Vince Reed critiques an Instagram carousel ad in a short YouTube clip, noting the carousel's poor discoverability (he only noticed the arrow by chance) and recommending converting the creative into an auto-advancing video so viewers don't miss frames. The clip focuses on a practical usability issue and a quick suggestion to improve engagement.
Where we at. All right, here we go. Still cold calling. I like it. So it's clear what this person is going to do and that's basically help me stop cold calling. Right. So I think this is clear. I think it could use some type of benefit or result. Okay, so actually looking at this again, this is a carousel ad. So let's see if he does what. And I think this is the issue with the carousel. I didn't even know it was carousel until I just happened to see this arrow. I don't really run a lot of carousel ads. I think that you this would be just as effective if this was a video. You could figure out a way to have this image still on a video and then have what you have happening here just automatically shift right to this so they don't have to scroll because I think some people would miss it. Like I missed it.
