Miami Girls Building Businesses: The Parts Nobody is Posting About
6 May 2026 · 53 min
In this episode of the Makeshift Happen podcast, host Samantha Daly sits down in person with three close friends—Sloane Elizabeth, Rebecca Lee, and Arabella—to give listeners a candid, behind‑the‑scenes look at the realities of building wellness‑focused businesses and personal brands in Miami. The conversation weaves through their varied career paths (from early entrepreneurship to corporate consulting), the emotional and financial instability that comes with leaving traditional jobs, and the ongoing need to pivot both content and business models. They discuss identity crises triggered by illness, relationship dynamics, and the pressure to constantly show up online while dealing with personal struggles. The group shares practical insights on money mindset, pricing, the gendered guilt around charging for services, and the importance of supportive peer networks. Samantha also promotes her "Sold Out Stories" program, and the episode ends with reflections on "made‑it" moments, the balance between hustle and sustainability, and a teaser for the next part of the conversation.
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Welcome to the Makeshift Happen podcast. I'm your host, Samantha Daly, entrepreneur, life coach, and your no BS bestie, here to bring you all things mindset, manifestation, and personal development. This podcast is designed to help you expand your mind and uplevel your life. So turn the volume up and roll the windows down if you're coming along for the ride. Let's go make shit happen.
What's up, you guys?
Welcome back to Makeshift Happen. Today we have a very special episode in person here with the Miami Mommies, 3 of my best friends here in Miami. We are joined by Sloane, Rebecca, and Arabella, and today we're bringing you inside of the girls' chat. We're going to talk about entrepreneurship, wellness, personal development, life in Miami, building our businesses, personal branding, just our growth journeys, all the things. So you kind of get to be a fly on the wall for a conversation that is something that we might have similar to our dinner reservation that we have after this. So welcome! I'm so excited for this episode. I'm gonna have the girls just quickly introduce themselves. You have context for like who these people are, but they are all close friends of mine and important people in my life, and I hope that you enjoy and love them too throughout this conversation. Do you want to go first?
Yeah, so I'm Sloane Elizabeth. I am an intuitive eating coach, nutritionist, speaker, etc. So I help women with disordered eating and their relationship with food.
I'm Rebecca Lee. I'm so excited to be here. Thank you, Sam. I am a full-time content creator and entrepreneur in the wellness and self-development space. I'm a holistic nutritionist, a self-development coach, a speaker, and I also have another self-development podcast called The Reckley Podcast.
My name is Arabella, and I am a naturopath and nutritional therapist. And I help women heal chronic and incurable symptoms and disease at my company, The Arabella Solution.
Slay!
Yeah, slay!
Look at that powerhouse. So I wanted to start by talking about our jobs before this because I was like, I've never had a job.
Me either.
Well, I mean, I've had a lot of jobs like growing up, but like I never actually successfully went into corporate and had like a full-on career salary. Yeah, so I wanted to ask you guys just to give context of like if you ever had a job before this and what you've what you did before this life.
I didn't have— no, I did not.
I have never had a womb like this practically.
And I think there's benefits to that but also challenges to that. I think the benefit is the golden handcuffs of like, oh, maybe it would be more secure to have a job. I literally never had that. And I know similar to you, Sam, like my parents definitely allowed me to do that. Like I started posting on Instagram, started coaching when I was college, graduated and moved home. There was— it's an interesting story, maybe for later, because it's kind of long. Like, my dad had an intervention and told me I had to get a job because it had been one launch, my first launch, nobody bought anything.
And I was like, that was the test for him, that was the litmus test.
I got one shot and they were like, sorry, like, you have to get a job. So I had some part-time jobs, like little social media, like helping other people run their accounts. But I was like, wait, does Sam not know about your first ever job?
The cookie—
the cookie—
Sloan Sweets and Treats.
No, I know about that.
Yeah, that was a job.
I know. Well, but that was my own thing, right? So I— my first profitable business was when I was 16. So like, that was— yeah, there was no other option.
No. Okay.
I was a corporate girly.
You guys, I've never thought about that. Yeah, yeah, yeah.
My corporate to creator journey.
I—
that's so funny.
I drank the Kool-Aid, you know. I was, uh, I had like a consulting job where they just work you so many hours. It was like 80 to 90 hour weeks, you know.
Were you traveling?
No, because it was COVID. It was 2020.
I was supposed to—
I was supposed to move to New York and travel, and instead I moved back home with my parents and started my Instagram at the same time. Yeah, very happy not to be in the corporate world anymore.
And how many years were you doing that?
10 months. I didn't even make it one year.
I was like, oh, so you went from like school to school?
It was COVID, moved back home to my parents, started corporate job online while building my business. Thank God I was building my business at the same time because that was—
and that was also prime time to be building a personal brand. Yeah, yeah, yeah. I remember all the screenshots from your— yeah, from your Snapchat. It was horrible, like bawling your eyes out. Yeah, it was horrible.
That's why I love helping girls get out of the corporate world and do something of their own because like, I know how much it sucks.
Obviously my answer is not as black and white as you guys.
It could never be.
I worked in retail for many years, but I really did a lot of different things. I worked at Barry's Bootcamp behind the desk. I used to make protein shakes while I was studying at the College of Naturopathic Medicine. Oh, the way people used to look at me like, there's not enough peanut butter in this. I'd be like, oh, one day I'm gonna show you. I was so mad, but I actually loved that job. Like, it was just like really low-key, but it was a zero-hour contract. I've never had a salary, so I've really never had any financial stability before the Arabella situation. And then even now, I mean, we're like, what even is financial stability?
I'm working on stability in all the areas of my life still.
