Ad Roulette #10: America's Best Restaurants, Ted McGrath, Jen Gottlieb

Really clear of what this is all about. The problem is as you scroll up, I wouldn't have any idea of that unless I hit play. In this free training, you will learn. There's a bunch of copy here. So much for the eyes for you to have to read.

What's going on guys? Vint Reed here. And welcome to another episode of Ad Roulette where we critique ads and funnels to make them better, following the framework that you see on the screen right now. Now the way Ad Roulette works is this. You see every third or fourth post is an ad. So we just get the scrolling through the news feed and whatever comes up, it's a surprise. And we critique the ads and we critique the funnel making them better. And at the end we pick a winner following the framework and with that being said, let's get this party started. Drum roll please. All right, let's see what we got here. America's Best Restaurants why Restaurant Loyalty Programs Fail. So, starting off right off the bat, okay. With our ad messaging, it was clear if you're seeing this ad, you know exactly who they're targeting. Let's go ahead and take a look at the creative and and see exactly what the messaging is saying here on the ad. Three reasons loyalty programs suck for independent restaurants. About 70 to 80% of your frequent customers don't care about your loyalty program. They don't mess with them. They don't want another thing on their wallet, another thing in their phone, another key fob. They're done with that crap.

Alright, so clearly he's attacking the loyalty programs. I like it. Because he's capturing what's going on inside of the prospect's mind immediately. Why Restaurant Loyalty Programs fail. That's, that's exactly what the video on the ad was talking about. And then it's really clear. He's telling you that there's going to be some type of free training that's gonna help you as a restaurant owner. So let's go ahead and take a look at the copy. If your restaurant's loyalty program on the path of failure, without a proven plan or growth, it's only a matter of time before it's non existent. For that reason, we published a free online training. All right, cool. So everything is really congruent on the ad. The ad headline, the creative was amazing and the copy is amazing. It's on point. Let's go ahead and click on the sign up button and see where it takes us all. So taking a look at this. Okay, first off, I'm kind of Looking at it, and I see that this part is cut off. All right, so, you know, if you're a restaurant, right, you're, you know, you're a business, you have people come in eating at your restaurant. The first impression is everything. So if the page isn't optimized for mobile and why restaurant is cut off, that alone could cost you to, you know, lose potential customers. Also, I would get this from, you know, three and a half or whatever lines to down, up to, like, one or two. The next thing that I notice is that the video is way below everything here. I would try to move this up, right? Get the video, like, up here and get this to two or three lines. And the other thing I'm noticing is I don't see a button to actually register for the training. So let's go ahead and scroll down and see what happens here. Okay, I can see. Go up a little bit. So not only is the button below, way below the fold, you know, in this free training, you will learn. There's a bunch of copy here. So much for the eyes for you to have to read. You know, when you're thinking of mobile, you want to be able to just look at the copy and. And immediately see what's gonna happen here. So I would look at all these bullet points and see if I could get it to one, max, two lines. When you see, you know, what is that almost, what, four lines, you know, right there on one bullet point, that's a lot for the end user to read. And we still can't even register yet. So let's go ahead and continue to scroll. And now I can finally register for this training, right? So if I scroll back up to the top, this is what I think that this one could have happen immediately and fix the results. Get this to one or two lines, move this video up here and get the button here. And then when you click on the button, I would then create the form where people can register where, where versus having it just automatically embedded on the actual page. All right, so a lot of things that can be fixed here. Number one, you know, always remember the traffic's coming from mobile, and when people land on the page, they're gonna make a decision right away whether they're gonna opt in or take that next step. All right, so I would fix those things on this funnel. But with that being said, let's move on to the next. Drum roll, please. All right, so let's see what we got here. What we got here? Stop. Ted McGrath, official. It's funny, I actually met Ted, at one of the very first events that I went to in my digital marketing career. Alright, so no headline. Good branding. Branding Ted. But at this point right now in the ad, we have to always assume that nobody knows who we are, right? We're a complete stranger. We also have to realize that when an ad appears in the newsfeed, it's gonna be muted, right? So there's not any really copy here. This could easily be just passed by. Obviously most people know an ad so they see the learn more button, but it could easily get scrolled by because again, it's muted. So let's go ahead and listen to the ad and see what he's saying to get an idea of what this is all about. Hey, it's Ted McGrath.

Congratulations. You are now part of our AI powered community of experts that are using AI to do three things. Number one, launch marketing funnels in record time. Number two, generate more leads and sales appointments than you ever thought possible. And number three, increase your revenue in your business and make your work way more efficient. Now I say efficient because I'm in Rome right now and I've launched two marketing funnels that I've written using Chat GPT in record time. Secondly, I have an AI that's booking me sales appointments. That's a company that I own and my partners developed this proprietary software that books sales appointments and literally books three to four times more sales appointments than you normally would have. And then additionally I'm utilizing it to help me make income while I'm gone. So if you have any interest in that, I'd like you to book a free consultation down below.

