Vince Reed (YouTube #shorts, July 19, 2022) observes that many marketers are struggling due to rising costs, iOS updates, and lead-generation headwinds, which causes some to stop marketing. He advises doubling down on basic, durable marketing practices: add value, build and own a list, and communicate with that list consistently.
I think that because of a lot of the changes, people are struggling so much with marketing, lead generation, costs going up, iOS changes, all these things, that a lot of people are just stopping doing everything altogether. So I would say this is the time to really push forward and to continue and focus on really the basic principles, adding value to your marketplace, building your list, communicating with your list on a consistent basis. And I think you can't go wrong.
