How To Promote SAAS Products? Advice From 3 Millionaires!

For me, it's all about playing show and tell. You have the audience, they're using it. The more that you can just put your 11,000 people and use the tool and show how many people opened up the text and how many people are using the software and the benefits the people are going through. You know, I wanted to see how many clients went through X number of modules this week. I think the more you can do that will attract more people to you versus trying to sell the software.

What's more, big question. Just if, hey, if it was us, like, how would we acquire members? Or, like, you know what I mean? Like, where's.

Where's the.

The how.

How would you. How would you market this? How would you. Basic customer acquisition.

Yeah.

I think first thing that comes to my mind is I hate the price.

Damn it.

The price.

The.

The price feels really pricey.

Yeah.

Yeah.

Just because I'm like, all right, I understand. Like, I do. I get exactly why you created this roadmap onboarding survey. Because it's like, look, someone comes into a membership, the hardest part is just getting them to do the first thing. If they take the first action, they will stick and they will go forever. So you build a software out because it does all this for you guys. So you're like, look, even if you never sold it, you just use it for your business, because this just makes.

Sense and it's a good move.

So check, check.

I get it.

My problem is, is that I really like this and I get it, and I'm just not. I. I'm like a percentage or percentage of the market, right?

Like, I just.

I'm like, if I'm you right now, I'm like, you probably know all of the people, and if you don't know them, they're at least a phone call or two away from who would use it. You know what I mean? Like, it's almost like. Is the best strategy, like, fuck it. Like, two months of, like, you and your top guys just hitting up the real players in the space and be like, bro, I see your Facebook group, you know? Or take like, Dan, like, right? We don't book Brian Stuman. If you met Ryan Stuman, Ray, like.

Yeah, I know Ryan.

Yeah, right? So he's got his big sales group, right? That would be, like, a great person who I think this would be killer for.

But it's like, you're gonna run an.

Ad to Ryan, right? You just gotta fucking call him, you know?

Sure.

So, like.

Yeah, I guess I'm missing, like, the big. The mainstream value Proposition outside of like us. You know what I mean? Like where's like the. I'm almost like my brain goes, is there a singular feature in there that can almost be like you mentioned white label. Can like a singular feature in here be.

Solely sold? Like, you know, even just like the survey? Like this is where you go first. I love that idea. I think that solves problems. I think texting with your people versus putting it in a group where they see one person, to me that value proposition is amazing. It's like, look, are you freaking, you know, trying to post to get a hold of your group and nobody's going to see it or do you want to text and get 99%? Like I'm kind of looking for like the big like shit.

You know what?

This is.

This is worth it. I'm just speaking out loud.

Let me, let me say one.

And did you say you didn't like the price?

Is that I didn't like the price because for me. So for example, I got approached a couple of times by some friends in the space with different software. Doesn't do the same thing. But like every time there's a price per person. For me personally, maybe I just get stingy. I'm just like, nah. Like it just smells like you own part of my company with me. And so I'm really, you know, big on that.

And I don't like speaking anecdotally and.

Like Mastermind style, but because I think I am a customer potentially like split my customer shoes on. That would get me if you told me 5k setup fee and you'd integrate people.

I like that.

The concierge service, that's good because that would be a pain in the butt. You know, like take our Genius Advisor Vantage membership group. Probably like 11,000 people in there. I'm like, the communication is difficult at times.

Right.

We don't have a hub where it's easier to communicate. I'm interested in that. But then like at 5, 5 per month.

I'm like, well, 5 setup, not per month.

No, no, yeah, it's. It's 5.5k setup and 5.

But here's what I would say, Ray. What I think that there's a element of your industry that I get because I was in that space is a lot of the leaders that do coaching now were successful.

As network marketers. Whether they're still building is always iffy. Some of them just go into coaching. But it could be different now. I think that the ones that do well are the ones who have the brand equity and the authority, Right. So what I think this brand, this software that you're doing gives a person that may be getting started a leverage point as a reason for someone to either get started with them in their business. Is that the route you're going? Like when they white label the software, like they now have an added extra bonus thing that they can offer to their team for getting started. Is that the idea or is it just total separate. Just use this. This is just a total like side software type of play.

