, like it's learning how to respect men. And I really realized I didn't actually know how to really respect men. I knew how to be nice, but I didn't really respect them. But that's the whole podcast we could do. But this whole feminine energy thing, what are your thoughts? Do you think it's legit? Do you think it's overblown a little bit? It's not meant to be over— it's not meant to be thought about so much. Am I feminine right now? I'm a masculine. What are your thoughts? Do you feel like there is a point where women can go too far? What are your thoughts on it, because I know you've done trainings with people who that's like their niche and their thing.

Yeah.

What do you think? It's a fad too, that in a few years we're gonna like, dude, what were we doing? Like, is it—

I do think it is trendy.

Okay.

I do feel like it's trendy, so it'll be very interesting to see what the kind of like perception of it is in a couple of years. But I think it's very real.

Yeah.

Like, I do think that we have yin and we have yang, and like we see this in so many different traditions, whether it's like religion or yoga or like all these different traditions will kind of talk about it in their own way. Yeah. And I think there's a a lot of truth to it. But I do think that anything can go too far. Like, I always say I love living in the gray. I live in the gray with like literally everything. Yeah, religion, spirituality. Like, I feel like I'm just very open to all the different perceptions of the world, of life, of politics. Like, I, I'm a very balanced individual in that way where I can easily see someone's point on two sides of something. But I, I will have my own opinions. It's not, it's not that I'm not strong in my own opinions, but like, I feel like I've grown this muscle. And I think the pandemic like really helped me do that, especially living in a country where we were locked down so hardcore and having a partner who has, you know, very different political views from how I like grew up in my household. But just like being exposed to more parts of the world, more different viewpoints, different perspectives, it allows me to like see both sides of the aisle. Yeah, in life in general. So I love being in the middle, I love being in the gray, and I think there's nuance and value to all of it. But the extreme side of masculine energy is burnout, and the extreme side of feminine energy is chaos where you feel like nothing is organized, you're not making money, you feel lost, there's a lack of purpose, like, and that doesn't feel good either. Yeah. And so I do think that the pendulum is always going to swing for us in different seasons, but the ideal situation is to get to a point in your life where you've learned so many lessons from being on both sides of those extremes that you can now like gently oscillate. Yeah. And like the pendulum is no longer this dramatic— like when you pull it all the way to one side and you let go of it, where is it going to go? It's going to go hardcore over to the other side. And You need that because you need that perspective. Yeah. And you need that total shift. But then when you're done over there and you're like, well, this is also fucked and I'm not having fun over here. Yeah. Then you start, and then your swings become a little less extreme until they're just this like gentle dipping in.

And what is that little thing called? A pendulum. Pendulum. I'm like, you know, the little, the little ball or something. Yeah. I'm like, what the fuck is that?

Stick attached to it?

Yeah, a little stick. Stick with the ball.

Yeah.

That's such a beautiful way to put it. Oh my gosh, we're gonna have to do a part 2 virtually because we gotta eat some food now. But this was so, this was so freaking good. Okay, where can everybody find you, creep on you, follow you, see not boring content?

No limp-dink energy. No problem. So I mostly hang out on Instagram. You guys can follow me at _samanthadaily. Check out the podcast. You can find it on Spotify, Apple, YouTube, all the places. And yeah, if you're interested in working together in terms of like business mentorship, marketing, messaging stuff, just shoot me a DM on Instagram.

If you loved this episode, make sure to check out the show notes where I've linked a few similar episodes I know you're also going to love. You'll find them under the similar episodes section in the description down below with direct links so you can dive in and start listening right away, or add them to your queue for later. Binge away for even more growth, expansion, abundance, and fire motivation.