Vince Reed explains how business owners miss profit by ignoring hidden information in their numbers. He shows a case where 300 sign-ups became 3 buyers, revealing the real problem wasn't the offer but the messaging that attracted unqualified leads in the first place.
300
30
10 (leading to about 3 actual buyers)
Many talks. I talk about Wall street, the Gekko effect, Gordon Gekko, the movie Wall street, the original Wall street made millions of dollars. You've heard me say before, because he had inside information. Yeah, but he knew stuff about a company. He could make a trade, make money off of that. Right. And I come back to it because it's really easy to lose focus. The guy who was on the. On the call today that have said he had 300 people and then he said 30 was. Would be like, we're, like, interested or qualified. And he said of the 30, 10 were buying. So that was like three people. If you have 300 people and only three at the end would even be ready to buy, that means there's a problem on the front end. As advertisers and business owners, we have information that we don't leverage correctly. So the only way that's happening to him is that he's not saying the right things in the beginning. You mean with, like, his ads of his ad. There's too much curiosity. They're opting in and registering for the webinar out of curiosity, and then they're getting on and it's not solving the problem.