Well, how. I mean, we have, right now we have two number one income earners that have, you know, and they, and they sell it for like 10 bucks per person. Right? And what each person does with the revenue is very different. Some donate it, some divvy it out amongst their leaders, some, you know, keep it. And so, you know, you know what, what they're doing is they're telling their team, hey, we got this extremely organized and you can, you know, we have personal, you know, journaling in there, we have goal setting, we have, there's, there's a lot of other, you know, pieces in there. And, and so they're going to their team and their team feels like it's just a lot easier for them to find answers and a lot easier for them to onboard their new reps. So usually it's an existing leader. Like, you know, we've been going after and we haven't even started marketing it really. I've really just been doing what Billy was talking about and just made a few calls and we brought in some, some people which I can do more of and I will.

And I'm like, when I'm listening, I'm like, right now I think it is a perfect like escalation with like knowing.

A little bit about your background and.

How like, you know, you're the guy in your space. I think the second that you start going into, oh, this software can be used in everything. Think it's hard because you're just competing now with so much shit, right? Like, I thought of like Kajabi and like every other software and everything's so.

Much cheaper and like, it just, it just feels like an uphill battle. Also finding unicorns, needles in a haystack versus what you just said right there, my eyes got bigger. I was like, okay, people want to be right. They have, they built their teams, etc. But they want a community for their people. Don't start a Facebook. You go there and just, it's another piece of your value ladder because, right, it's a software, the multiples are fucking insane. So it's not like you need a ton of people especially like with prices like this. So I like it as like, okay, hey, you know, you come in entry level as a, as a trainee trying to figure out this game. Now you're independent, you got enough to survive. Now you're thriving. Now you have community and leadership. Now you're coaching and now you're teaching. Oh, you're teaching now? Well, now you need to come and use my software. You know what I mean? It's just almost like an ascended is how I see it. You know, not like derailing on it too much, but just like it's there and then, you know, you look up in three and a half years and flip some shit is how my brain goes. Cause I think, you know, not that it's impossible anything you can do anything, but like it's. I just think it's a really uphill battle trying to like my, my obsession, my like singular skill set is advertising. And like I don't. I probably would like even me, I probably wouldn't run many ads to it. I would just use my network and your reach and your pool to blow it up.

Makes sense.

Dan, what are your thoughts?

I wouldn't do any general marketing at all. I would only go whale hunting because going after clients that have like when he mentioned ryan stiman with 80,000 members, it would take you 67 different people that have 200 to 800.

Yeah.

Headaches and 67 different onboardings and seven different clients and blah blah blah.

One guy that's got 80,000 people or 5,000 people or 1,000 or 10,000, et cetera. The way I would do it is two ways. One, I would get a press that is specifically focused on high end entrepreneur press, not the fake press or general press specifically that business owners read. Like the Success magazine type articles where, you know, people that are reading Success magazine are specifically in network marketing entrepreneur world. It's not bigger, it's not a big database of people that are reading it, but the people that are reading it are your actual potential client. And I would have you or someone like you speaking at events that are the higher end paid business events, not the General, you know, 300 entrepreneurs that paid 200 bucks tickets, but the more expensive ones like you speaking at War Room. Are you speaking at a Mastermind? Are you speaking at Traffic and Conversion Summit like you or someone like you speaking at these events. Those rooms have the people that you want and your close ratio is what? It's what Russell Brunson does with clickfunnels. The reason Russell does so well selling 2,3 million bucks on stage at 10x. By the way, he would have sold 10 to 15 million that day at 10x if Grant didn't sell 18 things prior to him speaking. Right, right.

Wait, did you see. Did you see him just bring out at the event? Anybody see that? Yeah.

That fires me up because I'm like, man, I. It's like, I don't care if you like Trump or not. The way he's elevating his brand by just like, every time I see Grant, I'm like, even now, like, I have our Padres event at the stadium, I'm like, damn. That's why I was gonna say. I was thinking you. I'm like, I need. I need to just stroke a check for somebody big. Like, you know, I mean, he forces you to play bigger.

Not to do that.

But, yeah, that was.

He does.

Yeah. Wait, so you see he's got one more surprise guest that's even bigger.

Really?

Stop it.

Really? Now you got us. Now we gotta talk about that. Maybe off camera, I was gonna say.

I need to know that.

Bigger. Bigger. In a different light. Anyways, I would be thinking of you speaking at. See, you speaking at 10x is not the same because in that example, that's 3,000 newbies medium size. Right. You speaking at the 10x to their mastermind group that paid 10,000 a ticket. That's your clients, right?

