A short YouTube video by Vince Reed (March 12, 2023) in which he outlines a guerilla marketing tactic: collect business cards from sponsor booths at events, extract company names from them, and bid on those company-name keywords in paid search to capture competitor traffic cheaply. He frames it as an easy way to 'legally steal' traffic and suggests scaling the tactic across many companies.
Remember you said I have this one kind of, like, strategy. I do. Whenever I go to these events, Mike can't tell them that. I'm just kidding. I just had to do that to you. Anytime I go to events, I go to where all the sponsor booths are. So I go grab the card, the business cards of everybody in the booth, and then that becomes keywords that I can bid on that nobody else is bidding on the names of the company. That company has a marketing department, and they're driving traffic to get people aware of their company. And all you have to do is what I say call legally steal that traffic. So if I show up next to that company as another solution, then I can get some of that traffic for really cheap. Magnify that by, like, 1,000 different company names.