And then actually, the funniest job I think I had that maybe you guys don't know about, but when I lived in Australia, I did door-to-door sales selling phone lines door-to-door in the middle of nowhere in Australia.
I was gonna say door-to-door sales.
And I used to have to convince people that their phone lines were bad and sell them mine.
How do I not know that?
I don't think I've ever told anyone that. No one knows. I mean, when does it come up? Oh, by the way, and I used to— I just got diagnosed with PCOS, so I was like taking a snack with me to try and be healthy, and they were all eating McDonald's, and I was like munching on raw carrot sticks while I was walking around the middle of Australia trying to sell people phone lines.
How long did that last?
Between 6 to 8 months. I was also, um, drinking a lot of alcohol around that time. It was like the Wolf of Wall Street. The office was all men and they would just get drunk like every day.
And you were trying to heal your PCOS while also binge drinking and trying to make money?
I mean, it was the start of my journey, you know. I was like very swollen and inflamed and I've got You know, and then I, and then I applied to be a flight attendant when I got home. That was my dream job because my dad was a captain and my mom was a flight attendant, so they met. So I got, and I was like, I got the British Airways plane, like hire me, you know. And the guy that actually did my interview was at my, my mom and dad's wedding, so I was like hook, line, and sinker, like the role's mine. And they rejected me and sent me home halfway through the interview, um, like through the day. I didn't make it to the second half of the interviews. And I remember thinking like, God, why? Like, I've been through so much pain. Like, why would they reject me from my dream job? I was born for this, you know? Like, this is in my blood. I got the tattoo, like a British Airways tattoo. They rejected me, and because they rejected me, I decided to study at the College of Naturopathic Medicine and become a naturopath. So obviously it's one of those, it works out well.
But yeah, the rejection is redirection. Okay, so I know we're kind of hee-hee-hahas about the financial instability, but I wanted to talk about seasons in business where you felt like things weren't working or you were falling out of alignment with something that you used to love, or like an old version of your business and feeling like you need to pivot. Have you had that experience and what has that been like?
So I think I should start because I know that you guys have pivots and, uh, like more things, and I would say I'm like the most stable, and like my Taurus and Capricorn Moon, like I'm so like so stuck in my mud, in my ways. But I have had many moments where the thing that I'm doing, which is the same thing I've been doing— like Food Freedom Collective has been around for 5 and a half years. Yeah, I've refilmed it, but it's the same program and the same niche. But I've had so many seasons where it just feels like it's not working anymore, and now I know that that means there's an opportunity to rebuild it every time now that like nothing's working, I get actually excited. It's like annoying in the moment, but I have so much proof that that is the universe telling me like, burn it down in a way and then rebuild it better. So some of my best launches or seasons of momentum have come right after a really sticky point. And I feel that way even in relationships. Like, if Victor and I have a fight which thankfully doesn't happen that often. But like, if there's something where it's like, oh shit, like that was really unkind, or like that really felt not good, it always is an opportunity to come together even, you know, more deeply and have like an amazing season of our relationship. So those seasons don't scare me anymore. But that took probably like 4 years of proof to now be like, I'll always be okay. There will always be a new iteration that's better than the one before.
Yeah, and it doesn't mean you're in the wrong path or you need to change your work or change the offer even.
I've literally not changed the offer.
You know, Sloane is a stable one.
Love that, love that for you, Sloane.
Yeah, she looks so relaxed.
I went through like an identity crisis online like maybe about like 2 years ago, a year and a half ago, 2 years ago, where I reached a breaking point of like, I freaking hate what I'm posting online these days. Like, I grew my account with recipe videos, what I eat in a day, like more nutrition. And that was great at the time. I was living in LA. I was like, you know, the wellness girly vibe, going to Erewhon. I had an Erewhon smoothie. I was, you know, like—
yeah, I kind of— you did that.
Yeah, yeah, I know.
Yeah, so it was great for the time. And then something shifted within me where I was like, oh my gosh, this isn't me anymore. I did this for like 3, 4 years, this like wellness girly online. And it was really hard. It felt like an identity crisis of like, well, what am I, what do I post online now? It took me like a year to kind of figure it out.
Yeah.
And now I feel like I'm finally on the other side of it. Thank God. Where I've learned that if something starts to not feel in alignment anymore, if it doesn't feel exciting or if it doesn't feel like good anymore, that's just because you're not meant to do that long term. Like it was good for the season, but that wasn't gonna take me to where I'm trying to go. Yeah.
Now.
So it's good in the end, but during, during that season it's very difficult.
Especially when you grow like a larger following, like the one that you have through a niche format of like the things that you're posting.
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Yeah, because then you question yourself, like, well, are people even gonna want to follow me anymore? They're gonna like this type of content? Like, you feel this pressure of like, oh, I need to show up how I've always shown up. But then I was like, 22-year-old Rebecca is very different than 27-year-old Rebecca. I've changed, I've grown, there's different things I want to expand into. And it's uncomfortable, but it's like metamorphosis.
What do you feel like helped you successfully, like, transition your content formats, like everything. Did you just one day be like, it's not worth me trying to fit into a box anymore, so I'm just gonna do it, and like, whatever the consequences are, it is what it is, and just kind of like keep moving forward? Did you notice that some of that stuff that you were fearing did happen, where like people didn't resonate and unfollowed, or like— yeah, or were you like surprised that like people actually just kind of like came along for the journey and like loved the new evolution?
Yeah, that's a great question because I feel like not enough people are talking about that in the online content space of like what happens when you need to pivot, you know? Yeah. Like no one really opens up about that and their pivoting journey, I guess. I will say it was a slow progression. Like I didn't go from like all recipe videos to then like none.
Yeah.
I like slowly progressed it.
