A short YouTube video (shorts) by Vince Reed offering practical advice on lowering lead costs by structuring ad campaigns narrowly. Reed recommends separating campaign types (keyword-specific campaigns, channel/placement-specific campaigns) rather than lumping all channels and ad sets together, noting that this targeted approach is more time-consuming but yields better results.
So for me, personally, I don't. What I, in our office, jumble different types of ad sets. So if I'm doing keywords, it'll be a keyword campaign specific keyword. And I'll have another campaign. Like, I wouldn't have a campaign. Facebook ads, Instagram ads, YouTube ads. It'd be a Facebook ad campaign. And just the keywords on that. And then it'd be. You get what I mean? And then if I was doing, like, a placement ad, it would just. Just be that one placement. It wouldn't be, oh, I wouldn't just grab every channel and just throw it in there. I don't personally market that way.
It's time consuming. But I think you get the best results by being more targeted than just throwing everything in. One thing.
