Short YouTube clip (Instagram ad advice) by Vince Reed giving tactical feedback: use horizontal, borderless video to command attention and place clear, compelling copy at the very start (e.g., a bold headline like ‘Attention entrepreneurs — these five AI tools will give you a huge advantage’) to improve ad click-through and retention.
This ad is interesting because on Instagram, a lot of people go with the square ads. This is more of the horizontal ad, no border, right? To the video. So it's commanding attention. My advice would be for the beginning of this video, right? Because it looks like he's using a slide deck. You'd want to use the copy in here to get me to want to know what's happening, right? Because right now, unless I read all of what's going on here, I don't really know what he's talking about. And I could just pass it as a video and not necessarily an ad. So. So, for example, I see it says here, really small, it says, these five AI tools gave us an unfair advantage. Five entrepreneur. Attention entrepreneurs. These five AI tools will give you a huge advantage, right? As the first thing that they see. And then once they hit play, then it can get into the rest. You could use the keynote that's behind the ad as the reason to keep watching.
