Vince Reed explains a rapid productization strategy: run frequent, high-value webinars (aiming for two per week over ~4.5 weeks), record them, convert each webinar into an individual online course (including the Q&A), and add those courses to a continuity/membership offering. This approach expanded his product suite from ~4–5 items to ~15–20, simplified downstream sales (a $47–$49 continuity offer), created partners from event attendees, and dramatically multiplied revenue—turning a single Florida presentation that initially earned ~$79–$80k into an estimated $250k+ or potentially up to $500k–$1M when accounting for partnerships and downstream sales.
Questions this video answers
Two webinars per week.
About four and a half weeks.
From roughly 4–5 products to about 15–20 products.
About $47–$49.
Approximately $79,000–$80,000.
Chapters
The system is running on all cylinders. You know, it's popping sales left and right. And, you know, I immediately love to deliver content that people invest in as fast as possible. Just note to self, if you ever sell anything, the faster you can deliver it, the more value it is, the more valuable I should say it is. So I said, okay, let's contact them immediately. And we're gonna do this first webinar, like, next week, right? And in fact, we're gonna try to knock out two a week. So instead of just taking two weeks here, okay, let's get this done in, like, four and a half weeks so we can get all of these webinars done and teach these individuals this information. And then I got this kind of crazy idea, and I'm like, okay, you know, you're calling everyone that's buying this Twitter product, and you're getting them on the phone, and you're offering them our continuity program, giving them access to other products and services. And then I'm doing this webinar each and every week, and I'm giving them the ability to partner with us and promote our products and services. I said, what if I took these presentations that I'm going to be doing, you know, these 10 different traffic strategies, and I turned them into 10 different courses, right, that I could then put into my system, and now I could essentially enlarge the suite of products that people in our program were getting. And he thought that was a great idea. So I knew in order to make this work, that these webinars had to be above and beyond what I was actually expecting to provide. Now, as always, I was gonna give them value, but now I had to take it up a notch because what I was gonna do is turn these individual webinars into courses. So just a note to self, here's a really, really cool way for you to create a lot of products extremely fast. So what I did was I took the first presentation that I was gonna teach in terms of the first webinar, and I created slide presentations. And I just basically categorized every single portion of the slides as I would an online course. So when I was done with the hour and a half or two hour presentation, I was able to cut up each and every one of those webinars, and they became individual courses that I was able to knock out essentially, in one essential webinar. And what made them even better was that at the end of each and every one of them, there was a pretty detailed Q and A session. So imagine getting a course and going through it and Then at the end, hearing other people ask questions about it and then having the instructor be able to answer them. So it added more value to each and every product. So as people were going through the information, they were able to learn and then, you know, if they had a question or how do I do that? How does that work? They actually saw me answering it and people got a lot more value from it. So, you know, after four and a half weeks, I now went from, let's say, a suite of four to five products to well over, you know, 15 to 20 different products, extremely detailed. And I took a lot of time and I was delivering these, you know, two a week to get this done quickly. I was able to immediately, you know, create more product and SKUs, which essentially added more value and made it a lot easier for our upfront trigger product. And by the way, a trigger product was the, in this case, case, the Twitter course that I was selling. I would trigger the phone call. It made the call a lot easier to convert because now he was able to show them the members area and say, hey, for just, you know, $47 or somewhere, 47, $49, you get all of these things, you get a Q and A and you get a weekly call. It made that sale a no brainer and things were able to really, really take off from there. Now what was really crazy about this entire process was after I completed all of the training, I gave the recordings to everyone that purchased, but they started to hear about our system, my Internet traffic system, and they wanted to be a part of it. So what was cool about it was they were like, well, how do we be a part of it? And I was able to get them on the webinar, essentially the webinar that I would do every week for the people who were in our continuity program, in terms of what I would do on that webinar, is offer them the ability to partner with us. So everybody that bought in Florida, I put them on that same webinar and all of them became partners, which drove the revenue up another, you know, couple hundred thousand dollars. So I stepped back for a second and I realized that that 45 minute, that one hour presentation wasn't just worth the 79 or $80,000 that I made at that event. It actually was worth over a quarter million dollars. If you combine the fact that all of those individuals decided to become partners with me and, you know, continue to learn and then promote the products and services that I have to offer to other people. And I'm not even counting that a lot of them went on to make multiple six figures with our system, which again, drove additional revenue. So that one talk, that one talk in Florida, you know, if I really were to do the numbers and, you know, be honest with you, could be worth well over half a million, if not a million dollars, that one.
