Vince Reed says to run multiple ads to cold audiences first, then retarget warm traffic with the same creatives over time. Most revenue comes from retargeting, but advertisers often quit before seeing results.
So I think that a lot of people, when they're running ads, they think that it's going to be one ad that blows up your account, and all of a sudden money starts flying from the ceiling. And typically it's multiple ads that you have to create. Let's say you make a couple videos explaining your product and services. Boom. Cut those into ads, have those running to your target market, and then maybe you want to get more tactical and start to share the benefits of what your products and service is doing. Then you could run those ads directly at your market, and then you run that as a conversion ad. But the most important thing you want to do when setting it up is really be focusing in on the tier 2 and 3 ads. And those are the retargeting ads, because that's where the bulk of the money happens. And most people don't advertise long enough for this to really, you know, take effect. So what you do is essentially take those exact same ads that you're running to the cold traffic and just run them to the warm traffic and do that over a long enough period of time. If your offer is strong, you'll make a lot more money.
