A brief YouTube Short by Vince Reed about personal-branding strategy: he advises not to brand yourself as "the Facebook guy" or similar because tying identity to a single platform risks business collapse if that platform changes. He supports this with anecdotes from his real estate experience (banks stopped lending) and references to mass Google Ads suspensions (the "Google slap").
So if you go back to when I was first making videos on YouTube, although I was teaching all of these strategies, I never ever say I'm the Facebook guy or the YouTube guy, the Google guy. I simply talk about lead generation and marketing. And the reason I did that was what happened to me in the real estate industry when banks stopped lending. I realized that things can happen in a second where if I start being the Facebook guy like today and Facebook doesn't convert or doesn't work the way that it did work, then there goes my business. Now I'm going to something else and I don't have the credibility, you know, if I start talking about just Google Ads, same exact thing. Because there's a point where Google pretty much did what was called the infamous Google slap, and a lot of people got their Google Ads account suspended and lost their entire business. So that was really important to me.
