Vince Reed bid ads on bestselling entrepreneurial book titles and author names to capture existing search traffic and redirect it to his own book. He got daily sales at lower cost because competitors weren't bidding on those specific terms.
So I came up with a strategy. I said, what are the top most searched books in the entrepreneurial space? And I did a Google search and a list of books popped up. And, you know, one of the things that I learned from the very beginning was that you never go out there and try to find leads. You don't have to go try to generate leads. What you do is you go where the leads already are. And in this case, okay, people that are looking for books on business and entrepreneurial type strategies, they're already searching, they're already buying these books, they're already getting information about them, and they already have a lot of traffic. All I have to do is take a small percentage of that traffic and redirect that traffic to this new book. And that's exactly what I did. No one else is bidding on the titles of these books. No one else is bidding on the authors of these books. So I set up ads on every single title, on every single author, driving them to essentially this book. And I was generating sales each and every day for a fraction of the cost.
