How To Create A Mastermind Group ft. Ray Higdon, Dan Fleyshman and Billy Gene is Marketing

For you because of your audience. If you offered a full on service and you said I'm going to take 10 and we're going to charge 25, 30,000amonth or whatever and you had your team already and you just could focus in on them and you know, you could write an ad for them every month. That way you don't have to show up. And that's continuity and that's what allowed us to self fund our software and do that. You know, we didn't have to take on and it was so much. We made way more cash flow with less people. All right, well that means I unfortunately we have to go to Billy.

Last but not least, what you got for us, man? Why am I just now hearing about you investing in software companies?

So, so Mike, I told you about my buddy Mike Cutsch for the three. He's, he sold a service based company in like Colorado. Like I've tried to link you guys probably as many times as you try to link me up with Ray.

But he's all in it. I just told him, I said look, I got customers. Like I feel like the only thing I've really been betting on this last decade is brand and people knowing me. So I just want to be able to move customers to it. And so he's the back end guy, that's all Silicon Valley, et cetera. And I'm like bro, find me companies, we will get fucking users on them increase. You know what I mean? I was like, that's our, my shtick is that just small businesses. So you know, really leaning into that. My questions is mostly on actually I wanted to hear from each of you is something that I don't do very often is sell high ticket, almost never. You know, like we'll have our like 5k, 10k things but like very rarely do I ever sell anything that's like 100k. Like I have a couple one on one people where I'm like hey, give me, give me a hundred grand check and I'll you know, hit me up. I'll kind of do consultation or if you need my team for something, you know, like support, right? So I got a couple of people I'm doing with that plus like a percentage I think like anywhere from like 10 to 30% of the business or 10 to 50 of the profits. And doing that with three people right now. And I love it like they're the best people to work with, they're great, et cetera. But also too like I wouldn't want to like continue to stack that because I just value my time. Like I'd be. I really like being able to just fucking do what the fuck I want, you know. But it was. My question is in regards to high ticket profit maxers, either activities, events, you know, agreements, engagements, where they're just cash cows. Personally, not to the company, but your pockets of just like, you know what, this was just a super profitable thing I did. Didn't take me like just profit moves, right, that you guys have made that just were like, man, that was a lot of profit. Think about, you know, I mean, just anything that comes to mind. And I guess what I'm looking for is just creativity, right? Just like, oh shit, I never thought about that. Damn. I have this and I've never offered that, like, you know what I mean? Like that shit where I email after this, I'm like, God damn it, I should have done that.

Boom.

Like, you know, so just throwing that out there. That's my question.

Cool. Want me to go, Dan?

Go ahead. I've done this. Yeah.

So there's a couple of things here. One, taking the percentage of the companies is ultimately what your shot of glory is like. If you get five, 10 companies, like, that's your real shot at glory. Because when they have exits, it's not a joke, you know. Yeah.

I say, I've never experienced a piece of done that.

Yeah.

I had two exits, December 5th and December 9th. One was a monthly box for beards and one was called Sneaker Con. Sneaker Con. I just came in two years ago and we sold to ebay and it was cuckoo, like the amount of time I had to tell us the number.

Dan, Tell us the number, what that check look like, brah.

The amount of time had to put in was irrelevant.

What's the number, Dan? Give me a range, bruh. Give me a range.

So for you taking a piece of.

You know, you're not gonna ever. You never tells.

I'm, I'm extremely open about numbers. I'm allowed to be open about. I'm like the most open about numbers in the world. In all my videos and content. Just certain ebay. Ebay locked me up really good. I signed a 98 page agreement with them.

Fair enough.

So. But what I'm saying is you getting pieces of companies because.

You getting pieces of companies because you're the most famous social media marketer there is on the planet. It's easy like for you to get it the way you can get it the way you can get it easier is what I mentioned to you last year. I think you should have a 25k mastermind because the deal flow from your 25. The fact that you're going to make 2.5 to 5 million bucks a year on, you know, having 100, 200 members of your mastermind, that's easy, right? That's just good. Nice to have seven figures of clean cash coming in. It's, it's dependable, you know, it's coming. If you want to, if you want them to pay monthly, then they got to pay 25% higher. That for you is easy, right? Like.

Because you've got thousands of people that have attended your events in the past. You've got lots of people that have paid you 5k. I mean the amount of people that will sign up your 25k, I think you could have the fastest selling out 25k in history. I think you could sell it out in one day.

Damn, I never thought about it. So what would I offer with that?

Three weekends a year at your office in San Diego. Don't even go anywhere. Make it easy for yourself.

You want to hear something crazy is I've been so like I haven't offered that. I haven't offered that. Which sounds just fucking cuckoo considering I have a studio six steps away from us for that. Yeah.