I think that's a mistake that people make is they, but this is why it happens. They wait too, they feel the nudge and they wait too long to like answer the call of like wanting to lean into new topics or formats. And they wait and they wait and they wait. And then they literally can't wait anymore because they're so over it that they like— then all the old things that they used to talk about, they have to stop.
It's like black and white, and they're like, this page is now going to be about this.
And I'm like, that is— wow, you just killed it. You killed everything by doing that. So I think the gradual, like, yes, mixing it in is key.
You're right. And even like more tangibly, I would do recipe videos and I would start speaking to the camera while I was cooking about like a self-development topic that I was passionate about. And that was a way to kind integrate the two. But I agree, I think the slow progression was really smart so you're not like literally sending your nervous system into shock.
Yeah.
What about you, babes?
When am I not? I don't know, with work specifically. But I feel like it— that is the, that is the hard part because it's the Arabella Solution. When I came up with the name years ago, my mom actually came up with it, and I was Arabella Nutrition because I was a nutritional therapist. And then I was like, well, I'm talking about more than just food now. People are thinking I'm just a nutritionist and ask me for like macros. I'm I'm not the one. So we changed it to The Arabella Solution, you know, and wanting to come up with all these different solutions to help people heal these different pieces. But then I think my biggest identity crisis was probably last year when I got sick. For so many years I was like, yeah, I'm The Arabella Solution, I'm The Arabella Solution. Like, this is who I am, this is what I do, this is part of my DNA. And because I love doing it so much, it didn't feel like work. Obviously there were days where I was like, I'm tired or whatever, but it didn't feel like work. I just felt like I was so in my purpose that like, this is what I'm meant to be doing and helping people heal. And then I got sick and And obviously, as you guys know, like, I couldn't move from bed for weeks. Like, my— I had the worst headache. I couldn't even look at my phone.
And I was just like, sick.
Just really—
who are like, what do you mean you got sick? You didn't get a cold.
I had viral meningitis.
Like, I'm talking deadly.
I thought I was gonna die. Yeah, yeah. But I specialize in chronic symptoms, right? So it's like things that build up over time, like anxiety, depression, bloating. Not something that like, bam, happens overnight. And this just happened overnight. And so I was just like 'Who am I? Like, if I can't help people heal, like, who am I?' And so it was like the really the biggest identity crisis I've ever been through in my life. But I believe it was such a blessing from God because I realized my identity doesn't come from who I am or what I do. It comes from being God's daughter. Like, who I am is not— it's not about what I do. But posting online during that time was, was the impossible part. And I think that's an important conversation we wanted to have, right? That like the hardest part about having an online business is when you are going through the shift and there's no spaciousness or time to go through the shift because you still have to show up every day. You have clients, you have people relying on you, you have a business, you have bills to pay, and then you also still want to do it. And what are you doing if you're not doing it? So it's like, you know, and you can feel something changing and shifting within you, but you just have to like trust the process of it. And just, I feel like, just do what you can in the moment. I really didn't know like what to say. And then also like people were like leaning on me to help them with their health, and then I just felt like a failure. I'm like, I can't help you with that.
I guess if you were a business coach and suddenly you went you'd be like, I can't business coach, right?
Or like, you had a binge episode, like, it makes you feel like a phony. But I actually think it made me even more qualified in the end, and I'm so grateful that I found out like where my true identity came from, which was not work. I believe as entrepreneurs, like, we just get so invested in what we do because we pour our heart and souls into it, right? And so it's hard not to become attached.
No, I think that's so real, like, the identity. I think about that all the time. I'm like I wonder how people would like describe me if I like didn't do any of this. Like if you just deleted all of that and it was like just you as like human, like no work, no podcast, no content, no nothing.
So this is why one of— I don't really post a lot on TikTok, but one of my most viral TikToks I posted was about how the like very spiritual, like women who are very into personal development will often have golden retriever partners, boyfriends, husbands, because Victor is such a human boy, man. And so when we're together, like, yes, he helps me a lot with my business, but like when we're with friends that aren't entrepreneurs, that aren't content creators, that feels so healthy to me. Like my college and high school friends that are not entrepreneurs or content creators, they don't really ask me about work because we're like, we don't want to talk about work, like we want to hang out. And it's so—
entrepreneurs want to talk about work all the time. Yeah, I don't have any regular people do not want to be talking about work.
Yeah, I know.
So I like— they would never be talking about work.
Like, why the fuck would you be talking about work? Don't— aren't entrepreneurs.
Yeah, like old friends.
Same. It's pretty critical. It feels very critical for me. And even for me, like, having a partner that isn't a content creator— he's not a business owner yet, he might be one day, but like, would never be a coach or have a personal brand— yeah, for me feels very important because otherwise we would be like floating away. And so I really rely on him to help me be human. And so I feel like I actually have a pretty good like self-identity outside of work, primarily because of him and like my relationships that aren't you guys.
It's really, really vital that I have friends outside of you guys. Yeah, but in the same token, like maybe you guys also know what it felt like in the early days to not have entrepreneurial friends. That also is oxygen, and you totally need that. Um, and I think that's something that a lot of people, maybe more people arguably, can relate to because they haven't built up these circles of entrepreneurial friends, especially not people that they're maybe like virtually, like in masterminds and stuff. But in per— like having an in-person group of entrepreneurs is— yeah, but I'm big fan of regular ass dude.
I love it.
Same. I know. I'm curious what you guys think the hardest part of working for yourselves has been. And like really thinking about all the parts of like working for yourself. Like, cuz it could be like the putting yourself out there online, the pressure to like have to always be on or like showing yourself all the time. Could be like judgment or criticism that you receive, pressure that you put on yourself, or the pressure to make money. Like the safety security aspect, the hours of like never being able to turn your brain off. Like, cuz you're just, we're always was working. It could be other things like team stuff, or sometimes people like burn you, or, you know, you hire people that you think are going to be like such a key in like in where you're going next, and then they fuck you over. Or like, I don't know, I would just really love—
it's like all of the above.
