Vince Reed presents a short-form tip advocating email list-building and email marketing as the most reliable distribution method. He recommends treating your list like media (being honest and curiosity-driven), using strong subject lines, and drawing inspiration from current news headlines when launching campaigns.
Email subject lines that could be a whole recap show. I think it's important. You know I think list building, email marketing even today it's the one method that still reigns supreme, right. If you have a massive email list it's instant distribution where you can put your message out there to the world. So I think that you know, and again I was wearing my email list out as well trying to pull every sale I could out of that to win this, this launch. But I think when you're honest with the list, right you definitely want to think more like the media, you know, like the news when you push it out but it's normally something curiosity based. So I get a lot of my inspiration not from marketers but from just regular things that have a lot of traction. I think that if you're doing a launch I would just go onto your news section of your phone and just look at the most recent headlines.