All right, so this ad is obviously, you know, ad to help consultants and individuals get more calls booked using AI. He talked a lot about, you know, a lot of things that he's going to share with them and some software. There was a lot going on in this ad and it's pretty long. Anytime you see keep watching popping up, you know, it's a long ad. Let's go ahead and take a look at the copy. What if I could serve you more sales appointments to you on a silver platter using our AI power app setter? Alright, so really clear of what this is all about. I mean, I think that the video does a good job of explaining it. The problem is as you scroll up, I wouldn't have any idea of that unless I hit play, right? So immediately what I would do is either one, add a border or add some type of subtitle or text animations onto this video immediately just to Capture the attention of individuals who may miss this just by scrolling by. Right. And there's a lot going on in terms of him sitting there just kind of talking to the audience. This might work better if it's warm traffic, if it's cold and people don't know who he is. It probably would be tough to understand what this is all about. Because the ad is long and obviously because he's selling like an AI powered app setter, there's nothing showing what that is. It's kind of like out of curiosity. So you're asking a lot of a complete stranger to take the necessary action. But let's go ahead and see what happens when we get to the actual funnel. All right, so you can see that you've got his name. He's doing the personal branding thing. I might actually consider if I was creating this funnel, shrinking that down a little bit for mobile because it seems like it's overpowering everything. Although this isn't a lot of copy if you're looking at it. Can you kind of tell how this feels like a lot more copy? Only because his name is really, really big. Right. But if you kind of, if you do force yourself to actually read the copy. Using AI to book more appointments masterclass how to book forex more sales appointments with AI Click here to reserve your seat. You know, there's some good and some bad stuff here. You know, just looking at it again, this is everything should be optimized for mobile. All right. I think that this could be with a lot less words up top. Right. So, you know, AI Masterclass Friday one o' clock could be a little bit easier to see up higher. You know, how to book Forex more sales appointments with AI Maybe some bullet points or something here. So maybe if we move this up and we got rid of that part. Okay. And we, and we said, you know, how to book more than he had bullet points that explain some of the benefits of what you're going to get from the software and how it works. Again, remember, I'm just, when I'm looking at this, I'm assuming mean that people would have no idea who Ted is. People have no idea what an AI setter is. They have nothing. They don't know anything about this. Right. So what we're saying for. For what I'm saying to be true is that a complete stranger is going to come here and just because it says how to book forex more sales appointments with AI, they're just going to register. Right. So we have to give them a reason to Want to actually click on this button. So go ahead and click on. Click here to reserve your seat. All right, so secure your seat below. Again, I think we could say some of the benefits like book ready. Yes, I'm ready. To book more appointments. Click below. Information below vs Secure your seat below. And again, I probably shrink this down to one line. So this is a prime example, in my opinion, of just a funnel that just could be tightened up a little bit for mobile. Let's go ahead and X out of that. All right, scroll down a little bit. Three big secrets. See, here we go. This is actually what I think it should have led with. This is exactly what I was talking about. So I think this should have been the top part. And then this should be the button to register the three biggest secrets that will be covered covered in this AI training where I'd add AI into the top secret. Number one and then I would have the button. I think this is exactly what should be above, above the fold. All right, with that being said, I think that this one has a lot of things that could be better but could be easily fixed by simply just shifting things around. All right, so let's move on to the next one. Drum roll, please. All right, Jen Gottlieb. I've been seeing a lot of her ads. I think she does a great job. Okay, number one, Boom. Messaging. Use AI to grow your social media. I consider it if I'm being just nitpicky and make, you know it's cutting off media, but I think it's fine. I mean, you know, you're watching this, you don't even have to hit play. You see what's going on here? Want AI to help you grow your social media fast? Question mark. Boom. I like it. The copy comes up. Explain that it's a free class and a sign up. Awesome. Let's go ahead and look at the copy. I think the creative is great. I don't even have to listen. I don't even have to hit play to hear it. All right, Social media has just experienced a seismic shift. It's the AI revolution and it's upending everything you thought. All right, so clearly it's talking about the power of AI explaining what you're going to get on this three day AI social selling challenge. I think it's good. Awesome. All right, let's go ahead and let's take a look at the funnel. All right, so we've got the AI social selling branding there. Unlocked the new AI social media selling system and in just three days, discover how to instantly get all of the high converting content you'll ever need to attract dream clients. A little bit of excessive copy there. I think that it could be less, but overall, you know, we've definitely seen worse. But I think it's good explaining exactly what you're going to get. But I think that I would try me personally, to get this down to two. To say everything you have here in two to three sentences versus four. Great. You got the video above explaining again what's gonna happen on this challenge. And you got the button above the fold. You can't ask for anything better outside of if I'm again, just nitpicking everything, having less copy just so this is easier to read. Again, when you're looking at copy on mobile. Okay. You want your eyes to be able to just look at it and be able to read it. You don't want to have to force yourself to actually physically read to understand what's happening on the funnel. But