Short YouTube advice clip by Vince Reed advising advertisers to assume in-feed video ads will autoplay muted and that many viewers only see part of the ad or click the call-to-action quickly; therefore, include on-screen text or subtitles and clear borders to communicate the message without sound.
You know, it's funny, a lot of people won't watch the entire ad. They'll see just what they need to see just enough of it and then they'll just click the Learn More button. So you have to be very careful about what you put on your video Creative. So for example, most videos, especially if they don't have a border or aren't clear, you have to be, you know, put some type of text or something on the video because you have to assume that people aren't going to watch it. Not only are they not going to watch it 100% of the time when the video initially shows up in your newsfeed, it's muted. So if you don't have any type of text or any kind of subtitles, then it just looks like a video playing and people either one scroll through or click before they actually realize that it's for them or not for them. And that all affects the overall performance of your ad.
