Vince Reed critiques an ad for the 'Engage Growth accelerator', noting the ad has too much copy and a busy layout that will make viewers scroll past. He suggests a simpler, larger headline (e.g., 'Skyrocket your Instagram reel engagement'), one concise supporting bullet, and enlarging the video to draw attention. The ad's quoted claim includes 'the new safe way to skyrocket your Instagram reels engagement.'
So right off the bat, it's breaking a rule. So much copy here, right? You really have no idea. You have to force yourself to actually read to see what's going on. I know every time I say, I said in the last ad, but it's so true. But let's go ahead and see what it says here. Introducing the Engage Growth accelerator, the new safe way to skyrocket your Instagram reels engagement. And then there's several points. This is a classic example where someone is trying to just sell the product right from the ad, but in reality, it looks extremely busy and people are going to scroll. There's a video here, which I'm assuming is going to explain more about what they're going to do. I think if he just went really bigger copy, you know, essentially skyrocket your Instagram real engagement. That's it. And then maybe one of these bullet points with like one or two words, something like achieve higher engagement and 96% of influence. So 96% of influence. Experience higher engagement. And then pointing at the video, maybe make the video a little bit bigger. So the attention is here because obviously, if you have a video here, this is what you want.