I mean, I think for me it's not so as much about the like the like uncertainty of like money and everything. Like, yes, obviously that's a big part of it, but—
well, you're very Type B, so you're just like, it's fine, but also it's gonna be fine.
But also like part Part of the, like, unknown, unknown about being an entrepreneur is very exciting to me. And like, I love that. Like, doing the same thing every day at my corporate job, like, I actually couldn't survive doing that because it's just not my personality type. Like, I need newness.
We know you're moving again.
Sagittarius.
She's like, I've been here too long, I must leave.
Packing up all of her belongings again into storage to move to what country yet?
We don't know.
We don't know. For another 6 months.
Anyways, I would say the hardest part is, as a content creator at least, is is showing up online when you're personally going through something. It's very hard. Like, you're going through a breakup, you're going through family stuff, you're going through your own identity crises, you know, you're even just like not feeling good.
Yeah, even just not feeling good.
Yeah, like you just don't feel good, but your job is to literally show up online, especially in this space where, you know, I'm like a self-development coach and wellness and positivity. So sometimes you're like, well, I'm really not in the mood to talk about that right now because I don't feel like that right now.
Yeah.
Yeah. So for me, that's the hardest part.
That is not the hardest part for me, which I think is really interesting because I never wanted to be a content creator. That's why I run ads. That's why that's like my, I do evergreen, like people can enroll every week. I hate launches, like, because that, I would hate that if I had to post content every day. If I, like, I wish I didn't have to be on Instagram, to be honest. So the hardest part for me is the emotional whiplash of having like a really high week of like client wins or client enrollments and then just like 5 nos in a row. Like, that is way up and down. And so I feel like I've had to learn to coach myself a lot to see that this is something I'm going to be doing for decades, and that one week or one month that's more challenging is okay and actually normal. And like, if you have a salary and kind of like what Rebecca hates, like the same thing every day—
this one's like, I would love that same thing every day.
I don't know, my Taurus self. Yeah, I'm like very ritualized and very routine. So there are certain things that like Rebecca and I are just opposites. Like, I would— if I didn't have to travel at all, I would be thrilled.
But you travel a lot.
So much.
So much.
Not by choice.
But it becomes—
not by choice.
Yeah, no, I know.
No, she just has so many friends because she's a socialite. I call her Sloane the Socialite because she has the most friends.
I could never keep up with as many friends as you have. It's truly outstanding. You're so Type A. I would—
I was—
yeah, yeah, you're definitely very Type A.
That's not a question.
Me and Rebecca are the Type Bs. Yeah, I feel like you're somewhere in the middle. Sometimes you be both.
Yeah, I'm an A-minus is what I call myself.
I'm a B-plus. Like, what, a plus plus? A++ B. Whatever is the best of the B's.
Oh yeah, that's mine. Like minus B and lower.
B minus.
I would say I'm B+.
Okay, it depends what areas we're talking about.
But anyway, work on more Type A with work things.
Everything else, as a Type B, I agree with Rebecca. Going through heartbreak when you have to be a leader, because we're not just showing up online We're not the kind of content creators who are just like sharing the messy POV journey.
Yeah, it's not like influencer, just like trauma dump, talk about my life.
There's no trauma dump of like, I was on the way to the airport and this thing happened and that thing happened and then this person said this, like, or like, okay, story time, here's the texts from like my breakup.
Like, we are not doing that.
No. So because we're in like a leadership role, it's like finding that balance between not wanting to be seen as perfect and like having everything together all the time, but also people are leaning on you and expecting you to have your stuff together.
You can't be seen as like chaotic.
Yeah, no, you can't be. Like, even if you are, I think my clients just find getting to know me so funny when they're on the calls with me. And I feel like anyone in real life that knows me, they just don't realize how, how Type B I really am, because I guess I come across organized because everything has to be organized in the business. You can't let people down, especially in my industry. And maybe for all of us, I feel like people find us when they've already been to this practitioner, this coach, this person, and they look— you're like their final answer, you're like their last hope. And so how am I gonna, you know— yeah, like, I'm someone's last hope. I've got to get up, and it doesn't matter how I feel, I have to show up anyway. And I mean, it's taught me resilience for sure. It's taught me how to be an adult. I really feel like I'm stepping into being a woman who is resilient, who has her stuff together. And I've also realized that you can still show up and help people when you're not feeling good. And sometimes it even makes you feel better. But it is really hard when you're questioning and doubting yourself or an area of your life, and then you have to go and teach on it. The Healing Solution this week, I had to— I called Sloane, I was like, give me a pep talk.
She literally called me, FaceTimed me. She was like, do you have 60 seconds for a pep talk?
Like, yeah, I had 60 seconds. Yeah, that's about it. Back-to-back calendar. She's like, I got it. I had to film Step 11, Faith, and that same day, like, 3 big areas of my life felt like they were falling apart for, like, you know, a short period of time. And then I had to teach a masterclass on faith and having faith when things aren't going right. I mean, one could say it's the perfect time to teach it.
Yeah, I know.
And it didn't help me.
Sloane said, you're going to feel better once you teach it. And as I was teaching, I was getting advised by my own advice and was like, okay, perfect. Set, but I felt like a fraud when I had to teach it that morning, you know. And so I just think that part is, is really difficult for me. I don't know if it ever won't be. I've always had this desire to, to be myself and be authentic, but I just feel like people say they want that, but they don't. They need a leader. They— I don't think they want me to be a mess, because who are they going to lean on then? I mean, obviously the answer should, should be God, in my opinion.