So Jimmy Rex did one for 20k. He sold out in one day. Sold out a few hours and 50 people paying 20k, that's a million bucks. Wednesday, like he just sold out and he made his mastermind about adventures. Like they go like jump off cliffs, they go to Machu Picchu, like they go do adventures.

What do you think would be the core offering of mine?

Yeah.

It would only be about marketing because you want the clients to be marketing agencies. You want the clients to be you. At 25k, it's a no brainer. Could you sell it for more? Of course you could. I wouldn't because you have to give them more time. By the way, I have two masterminds with a hundred members each. I barely ever talk to anyone.

Yeah, sure.

The time commitment is not as serious as you think. It's really busy during the time of throwing the events before, during and after for that couple weeks. But you have teams for that. And obviously you have access to all my staff to help you with that as well. Like you throwing a 25k mastermind will net you 2 to 5 million bucks a year, hands down. But more importantly, the people in the room, the same way you see me raise money for all these deals, people in the room, if my masterminds, I would still do Them because I'm raising $5 million, $3 million in 10 minutes and 30 minutes during my mastermind events. So for you, if you're like, hey guys.

As part of the Mastermind, I'm also going to present you offers to deals. Oh, by the way, if you guys want to me to get more involved, my team to get more involved, we'll take 5% of your company depending on the size of your business. Or if you're a brand new startup, we want 20% or hey, you want to do a joint venture, it's 50, 50. The deal flow that you get from the 25, they're vetting themselves because they paid you 25K so not the random DMS. You don't have to worry, like wonder if they have money they paid you 25k to be there. And so you getting a couple of million bucks a year, that's just nice extra money. That's easy. The three weekends a year are fun because you have it at your literally just doing San Diego.

You just take them out paintballing, you take them to the Petco park, you just do all the same stuff you like to do anyways. And now it's paid for.

And like you said, you also now have a budget to go book some big name talent which helps you as your personal brand even more because that fits you so well to have that some of those big name talent, this will pay for it. And then the deal flow that you get from having that room full of a hundred to two hundred people that have marketing agencies and paid you 25 grand is like the deal flow makes the two or three million bucks a year nothing compared to what you'll get from having it.

Yeah, touche to fucking Shay.

All right.

I like that, Ray.

You have any other thing on that? That's great. That was great advice.

No, for sure. Yeah. You know we, we ran. That was awesome advice. We ran a mastermind for seven years and we had two levels, 20,000 and 50,000. And we did a lot of the things that he's talking about. We went, you know, shooting, we did fishing, we did a big fishing charter and had a competition like all.

What's the hook on that? Like, like what, what's the mastermind called? Like what's the. Why do you join the Mastermind? You know.

One, to be, to be. To up level your game. Right? That's, that's probably the one, you know, the biggest, is networking up level your game, be around big players. And, and we had, I mean I think probably the biggest year we had like 90 in there. I think we had maybe 15 at the 50,000 level, and the rest were at the 20,000 level. And.

And what's the difference between 20 and 50?

What's that?

What's the difference between 20 and 50 when you pay 20 versus 50?

Yeah. So we had. Ours was called top earner Club, and we had platinum and diamond, and the diamonds we would just do additional stuff for. So we would have a separate diamond only day. So if we had a.

I believe it was. I think we just did two days. It was like Saturday. And Sunday was the mastermind, but on Friday, we'd have our diamonds in there. So we made it. You know, we made the retreats three days and, you know, treated them great. I mean, took. Took really good care of them. I mean, of all of seven years of doing it, I think I only refunded one guy. I mean, it is.

People love does.

You get better people there. Now you. You have an additional thing that we. We really. I mean, for me to do deals, right, with my people is they get me on their company stage, which is, you know, a big deal. I want to do that for you. I think there's a, you know, way more upside there.

Last year, I killed it in 2020. I just went on kind of a spiritual journey and a spiritual kind of thing. And I could start it back up. I haven't yet, but it's great. You get closer with people and the right people. The people you actually want to. It's not a pain in the ass. So I don't know if there's anything much I can add to what Dan said, because I was, you know, pretty much. I agree with what he's saying.

All right, guys. Sounds like I have a mastermind now, Mother.

So there's also another. There's another route too, because I know Billy does like his time. And knowing Billy, I don't know how much he would enjoy that. Know for him, if it's the right people, right?

Like, if it's the really right people, which.