overall, this is definitely strong, and my eye is definitely passed the eye test. I'm sure this is converting well. All right, so let's go ahead and click on the join the challenge now button. Okay. So it looks like it just scrolled you all the way down to the bottom, and it takes you right to where you can actually purchase it. You got the countdown. You have the date there. $27. You know, on mobile again, you know, you have the verified by proof, you know, going. So you see that there are other people that are buying it. But you have to be careful with that on mobile because, as you can see, it's blocking the button a little bit. But I think that that's fine. Let's go ahead and click on the security secure your spot button here and see what happens. Okay. Boom. Takes you right to the order page. Great. Easy to work. Everything pretty much down. Let's get this in order bump. I'm just curious, Is there an order bump on this page? Okay. I would add. Definitely add an order bump, but that's just kind of extra. I think this is solid. This is solid. I think it's clear. $27. I have nothing else to say about this. I think this is a solid funnel. All right, it's the moment of truth. Who is the winner? Three ads, three funnels. The showdown, the battle. It starts right now. All right, so we've got this restaurant here, obviously targeting restaurants. All right, so we have the good, you know, messaging here. Clear that it's targeting restaurants that are using loyalty programs. You know, just thinking to myself, you know, Obviously I don't own a restaurant, but I'm assuming if this ad is talking about loyalty programs, that must be like one of the main ways that people are promoting restaurants. So he's targeting that pain point, which is good. I thought that the messaging on the ad was clear and I thought that the copy was clear. So for those reasoning, following the framework, I'm going to go ahead and give this ad a three out of three. Okay. The only thing that I could do if I was really being hard on this, that I would have said in this was to add some type of proof, right, Some type of result into this video. But because I'm feeling like I'm in a good mood, I'm going to go ahead and give them a three out of three. All right, now from the funnel, okay. This is where it goes the other way. Okay. Clearly you can see this funnel. It's not mobile optimized. Right. There is no clear header. In fact, the header is cut off. Alright, so that's gonna hurt everything here. The creative on this and the copy. There's a lot going on. It's four lines. This is kind of out of place. And then there's no button above the fold. So it's definitely not mobile friendly. And I don't know if I've ever done this before, but unfortunately I got to give you a zero when it comes to this funnel. All right, so that gives you a grand total of 3 out of 6 for this ad and funnel. Moving on to Ted here. All right, so clearly the messaging is difficult on this particular video ad. I don't know what actually is going on. I always want to assume that the person has absolutely no idea who I am. Also, this is pretty long ad. It took a little bit of time to kind of get into the meat and potatoes of what he was trying to get across in this particular ad. But I thought that the copy was clear. Okay. He went through the copy, explained everything was going on. So for that reason, I'm going to go ahead and give this actual ad A1. All right, now moving over to the funnel. All right. I thought that his name on the top was, was so big it took away from actually what I was going to get here. I mean, just take a look at this. If you look at this right, you have to literally force your eyes to read what's going on. You want to quickly see and understand what's going to happen on the funnel. So I can take the next step. The good thing is that the button is below, below. Excuse me, above the fold. Okay, so I can easily get registered for this. But we thought that the best part of this actual funnel was below this part. So the three biggest secrets that will be covered in this AI training I think could have been moved up. But so for those reasons, I'm gonna go ahead again and give this particular funnel A1. I'll make the one look like this out of three. All right, so adding that up, that is a two out of six. All right, moving on to the third AD. I really, really like this ad. In fact, I've seen it before. But I'm not being biased here. If I were to be a little bit difficult on this ad, this looks like an ad that was built from, like desktop that they basically made fit for mobile. And that's probably why this header is being cut off. But even with that, it's clear on what this is about. I thought that the video was clear, the creative was strong and I thought that the copy was strong. All right, so for those reasons, I'm gonna go ahead and give this particular ad a 3 out of 3. Now, when it comes to the funnel, we have, you know, the branding. As you can see the difference here, you have the smaller branding versus the bigger branding. Right. It doesn't take away from what's going on here. And it's really clear. Unlock the new AI social media selling system. Alright, so the buttons above the fold, you got the video really, really clear funnel. The only thing that I would critique here is there's a lot of copy here. You can't just quickly look at that and understand what's going on. All right, so just because I want to be a little bit tougher than I have to be, and I have to be honest, I'm going to give this a 2 out of 3 on the simple fact there's a lot of copy here, but it still holds true to all of the things that we're looking at. The page headline is clear, the creative and the copy is clear, and it's mobile friendly. All right, so that gives this one a five out of six. All right, so if we're taking a look at these ads and these funnels, we have a clear and decisive winner. Jen, congratulations. You just won this episode of Adroulette. But tell me, would you have graded these the way that I graded them? Would you have given this a 3 out of 6, a 2 out of 6 and a 5 out of 6? Let me know in the comments. With that being said, I hope you guys got a ton of value from this episode of Ad roulette. Make sure you hit the like button and subscribe to the channel because we're always releasing new ones. I want to make sure that you're a part of it so you don't make some of these mistakes that some of these veterans and amazing marketers made today. With that being said, I'll see you on the next one later.