But I mean, no one's immune to the human experience, you know. And as more and more things come out of these, like, huge men, spiritual gurus, like, doing messed up shit, you know, like the ones preaching the most sometimes are also not always doing the most good things behind the scenes.
Yeah.
And also, like, to be fair, I think if you're like— messiest thing is that you're like moving through heartbreak and you're like dating and, you know, trying to figure out what that looks like. And like, that's just like a human experience. But it is a big contrast to feel like you need to uphold like an image and be inspiring for people all the time when sometimes you're like, I don't personally feel inspired right now because I'm like really going through something. But I also think the answers just really speak to like the phases of life life that we're all in, because like Sloane and I have both been in really long-term relationships for a really, really long time. So if we were single, like, I definitely think if I was going through a major heartbreak, like, that would be like one of my answers as well. Like, of course, like, how am I going to show up if I'm going through that? It's just not my experience because I've been in a relationship for 11 years. No, I just think it makes sense.
I agree a thousand percent. Yeah, I also personally choose at this phase not to have my business be as personal of a brand as like Rebecca, for example, because I know that that, that feels heavier to me, you know. Like, I feel so light teaching what I know about food freedom. Like, I could do that in my sleep. I could do that when I'm sick. I think I could do that when I'm grieving, when like, you know You know, people have passed away, for example, like my grandfather, a dog. Those are like the most recent ones. Like I remember when my dog passed away, we, I like rescheduled a masterclass. I was gonna do like a free class and I rescheduled it like one week, you know? Cause I was like, yeah, I, I can't do that tomorrow. But that feels really light to me. And I think I've, I just know this about myself. Mm-hmm. That if I was, you know, building an audience that really wanted to know everything about my life. That would feel really heavy. So then if something is going on, or like I'm just having a bad week or I'm in a bad mood, that's why like I have ads going and I have funnels going. So like if I don't want to post, it's fine. But also like I can pretty much always post a tip about binge eating no matter my mood. But also maybe that's just like my personality.
I still— even the things I fully know about out. I still— my brain is like scrambled mush sometimes when I'm emotional. So even like the basic things.
I'm a Capricorn moon, like my emotions are—
must be nice.
Yeah, like, so am I.
Really?
Yeah.
It's not that I'm like dabbling in astrology.
Rebecca's like, I'm gonna need to see that.
Yeah, it's like the work is life thing. I, I thought— I mean, I haven't done astrology in years, but we do have that in Listen, why is everyone silent? Listen, I'd be watching.
No, no, I know, I just forgot that you're a Capricorn moon. But my point was like, I don't know, there's other, there's other things that influence how we emote and how we cope. And so I think part of it is the way that I've set up my brand and like what people can expect from me. And then when I show little things about like getting married, everyone's like, oh my God, wait, let me see, you know, because that's just like how I've set it up.
I personally just can't not overshare.
Like, I'm just naturally like an oversharer. Yeah. So there's things that, that on the internet that no one should probably know about me. I just can't not— I actually think it's like cathartic for me to let people in. I think like if I'm like emo about something, like I would love to like make a video and like write a long caption about it, and I'd be like, oh, this feels so good, I made art with it. That's what it is. I think that's what it is, honestly. Yeah, like you transmute your feelings into like some form like art, and like it feels nice to like be seen.
I just think I, I feel like that about things that don't deeply impact like my sense.
Yeah, it's like the division of like, does this make sense for the brand?
Yeah, like is this on brand? Like, and also when you're going through something like a breakup, or you don't know sometimes, like there's a, there's a buildup before it, there's a, there's a moment in it, then there's after it. You don't know what you're doing, where you're gonna be. You don't want to announce things and then, you know, like you don't really know fully yet. And so I think it's just in the transition part that's the hardest, right? When you're like not ready to share something. But if like something happened to like my granddad, you know, it did last week, I wouldn't mind sharing that. I don't feel emotionally charged around sharing like these basic life things. I don't know, do you know what I'm saying?
Well, I think it's also hard like being a person who's like, you know, building a personal brand on the internet, forward-facing, and also dating. And like trying to draw the line of like when you share that and when you don't. Like, I think a lot of women who are listening to this who are building something online and are dating would be able to relate to that sentiment of like, do I never share people that I'm talking to, or like loosely dating?
Like, I've—
you don't—
I don't share. I've said the next time a man shows up on my Instagram, there's probably already gonna be a ring on my finger.
I love that.
You guys will not see him until there's a ring.
That's it.
I know, I feel like most of what we're actually talking about here is dating. Like, all these examples of when you're like so emotional that you can't post.
It's the only thing. There's nothing else that makes me feel like I can't post.
Just that.
Everything else, I'm like, I'm good, I got this. Yeah, that one is a tough one for me. It's, it's the, it's the, the piece of your life that you feel like you lack control in that I think is the hardest thing to go through, right? And that's different for everyone. Or the part of you that you're most ashamed about. When you carry shame, you don't want to share something. So I would say the part of myself I feel most shame in is my relationships. My relationship history has been really tough for me. And so when there's shame connected, you don't want to carry it. But if I share about my granddad, I'm sad, but there's no shame connected to it, right? So I think every one of us has an area of our life we feel more shame in that we'd rather not share the messy parts of, right? And so I think that's why that one feels harder for me. I can't speak for Rebecca, but I definitely think it it's the, the harder thing to share.
It's the most vulnerable.
Yeah, exactly. And then also, like, I don't think you should share every single time. I mean, if I— listen, you guys know me. Could you imagine?
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If we shared every single one, listen, it'd be— it'd definitely be entertaining.
Eventually in the book, in the movie, like I can't wait for Arabella's book. Every— we've been through so many chapters. It's just keeps getting longer. It's pretty— it's a like trilogy.