Well, I mean, you know, for what I. So my. My tweak in my model, which a lot of people have no idea I did, was I stopped from my particular agency services accepting everyone, and we just went just high ticket, right? So even to just us to do the marketing, it starts. It's. I say starts at 15 grand a month, but that is just like a couple ad platforms. But. And the reason I did that was I realized that the companies that you and I would want to work with 25 grand a month, 30 grand a month on average. Like to have us handle everything. Helping them with ad copy, helping them with ad creatives, running, managing The Facebook, the YouTube, everything like almost like a built in CMO was more beneficial than trying to go an agency charging five or ten grand a month and doing one platform and this thing where they stay in. So for me, I think for you because of your audience, if you offered a full on service and you said I'm going to take 10 and we're going to charge 25, 30,000amonth or whatever and you had your team already and you just could focus in on them and you know you could write an ad for them every month. That way you don't have to show up and that's continuity and that's what allowed us to self fund our software and do that and you know, we didn't have to take on and it was so much. We made way more cash flow with less people.

Yeah.

So you have both routes. You can do the mastermind or you could do what you already have. Set up what you do best, go after the companies that can really like I have a meeting tonight with a big company that's coming on for 25 grand a month doing our mark, doing their marketing. They, they're wanting to. I don't know if I called you and told you they are. Their company does food prep. So it's one of the biggest food prep companies like organic, you know and like you know we have a handful of clients and it's, it's so much less stressful and I'm able to do.

It in their sleep. Great recurring. You're like cool.

Yeah. And you get to do it. I wanted to do something that was high ticket but kept me in my element. I felt just like you. I think my superpower is marketing and advertising.

Yeah.

I like masterminding and coaching and all that. But for me my problem is like a lot of us, I struggle. I don't sleep well at night if my students aren't doing well and even if like I could have a million. We love you. One I don't like I didn't get results. Bothers me. It just always has like so I had to go to something where I knew I could have my hand on it and truly help the business grow and still position myself for what I was worth. So that might be another route to get high ticket versus doing something I know you probably wouldn't want to do.

Well, what I like about all those things is I'm not offering them at all right, now, so it's good to hear about just, like, the different perspectives of there, you know, I feel like on the. You said gray. You on your spiritual journey. I feel like in the last 18 months, I've been on this, like, kind of recalibrating, where it's kind of like I got to this cool place of where I was probably, honestly, admittedly, overly complacent right now. And then, like, now I'm like, okay, 33. It's the time to. Let's go. I'm back on the saddle.

Let's.

What's up? All right, enough of the bullshit, Billy. Like, you had your time to chill. Now it's time to go and go hard. And then, you know, I see Grant with Donald. Like, what am I doing? I'm at the same. Like, where am I? You know, like. Or, like, fucking Dan. Like, Hulk Hogan's coming out. Like, you know, like, I'm just like, all these things. I'm just like, man. Okay. All right, Billy. Okay, it's time. So this is good to hear. Like, you know, it's. It's. Yeah, I can be strategic, get what I want without, you know, having to. My life's not going to be fucking ruined.

One little tweak we did is we started with three retreats a year, and we reduced it to two, and literally nothing change. Still got the same amount of sales. We just had 30% less retreat.

If you don't bill. If you don't sell 200 spots, I think that'd be a failure.

All right, I'm gonna. Dan, what would you call my mastermind then? Let me ask you that last question, Dan.

Like, for you, like, best damn marketing.

Mastermind, that's actually a really good idea for genius.

It's who you are.

Yeah, that's true.

Nice.

Did you guys get value from this? Was this helpful little twist? We're allowed to be selfish a little bit. All right, cool, man. Well, look, I only have one thing, and I'm going to end it. So instead of really going real deep on, like.

You know, spending 20 minutes on my thing, I just have a. I want to go more broad. I've started a new software company.

And actually wrote this question down. And I just. I told my team this. I said I'm either going to be known as, like, the smartest CEO ever or the dumbest.

And it's okay because I can always pivot. But we're doing this wait list strategy. So the software is not available for everyone.

And they basically watch a demo.

And they get Basically sent invitations to you to get a license. And it's legit, weightless. Like, you might not get in and be able to use the software. What do you think about that? And the concept and idea came about from the whole clubhouse. What I saw, how I saw Clubhouse launch, and to me, the second clubhouse let everybody in is when I felt like it dipped off the cliff. Like, I saw value in that whole invitation. So that was.

Let me get an invite. Where's my link? They did an excellent job. They really did.

Yeah. So I wanted to ask you, what do you think about that model from a software perspective? And I would love your feedback on that.

I'll go last. Since we talked the most.

I mean, wait lists are great. You just have to. People have to know that they're missing out. People have to know about the fomo and they have to know that certain people that got in or their competitors got in, or only the cool kids got in. There has to be something that's not just a number saying only 1,000 spots, and there's 41,000 people that try to get in. It's not just a number thing. It's an emotional thing. FOMO is emotion. The first word is fear. Fear is an emotion. It's one of the most intense emotions that we have. And so to create the fear of missing out, you actually have to create fear. And that has to be more than just a number of, like, oh, there's only a thousand spots. So understanding what is it that's going to make me nervous that I'm not in, but Billy got in? Or what's going to make me nervous that my competitor got in or my blah, blah, blah got in. How do I get in? What do I have to do to get in? And you can't create that just by saying there's a waitlist.

