It's More Than Just The Platform in Marketing #shorts

Name: It's More Than Just The Platform in Marketing #shorts
Uploaded: 2022-08-26T18:46:55+00:00
Duration: 33 s
Channel: Vince Reed
Description: Short YouTube conversation (shorts) where Vince Reed argues that marketing is a strategic play beyond any single platform. He relays advice from a…

26 Aug 2022 · 1 min

Watch on YouTube

0:33

Short YouTube conversation (shorts) where Vince Reed argues that marketing is a strategic play beyond any single platform. He relays advice from a mentor: "every ad platform works" and that platform choice alone is not the root cause if campaigns don't produce sales or leads — responsibility lies with the marketer's strategy. The clip emphasizes focusing on strategy over platform and notes that many channels (e.g., Facebook, Instagram, direct mail) can work if used properly.

Chapters

I made a focus to not focus in on one platform. And with marketing, it's really a strategic play more than the platform. I had a mentor who instilled this one principle that I don't think a lot of people even today realize. And he said, every ad platform works. If someone calls you or asks you what works the best, then they already have the wrong concept of marketing. So, for example, when you pay Facebook or Instagram or whatever you're doing to run ads and you invest and you load your money into the platform and you start getting clicks, it worked. That's what you paid for. If it doesn't get you set sales or leads, that's your fault.
It's your fault.
Everything works. Direct mail works. So once I got that, I realized how much of a strategic play marketing really was.
It reminds me of the difference between, like, the strategy versus the tactic. The tactic is just the actual platform, whether it's Facebook, YouTube, Instagram, etc. But if you're just focused totally on the tactic or you don't have a full understanding of the strategy, like, you're missing out.