It's more than trill.
Everyone would get emotional whiplash. Whiplash if they knew. But I do believe this will become my greatest teaching and lesson one day, right? Like, when I was going through my chronic illness journey, people would have had emotional whiplash listening to, like, the health ups and downs, right? But yeah, I became master at it. I, I like to think—
I'm—
I hope to think I'm becoming a master in this area. I do believe everyone who is also in healing has healed something, right?
Right?
But even when I'm going through things in my relationships, I'm like, I still know how to heal your depression or your anxiety or your autoimmune condition. It's still very like black and white on paper for me, so I can show up. It's just like not wanting to post, but showing up to a client session, like, I'm— I still really enjoy that.
No, it's like the advertising piece and like the, the marketing and sales that feels like heavier than just serving.
Yeah, the social media is all energy, so it's like people can feel it when you're—
exactly, when you're—
and they know it. And then it's—
and then you're wanting something to work And it doesn't, and you're like, why is it not working? And it's like, it's all because of the energy. Yeah. It's all energy.
Everyone knows when the vibe's there.
I wanna talk about money, guys. So is there a moment, uh, like people always talk about the I've made it moment. Okay. So not to be like, oh my God, we're so successful, we've made it. But like for everyone, I think there's a time when you're like, there was something that happened. Either you were able to do something or you, like a client paid you a certain amount or you got a certain opportunity or a collaboration or like something. Where you're like, holy shit, like, I'm actually like, I'm like, I'm like out here like doing this. Like, this is like for real.
Yeah.
So what's the like mini, like, I made it moment, do you think, for you guys?
I know mine, but I want to let you guys go first.
The Air One smoothie.
Yeah, that's probably the biggest one, bro.
That is.
And it was literally the smoothie after Hailey Bieber's. So I didn't know.
Big flex.
But I didn't know at the time when we planned the Air One smoothie that hers was coming, that Hailey was doing one. At the time it was still influencers. It wasn't celebrities yet. Get. Yeah. And so when I found out that Hailey Bieber was doing one a month before mine, I was like, what?
No, it's also so good that it was the month before yours because then everyone was already in the habit of going to Erewhon to try like the new like signature smoothie. Yeah, so iconic.
I feel like Rebecca and I are really sharing opposites today because mine is like not like a big opportunity or event or moment, but again, because I've been doing the same thing for over 5 years, my feeling of like, okay, this is solid and I feel so good in this was probably like last year where I just had this shift. Instead of focusing on every new month of like, okay, and can I beat it this month and can I grow this month? I just had this moment of like, I am gonna be doing this for decades. Like, this is my life's work.
Mm-hmm.
And so let's just be in it.
And like where it finally felt felt in your body like sustainable and stable, and it wasn't always just like a race.
Correct. It wasn't starting over every month. It wasn't a new strategy every month. Even though I had 5 years of proof of that, I guess it took 5 years to stop chasing and to let myself relax into it a bit more, of like each individual month doesn't matter that much. Yeah, you know, like I would I would set— and I'm curious if we talk about like coaching eventually, like having business coaches— but I would always like set a goal and I would always have a business coach. And then I finally just felt safe to stop doing that, of like, I can see my career 20 years from now, and if I keep being so intense every month about these goals, then I'm gonna burn out. It also was realizing that even when I don't post, my company has its reputation and life force now that I could do nothing. I could take a full month off, and I'm— I know that like leads will come in, sales will come in, opportunities will come in, because I've done so much of the groundwork that like now it's like me and the business co-creating together. It's not just me.
No, that is a for real 'I made it' moment of being able to just like relax, feeling stable. Yeah, yeah. And I remember you telling me, you're like, I just decided that like I'm done at like 5 or 6 or whatever, and I'm going to Pilates, and I just like She told me this morning, she—
we're on the phone, we're on FaceTime, and she goes—
I was like, I—
she goes, I didn't work today. I was like, I have never heard you say that. And we were talking on the beach every, every Friday morning at sunrise for years about you relaxing more in your business. And I was like, I can give you some relaxation, you give me some drive. Yeah, that's why we're such a good friendship, because we're just such opposites and we just It works.
Yeah, you each have something that the other one needs.
We've really supported each other over the years. I actually think you've been like such a foundational piece of, of the Arabella solution, honestly. Oh yeah, slow. When I met Sloane, I couldn't pay my rent. I was doing well before that, but I tried a new launch, but I had a really small audience and I tried to do a mid-ticket, crashed and burned, and I didn't have savings and I was like, oh, oh.
What was your made it moment?
My made it moment was probably the 100K launch last year, The Gut Solution. I knew it was going to be a good launch, like I feel it. I really felt aligned with God at the time. I've been putting a lot of work, just daily prayer, and I felt really aligned. I felt really me, and the offer was good. Sam helped me come up with it. That was, that was awesome.
Shout out Sam!
Shout out Sam! Yeah, I just sat down, Sam, and I was like, listen, tell me how I'm gonna do 100K in month.
And I feel like you were— you knew it was gonna be $100K. Like, you're saying, oh, just like— no, like, you—
well, that's the part of it. I think part of doing big months like that is you decide and then you make it.
So that's what happened. But that was really an emotional moment for me, not just in like, oh, I've made money. That was right before I got sick. I believe it's part of the reason I got sick, which is funny because we were talking about how you felt when you hit your first $100K month. And just after years of survival with finances and struggle, and even though I'd made a lot of money and done really well before that, that. It was just a moment of like, like a big exhale. Like, you know how I felt?
I felt— and then the universe caught you slipping.
No, yeah, I was like, I was like, don't relax, now you're gonna have an income for 5 months.
