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Vince Reed shows a mobile ad with tiny text claiming "Save up to 70%" that's nearly impossible to read. Most traffic is mobile, so ads need to be instantly legible without making viewers squint or work to understand them.
Vince Reed shows a mobile ad with tiny text claiming "Save up to 70%" that's nearly impossible to read. Most traffic is mobile, so ads need to be instantly legible without making viewers squint or work to understand them.
95, 96, 97% of traffic is all on mobile. Is this the first ad we see? Oh, my goodness. What in the world have we got going on here? I would say the biggest thing is clarity here, this bar right here. Save up to 70% scale your business in 2023. How much could you save? The first thing I would tell you with ads is you should never force your customer to have to read the ad. I know you're like, what the heck does that mean? What I mean by that is your eyes should be able to just look at the ad and read it. Right now, I have to physically work to read the copy on this ad, which essentially makes it very hard to figure out what this ad is about, how it's going to serve me.
