A short YouTube clip in which Vince Reed recounts using his newborn daughter in an advertisement to promote a book during a major affiliate launch; the anecdote describes staging the baby with the book and the ad outperforming expectations, jumpstarting his promotion.
I knew because I have this experience in terms of promoting affiliate products, that if I played my cards correctly, I could get off to a really, really good start. I also knew that every marketer under the sun, including people not even in the digital marketing space, was going to be promoting this launch. This was a big deal. So what I did was I got the book. And, you know, during this time was really when my newborn daughter was just born, and I was like, nothing better than to just exploit my daughter and use her on the Internet to help sell Russell books. Why not? You know, she has no say in it. What? And that's exactly what I did. So I remember we went into my pool table room, and I propped this little toddler up onto the pool table, and I put the book in her hand. And that became my first ad to promote this book. And it absolutely slayed. People loved her more than the book and just, I guess, you know, because they liked her so much, like, we should just get the book. And that's exactly what they did. And I got the off and off and running.
