Short YouTube clip by Vince Reed describing a webinar marketing tactic: he emphasized speed and access, offered free entry with ongoing access to weekly live webinars, then created urgency by saying "offer expires at midnight" and that the price would rise to $1,000 per ticket — which triggered registrations.
Questions this video answers
"Offer expires at midnight."
$1,000 per ticket.
Chapters
I was very conscious on the webinar to focus on speed and access, meaning you're gonna get to your result faster. You're gonna have access to players in the industry. I told them, the offer, it's free, come to the system, book room, all that, and still no one was doing it. But I simply said, this offer expires at midnight. So that's what I actually said. Offer expires at midnight, and then the price is gonna go up to a thousand dollars a ticket. And that was the thing that got everybody going. And the way that it was like, the sp Truthful was you now have this system that has all these training courses. I do live webinars every week. So after the event, you can keep hanging out. Right, right. So it, like, made sense. Like, okay, I get all this, and then I get, you know, access to you even after the event, and I get to go for free. So, okay, okay. It made more sense.