A short video by Vince Reed arguing that sales funnels effectively begin at the very first video interruption (in-stream ads). He recommends ‘blanketing’ in-stream ad placements so viewers repeatedly see the brand for free during the first 30 seconds when viewers can skip without cost, contrasting this with intrusive social media placements that generate negative recognition when targeted poorly.
So we always hear about an opt in or a sales funnel. You have your page and then they opt in and you go here. Then you got upsell, downsell, left, right, sale. We hear about that. But the real process starts from the very first time that you interrupt them and they see you on a video. And those videos, as you can see there, that's where the funnel starts. Now the cool part about these in stream ads that you interrupt are free for the first 30 seconds. What does that do for your brand? Imagine if you have the blanket method mindset where you blanket every single phrase, every single term, every single video related to your product or service and then now they're getting interrupted. And if they skip, it costs you nothing. But they keep seeing your product or service. They keep seeing who you are. That is the power of leveraging marketing this way versus the other way. The other way, the other way, meaning utilizing social media. First they recognize you as being a bad marketer. Why are you in front of me? That's how they recognize you. If you're not hitting the right person.
