A short excerpt from a YouTube conversation (April 23, 2024) where Vince Reed and Alex Hormozi discuss the costs and trade-offs of organic content versus paid ads. Hormozi states that content they produce across platforms for him and Layla costs about $70,000 per month, and the conversation notes that "organic" content still incurs time and monetary costs.
About $70,000 per month.
Alex Hormozi, he's big on content now. Yeah. That's his traffic strategy, right? Someone watching him would say he doesn't pay for ads. Have you ever found, have you ever heard how much he spends a month on his content for us to put.
Out the stuff that we put out right now across all platforms for Layla and I cost about 70,000amonth.
You could determine in your brain he's not paying for pay per click ad. Not, but he's paying for traffic. There's no such thing as free. You're paying with your time, with money in his case, with time and money, there are some benefits to what he's doing, maybe long term because the content lives forever. Right? But one could argue that he could put that knowing him, which he did for years, which is how he grew his company, he could put that same money in ads and have the same effect.
