Vince Reed shut down his company after Apple repeatedly rejected his apps. He cancelled six-figure recurring payments and walked away from what could have been a hundred-million-dollar business rather than keep fighting Apple's approval process.
So finally I started to figure out that this company, we're going to have to shut it down. So I had to go into my merchant account and I never will forget this day. I looked at it and I said, if I close down this company, I'm going to have to shut down multiple six figures in recurring payments. We met with the manufacturers in Vegas and I told them the issue. And I know that we could have continued to try to fix it and who knows, maybe we could have solved the problem. You know, Apple kept telling us that we have to create these working apps, they have to be a useful tool. So we played around with it and again, every now and then one would go through, but then very quickly it would get denied. And I knew, you know, this was just going to be something where we were going to be consistently swimming upstream and we had to do something about it. But ultimately I had to hit the stop button and cancel what I believe would have been, you know, a hundred million dollar company.