I was there with you in Bali, you were working yourself.
I was crazy.
Yeah, you're scheduled, you weren't sleeping, you were doing— that was wild.
Yeah, it was crazy, but it shouldn't have been. It wasn't because of a launch, it was like an employee quitting, just like a few other things happening at the same time that shouldn't happen. And the time difference time difference. So it was working like late and then early.
And also you were saving a dog's life.
And Zion the dog, like, I wasn't sleeping. Then when I was sleeping because of the saving the dog. So there was just a lot of things happening. The issue with my PT, I mean, like being sexually harassed, it was just like a lot of things happening at the same time. So my nervous system was like, and I, I crashed. But just the money piece, I just being able to call my granddad and like crying and just saying like, I did it was just— he, he told me, you know, I remember years ago when you were studying and you came to France to see me and you were sat there talking about your plans. And, and my granddad was like smiling, thinking, oh, that's sweet, she has these dreams, like, that's cute. And I remember him saying to me, I'll love you even if that doesn't happen. And just being able to call him, it was just such a beautiful moment. It wasn't about the money, it was about the safety that, that was attached to it. And just that feeling of like, it felt like I've been running a marathon for years and I, I crossed the finish line in that moment and I could rest because I was like, whoa. But then I, I couldn't rest because my employee quit and it went a bit crazy. But in that moment I felt like I could rest, and, and that was a really beautiful thing.
I was— I would say probably mine was also when I had my first 100K launch.
Just like, I'm really at a festival.
What? Yeah, I was at Ultra in Miami. I was literally like under the lights like with my calculator being like, holy fuck, shit, it just kept going up and up. I was like, 120, ah, crazy, crazy. But yeah, it just, it definitely does feel validating of like, oh my gosh, like this is working to a degree that a lot of people just hope and pray for. So biggest beliefs around money that you had to rewire in the early days of becoming your own boss and entrepreneur, like working on personal development stuff?
Coming from a corporate background, I had to do so much rewiring around money mindset. I'll never forget because I also went to the University of Michigan. In Michigan, I was in the business school. It was very like, you go into finance, you go into consulting, marketing, safe job, like completely all about that 9 to 5, you know, mindset. And so then to start working for myself, I was like, oh my gosh, to go from getting like a steady paycheck to then, you know, your income being more all over the place and fluctuating. I had to do so much money mindset work.
I had to do so much I listened to so many podcasts about it.
I read some books like You Are a Badass with Money was really good. Yeah, good intro book. Jen Sincero, Manifestation Babe at the time had a lot of good stuff about money mindset and I was just like hungry for it like a sponge, you know? So in the early stages, like just be a sponge, like it consumes so much that you can of like retraining yourself and retraining your nervous system to see the fluctuations and the uncertainty with money is safe because that's what it is at the end of the day. Like you have to feel safe in like like knowing in yourself, knowing in God, in the universe, that like money is abundant, you are abundant. And like the more you align yourself to that frequency— I know it kind of sounds cliché, but it's true— you start to, you know, open up a channel for more abundance. And the more you worry and stress about it, the more you're gonna attract more things to worry and stress about at the same time.
Yeah, my dad is a financial advisor, and so— but like you would think that would have helped me, but it didn't. So So he would teach us about the stock market and how you make money grow. And my mom is not a money person. Like they have a very traditional roles relationship. So I don't know if you guys know this, I did MLMs in college. Like I was, I had an upline, I had team and I was good at it. And so I would be like, I also did an MLM.
What did you do?
Wow.
I did Monat.
Monet. Oh, classic. Yeah, what did you do? Monet, that's like the hair. I did Juice Plus.
And then they went into like—
oh, classic, which is supplements, fruit and veggie capsules, um, and then Beauty Counter, so makeup. Juice Plus, like, I was in it. I thought that I was gonna like make it to the top and that that's how I was gonna work for myself. And I was like in the DMs at frat parties selling supplements.
Oh my God. And like, not been a hustler. I think she came out—
she has been a hustler.
Sloane has the opposite of self-esteem issues. Correct. Like, like, not in a bad way, like in a complimentary way. Like, you—
she's just like, she just always knows.
Yeah, it's a beautiful thing to have.
Yeah.
Yeah.
Why would I not? Why not me? It's a beautiful thing.
It's the mindset, period.
Gotta have.
Thank you. I— yes, I remember I told Arabella about act, like, do— being in plays and musicals when I was little. And like, I was obviously the lead in elementary school and then got to middle school.
I told you.
And like, didn't get the lead. And so this is me in 6th grade. I didn't get the lead after my entire life getting the lead. And I also— my mom taught me to be, um, comfortable with confrontation, you could say. And so I confronted the acting teacher and asked why I didn't get the lead because it just made no sense to me. And then I like didn't sabotage the show, but he basically was like, okay, well this is a really good opportunity for you to like develop your own character. 'Cause I got like ensemble, I had like no lines. So, and it was this, I forgot what the play was, but we were like charac— like children in school. And so I basically created this whole personality for my character and I had no lines and I was just like this very obnoxious, this like high-energy kid bouncing off the walls that like— and I did this during the show and like completely distracted from the scene and what was going on, like, because I was like, I'm gonna show you. So yes, that is my personality. But with money, bring it back, I had this like, I guess, subconscious belief that men were the money people. So my point is that I was like starting to make some money with this MLM, but I didn't really know how much it could grow or like had some limiting beliefs there. And I remember my upline, the woman above me who was kind of my coach, was like, I think you need to work on your money mindset. I was like, you're like, what is that? What do you mean? So that was the first thing. And similar to you, like, I just brainwashed myself because I— and I think about this often with food because I teach people how to rewire their subconscious beliefs with food. But with money, it's like, it's so fun if it's like, if you change your beliefs, you can make more money. Like, who wouldn't want to do that, you know? So like, the books, the podcast— I am abundant, that is my nature, money loves me, money's obsessed with me, why wouldn't money want to hang out with me? Like, yeah, again, I was like you, just a sponge. Also, like, we were younger, you know? I was like 20, 21, 22. You don't have bills yet, you don't have a partner. So yeah, I imagine it was easier to do that.
