Email marketing works because you own the list. Zuckerberg and Bezos built empires on direct relationships with their audiences. The formula: make your brand real, get people to like you, show them what you sell, then convert them to buyers.
Now if you don't believe me, just ask Zuckerberg. The biggest email list in the world. He owns the list that connects the world. Anyone want to guess what's better than an opt in subscriber? I heard it out there. A buyer. Just ask this guy Bezos. Every third or fourth post you see on social media is an ad by the way. And do you buy every one of them? When you see those ads, you go and click every single one of those posts and just buy something. So why do you think that's supposed to happen when the person sees your ad in the cold zone? See, part of marketing is to just make it real. So then once that individual knows who you are, the goal is to get them to like you. And that's where you just basically start to share with them the benefits of your products and services. And then the next step, obviously they buy, they become a lead and a buyer and then you're rolling with Zuckerberg and Bezos.