Yeah.

And.

I did speak at one of Grant's masterminds and connected with a few people there, so, yeah, I definitely get the distinction. That makes sense.

That's awesome.

The reason does well, is because he speaks for 90 minutes explaining clickfunnels and explaining why it's really hard. So just pay me two grand. It's the same thing for you. Like, you teaching. Literally. Just watch what Russell does. He just talks about how hard it is to do what he does for companies and then just buy my stuff.

Right.

Like Billy says. So I just think for you, whether it's you or someone like you at the company, because events are back in full effect. Like, I'm speaking 12 times, sometimes 16 times in a month. So, like, events are back full steam ahead. It's insanity. But what you have to offer, you could be teaching about it. And by teaching about it, you're not selling. Does that make sense?

Yeah.

You're thinking about why Facebook groups are okay or they suck, why you use this platform to do this, this, this, this, and this. Why is this valuable? Why is this valuable? Why is this valuable? Why do you need nurturing? Why do you need texting? Why do you need onboarding, teaching throughout that whole process? Oh yeah, by the way, you can buy it from me if you guys want. I can do it for you for five bucks a month. You're just teaching the whole time about why you do it for your own self, for your 11,000 customers. So it edifies you. And then at the end like, oh yeah, by the way, it's only five grand and five bucks a month and we'll just do it all for you because I know it sounds really complicated because it is. We'll just do it for you.

And this is a message. Oh, sorry Vince, go ahead.

No, no, go ahead.

I was going to say the message just behind it too. It's like I do think and it's like, I think when you put it on a public forum and like an attic, it's taken, like it's kind of spammy. But I think to the right people that Dan was talking about, they'll get it. Which is really the biggest benefit is hey, you've been an operator of your business, you've been in the trenches, you're paying time for dollar, but you need to fucking getting to the teaching space, right? Like you should be getting. Like you're crazy for not putting another seven figures in your pocket by teaching. I've been teaching forever. You literally get fucking taught more people than probably everybody in your industry. Like that is the hot button and then this is the tool to do it. You know exactly what Dan was saying is like, look, you've done everything, et cetera, but time to get your fucking time back. You know, truth is like I got a group, 11,000 people in there paying 27 bucks a month and guys, it literally takes me five minutes a day. I'm chilling with my family, et cetera.

So if you're balling and you made.

It, but you feel like you ain't got your time back yet, then you need to get into the teaching space. You're going to need to onboard, you're going to need to stay community, et cetera. Make it sound super hard. Or just fucking pay me five grand right now and just five bucks a person. I'll be your back end team member from there. Honestly, the person you should talk to is Bradley. We talked to Bradley.

I haven't about this. I know who he is. I don't know him personally.

Yeah, so you should talk to Brad because honestly, his lightspeed, he has a software for hosting courses. It is very similar. Well it's not. It's not similar in some of the sentiment, but his model.

Pay me a fee plus give me a percentage off of every person. I think that is how Grant had his platform at first. Initially. I don't think it's so anymore. But nonetheless, he literally has built this. Found those. Those wells as Dan's talking about. Like, if there's anybody who would be worth the time to like, and I can. I can link you up and Dan can link you up or, you know, it would be hurt hitting them up.

Yeah, please, that'd be great.

Well, where we are, I don't want.

To take up all the time.

No, I literally hit just 20. I try to get everybody 20. But I do have one thing that I would say thank you on top of this, Ray. I love it because I know the space, but I think we talked about it briefly. For me, it's all about playing show and tell. Like, you have the audience, they're using it. The more that you can just put your 11,000 people and use the tool and show how many people opened up the text and. And show how many people are in the group and how many people are using the software and the benefits the people are going through. You know, I wanted to see how many clients went through X number of modules this week. So I just pushed this and saw it. I think the more you can do that will attract more people to you versus trying to sell the software. So I would just shift my focus to using it for your community of 11,000 and then reaching out to whales and everyone else said as my plan is your plan for marketing it. That's what I would. I would say on that. I hope you enjoyed the show. We're having a lot of fun with the battle mastermind and we're going to keep them coming for you. But you guys do me one favor and let's just hit that like, button comment and subscribe and until the next one, I'll see you on the Internet later.