Got it. So what if you experienced the tool and then found out it was a wait list? Meaning, like, even to find out there was a wait list you would have experienced, so you know that what you can't get versus, like, me telling you about it. So, for example, like, one of the things with our software is everybody that watches the demo or watches it experiences it immediately. Like, you get to actually use it as you're watching the demo. So does that increase? Is that. Is that part of fear that I'm creating? Like, if you saw something happen and then you realize you couldn't. Is that. Is that a good enough pull? Cause that was my thought process behind it.

That's more like lust. Like, you get that kiss from the girl and now you're like, wow, I really want to go to second base and third base.

You just.

Better than fear.

Well, I think lust is. Lust is even more intense.

Okay, cool. Well, that's good.

I think, you know, like the training and the gamification of the people who do get in, right? Like what, what made people clamor for clubhouse? It wasn't, it wasn't the wait list. It was that so many other people were using it and talking about it and you're like, dang, you're, you're peering in the window and you're like chose in there. And so like, maybe that's an agreement of, hey, you know, we're going to pluck you off the wait list. But here's the rules. You got to do this, this and this. Or you know, some kind of sharing, some kind of screenshotting or something. I don't know what exactly what that looks like, but you know, it's. It was the buzz. It wasn't just the wait list. It was the buzz of who was on that made everyone else like freak out. I mean, I would get emails like, hey, can you get me in, man?

I'm just like, wait to throw in on race saying so you know, I'm a hardcore gamer, but so I play Madden and, and Madden.

I'm like mad into that. So I play Madden super hardcore. And I play this game mode called Ultimate Team. And in Madden Ultimate Team you get cards. Some are like 70 overall, some are 80 overalls. Obviously the 99 Randy Moss is like the greatest player or whatever. But the challenge is that you have to play against some of these people who have these special cars that you don't have. So they have like a. Of course you're going to beat me deep if you're running with a 99 speed Randy Moss. And I say that because I like the idea of your tool being the 99 Randy Moss and going with like what Dan was saying is showing like, yo, this person used it. Here's the results that they fucking got using this tool. But guess what? You can't get it. Look at this plan about to run Randy Moss. Yeah, but you can't use Randy Moss. You got to get on the waitlist. You know what I mean? Like, what the fuck is this is. What do you mean I can't use 99 Randy Moss? But they're getting this, you know, almost as if like the only reason why you got those results is because you're using eboo. The only reason why you got those results is because you're using eboo. Like, come on, you're cheating. You're using the hack, you know? Yeah, yeah.

They'll complain about it, but they want it exactly, exactly.

Like you can't use. Or like in Golden Eye, back in the day, was this character Odd Job. Everybody was like Odd Jobs cheating. I just cheated until they could be the same motherfucker too. Like, you know, like so.

Yeah, I love it. I love it. Well, you guys, that was worth a hundred million. I think I'm on the right track then.

You can't get this out for free, bro. You can't. I don't know if you can.

Was this cool? I mean, I've never seen it done. I've never seen it done. And my last thing because is is for you guys. I'd love for you all to just let me know at least one person you think could get value from this as well. Like if you know somebody that's crushing it in business, they gotta be doing eight or nine figures and wouldn't mind meeting new cool people. Definitely send them my way. And then also I'd love for all of you guys to connect. Ray, I definitely think you would do. I want you to connect with, with Dan and Billy and for, for multiple reasons. I think you'd add value to them. And I'm always around them, so hopefully that brings you around.

I'll say this too, is Ray and Vince, like, have y' all been 100 mil event?

No, I mean, Dan doesn't invite me, man.

I mean, Dan, like I was gonna say, like that. I think that would be really dope.

No, I definitely, I definitely missed a couple. I, I, something came up, but I definitely want to go get down that 100 million.

Ray, I need your number. I need your number to get offline. Eventually you could text us or whatever.

Yeah, yeah, I'm gonna, I'm gonna stop the recording and I'll let us all connect and, and do that. Well, listen guys, we did it. I didn't think we could get through an hour and 10. And I think we were pretty intense. Hopefully we all you guys who got a chance to kind of see what goes on, high end masterminds, you got a chance. And if you have a chance to join one, I highly, highly advise you be sure to check out everybody that you see here. They're all amazing people. You can learn a lot from them. And until the next one, I'll see you guys on the Internet later. I hope you enjoyed the show. We're having a lot of fun with the Battle Mastermind, and we're going to keep them coming for you. But you guys can do me one favor, and that's just hit that, like, button comment and subscribe. And until the next one, I'll see you on the Internet later.