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Vince Reed went viral asking an Uber Black driver how much he made. The driver said $30,000 a month. The post flooded his account with job-seekers instead of his actual customers: entrepreneurs who buy ads. He couldn't get the algorithm back.
Vince Reed went viral asking an Uber Black driver how much he made. The driver said $30,000 a month. The post flooded his account with job-seekers instead of his actual customers: entrepreneurs who buy ads. He couldn't get the algorithm back.
If you build an audience of people who aren't interested in your product or service, it's not gonna work. We did a post. I got an Uber. I asked the guy how much he made. He was doing Uber Black. It was in. We were in San Francisco. San Francisco, in a busy area, $30,000 a month driving Uber. Right. It was easy for him to do that where he was, and that's what he made. And I asked him that, and I posted it. And of course, it went viral because everyone's like, you can't make that. He's lying. This is an Uber commercial. And all these people started following me. We're like, oh, we got a post that went. Come to find out, these were all people that were probably, like, job seekers or, like, opportunity seekers, like, oh, how do I make that? How do I do that? Right? They weren't my market, which are entrepreneurs spending money on ads, like, trying to grow their business. Right. So we had a real tough time getting our algorithm to switch back to our ideal market. Right. Because of that one post.