There were a lot of barriers to break through of like, okay, and how is this gonna help me pay my mortgage?
Like, I think that's like— no, other people are like get real.
But like when you're 20, you're like, why wouldn't I be journaling that like money is always around me and always coming to me?
Totally.
It's not about hard work, it's about alignment.
I don't work hard.
I don't work hard.
Easy for like a 20-year-old to say who's like living at home with mom and dad.
I make my money when I'm having more fun.
My rent when I was living in Madrid was— I was literally paying $250 a month. Sickening. It's actually Yeah, so of course I was in my little fucking notebook. Abundance always floats.
Okay, exactly.
Not, not really a lot of things to worry about. Yeah, so there's a real element of that too. I think the benefit is that we all kind of like started young. True on that.
Yeah, but obviously you can still do it at any age.
I'm just saying there's more— the more proof that you build against it, the more that you have to swim upstream a little bit against like the subconscious beliefs.
So completely, I would say Um, for me, in answer to the question about like the toughest part with money, do you remember when we went to that event? And I, I've cried so many times about like charging people for my work. Oh yeah, like I— it's been so difficult for me because I just want to help. And so like at one point I didn't raise my one, my one-to-one prices for I think 5 years, did I? I was like, I, I just, I felt guilty. I'm like, I feel so guilty because these people are so sick and I want to help them so bad. Bad, and I have to charge you thousands of dollars, and I feel guilty. I felt like wrong. And growing up, my mom was always just very kind. Like, she's just— I would say that's her biggest strength, like being really kind and just helping people. And so it just felt like wrong, almost a bit like what you said also with being a woman. Like, I had the identity and the belief of like, if I'm a kind person, I have to charge less. And you see other people have that belief because some people see my prices, like, you don't care about people and you just don't even care. And I'm like, yeah, okay, bro, I do.
I cry all the time.
No, I, I'm not anymore. I had to work through that. I think it was at that event that I really had that breakthrough. And I remember one of the girls saying to me, we're just waiting for you to raise your prices. And I raised my prices and it worked and I felt good about it. And I had to work through that, realizing like, I'm helping them, you know. Also, the amount of times I've given something away for free, they don't do it. No one does anything.
Yeah.
Yeah, it's like sometimes you're really not helping people by not charging. You're making them care less, invest less in the process, therefore they get less out of it.
Yeah, it's really true. And I, and I think if you— it's like enabling business, and you've seen the other side of that, you could never believe that that's the truth. It is. But the second you've seen it, it's every single person without a doubt. I'm yet to see someone that I give something— I think actually there's been a few girls in the Healing Solution that I've given things like free passes houses, but it's because they were on the call like in a mess, like, like begging.
And I just—
and they already invested, right? Like someone that you're saying, someone that's already in the healing solution, or no?
I've given some free rides. It's my program.
I think scholarships, yeah, scholarship things are fun. It's just like when people have a chronic problem of like undercharging, it's bad for the business and it's also bad for the clients because they're not taking it as seriously as they should.
Can I just say that a man would never— imagine a man about what he's charging. Like, this is seriously a chronic like women's issue. And I saw a video about about this. Maybe it was Emma Greed who was talking about it. It's like, if you were a woman and you're charged— you're selling something, like, I guarantee you, you are undercharging. This is not a man's problem. This is not a man's problem. This is seriously a woman's thing where we're like, oh, we feel guilty. Like, imagine a man saying that.
Never.
Never.
I think also because we're helping. We're women and we're helping, so it's like in our DNA, right, to be nurturing and help people. So you kind of have to fight against your DNA a little bit to charge your worth. I mean, I do feel good about it now, I will say. Like, I'm like, yeah. Also, when you have the results, it's like, I'm so excited and happy that we get to do this exchange because I know you're going to invest X amount and you're going to get the result. And I'm happy, I'm happy about that. So the guilt is definitely gone now. But that was definitely the hardest. I used to describe it— that's how we became friends. Yeah, we were in the— we had the same business coach and we were in the call and I was describing in the call, I was really, really vulnerable in the, in the business coaching call. And I was like, I feel like I had this glass ceiling above my head and I can see through it but I can't get through it. And it's like just the guilt is just boxing me in. And Sloane messaged me after that call, was like, hey, you want to hang out?
Well, because there weren't that many like health practitioners in this business mastermind, so I was like— and Arabella had shared so beautifully, and she was like me and in health, so we messaged. And then she said that she was moving to Miami.
I was like, be that soon. Yeah, see you soon.
I want to hang out.
She's my first Miami friend.
Oh cute, I love that.
All right, we're gonna end it here for part 1. Stick around for part 2 of this conversation coming next week, where we talk about what having enough money would look like for each of us, what it's really like to be a young female entrepreneur in Miami, the lifestyle, the misconceptions, and the ugly side of being surrounded by infinite wealth. We also dive into beliefs we used to subscribe to that we now think are BS, and the best and worst personal branding advice. So stay tuned. If you loved this Honest Girls chat, chat, please go ahead and share with a fellow ambitious woman who you know would also love it too. The best way to support the show is to make sure you are following or subscribed wherever you listen. So please go ahead, whether you're on Apple, Spotify, YouTube right now, and hit that subscribe button if you haven't already. Thank you guys for tuning in, and we will see you in the next one.
Bye!
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