A short informal YouTube Live by Vince Reed (Nov 3, 2017) explaining how to launch products online by learning from Apple’s product-launch playbook. Reed cites Apple's scale (225 million iPhone units projected in 2017), emphasizes building a "starving crowd" and luxury-focused channels to attract high-intent buyers, and gives practical tactics (niche content channels, remarketing, targeted ads) for converting that audience into customers.
Questions this video answers
225 million units (projected in 2017)
More than 1.2 billion iPhones
$760.4 billion in revenue (cumulative)
What's going on? What's going on? Vince Reed here. First time I've ever done a live video from my phone on YouTube. So let's see what's going on today. We're having a blast shooting videos, take you guys around. Got the team out here making it happen. Back here. Say what's up, guys? We're on YouTube.
Been shooting some videos, as you can see there. Got the cameras all set up. So I want to talk to you guys about how to launch products, how to launch products online. So I got something crazy to share with you guys. And if you're watching this, go ahead and hit the like button comment and let me know if you're here. So these are the new iPhones. Two of them. Two of them. How many of you guys want me to sell you one of these? Five grand. You can have it today. It just launched. Just kidding. I can't sell my iPhone. I'm part of the Apple cult, which leads me to this discussion. So let's just check out some of these numbers. All right, so 225 billion units projected in terms of sales in 2017. Not 220 million. 220 million units. Okay? So you do the math in terms of how much that is, you know, in terms of actual revenue. 225 million-projected units to be sold by Apple from this box from iPhones this year. Now those numbers can be off. So any of you guys who are really, like, crazy with your facts, this is just stuff that we found online.
They've shipped more than 1.2 billion iPhones worldwide in the last 10 years. 1.2 billion. Generated over $760.4 billion in revenue. All right, so all of us Internet marketers who think we're cool because we make a couple million here, million there. Okay? We don't have anything on this box, on this company. All right, so they launch products. But here's the cool part. All right, here's the cool part. What we can do. Okay? What we can do is learn. So one of the things that I love to do these days is really just study these companies. You know, study them, figure out what it is that they're doing, how they're launching these products, when do they cycle them? You know, it's interesting. Why do you think they're launching this product right now in November? Why do you think they're doing that? Well, if you just kind of step back and think about it, actually, why don't you guys comment and let me know why you think Apple launches a new Phone. A month before Christmas. I just gave you the answer, right? Because it's Christmas time, right? It's the holiday spirit. People feel like buying and giving and sharing. So I think it's funny, a lot of entrepreneurs, they end up taking off the last couple months. We've always had our biggest months online as a business, November and December. Because of these very reasons, we realize that people want to buy. They want to basically get ready for the new year. They want to get excited for, you know, that New Year's resolution. So they're investing in education, they're buying products, friends and family. They're doing all this stuff because, again, everyone else is taking the time off, but they realize it's actually the time to push and the time to actually go harder. So how can you actually take a product and create something similar? Maybe, I mean, I should even say maybe. Probably not going to be 760.4 billion in revenue. But what can you take and learn from Apple? All right, from launching iPhones and products into your own business. All right, so what I'm going to do is this. I'm going to do this. I'm going to give you guys a couple ways to launch products, a couple ideas, and this is what we do. One of my mentors told me years ago to always basically or should try to focus on selling your products to a starving crowd. All right? Sell your products to a starving crowd. So the question is, how do you actually do that? So there was a person today that told me that they sell their product that they sell as an affiliate is a luxury jet service. So they told me that they sell products and they try to get people to basically purchase a private jet service as an affiliate. And then when people sign up, they make money. So how can you leverage what Apple has done every year to launch products into your own products? So step number one is to figure out a way to create a starving crowd. And one way you can do it would be, for example, if you're watching this on YouTube, you could create a specific channel dedicated 100% to everything luxury. Okay, maybe you go and you go to a exotic car dealership one day and you make a quick video. Another day you go to a private jet company where people are buying private jets or doing certain things, and you take a video of that and you post that on your channel, and then you go to something else of luxury. Maybe you are a big sports fan and you want to go take a tour of different luxury boxes in different arenas, but you make your channel about everything luxury. All Right. And you put out content to where now you're attracting people who would be more, more likely to actually buy or invest in your private service community. Then what you do is you run that specific ad of your service, in this case the private jet service, as an affiliate, remarketing to any of the other individuals who viewed or watched your other videos. 100% focus on luxury. Now this can work on any kind of platform. Let's say you're on Facebook. You could basically go on Facebook, create a fan page, everything called Everything Luxury. And you can go and start every day, maybe three or four times a day, you start posting little videos of Everything Luxury. Maybe private jets, nice cars, nice yachts. And people start to comment and start to engage. But you follow up that content with ads to your service. So now you're only targeting people who you know are interested in that type of lifestyle. Alright, so the key to 225 units in a year, 225 million units, I should say in a year, the key to 1.2 billion iPhones worldwide, the key to $760.4 billion in revenue is to sell to a starving crowd. And I got to tell you, when it comes to Apple, I'm definitely in the cult. I kind of don't understand how people still don't use Apple or Mac computers or Apple products. I don't get it. Why? I'm not saying that they're technically better than anything else. They've just built a amazing community and a cult like following. And that's what you want to be focusing on when it comes to you selling your products and services. All right, so do me a favor, if you watch this video, comment, let me know what you're selling and maybe I'll shoot a video and give you some ideas of how you could actually create a starving crowd, build a community, sell more of your products Apple style and start making it rain. Alright, so that being said, this was our first Facebook or I should say YouTube Live. It was an awesome experience. I want to thank everybody for making it possible, including my team back there. And another day, another dollar. Guys, until next time. I'll see you guys on the Internet later.
