The Most UNDERRATED Marketing Skillset - The DM Ep.9 Recap

The amount of money you make comes down to the amount of offers you make. You learn how to do that right. You never go hungry. You can make endless amounts of money. I still believe it's the most powerful skill set. I always learned lead generation because I was focused on knowing how I would market the future thing that I would potentially sell.

What's up, everybody? Welcome to the DM recap show. This is the recap for episode nine. If you haven't watched it, make sure to catch up. But we're going to be going into deeper details about what was not talked about with a star here, Mr. Vince Reed.

No, Mike, you're the star.

I just. I just facilitate, but thank you. I appreciate it.

All right, cool.

Thank you. I'm Mike, head of production here at.

The dm and I'm Vince. I think I'm a digital marketer and I like to run ads online.

He dabbles.

That's how. That's how I used to talk on my first ads.

Really?

Just like so nervous up to. Did you know, Mike, that for the first year in business, I never showed my face?

So would you.

I would just like show like keynote slides. I'd write and I'd talk. No one ever saw me.

Really?

Yeah, for the first. The first, like probably maybe a couple years, no one saw me. And then this guy.

So when did you start showing your face?

Well, what happened was this guy should have actually been in the dm. A guy messaged me one time. He's like, man, I love your stuff, but because you don't never show. You never show yourself. Like, I don't trust you. He's like, you're like the guy from Home Improvement. The guy that like looked over the fence. Oh, you never saw his face. He's like, that's what you. Like, I can't buy from you.

Yeah, yeah.

So, you know, afterwards I got off that, like, well, maybe I should show my face. And that's when I got my first. It was like a flip cam back then. These little flips. It was before, like, yeah, good cameras.

High tech camera and everything.

Yeah, yeah. So just thought I'd throw that out there. So I just, you know, I just wanted to revert back. So you guys know, you know, if you've never made videos. Just a little practice, that's all it is.

Baby steps.

Baby steps. How you doing?

How you doing today?

I'm good, man. I'm hanging in there. I'm feeling a little under the weather, but, you know, like Kobe said, if your house was on Fire. And you had to get out and you had two busted up knees. You'd find a way to run on those torn ACLs.

That's right.

Get out that house or crawl or whatever. Crawl. However you're gonna get out of there. So that's what I'm doing right now.

Cool. At the event in Florida, you just got off stage, you sold from stage for the first time. And then you're asking your right hand man how you did.

Yeah.

You know, he would only give you, you know, just a couple of lines here and there, like, hey, you know, you're good.

Trying to be all cute with it.

Right. But you really want to know the number.

How would you do, actually, so. Cause, you know, it's kind of like the live event episode where you're afraid to go down because you're not sure if anyone would show up. Same thing when you sell on stage, you're like, there's this fear that nobody will buy. And that kind of thing gets back to the host of the event. So if you can't sell from stage, it gets back to him. It gets back to other people. He might ask you to speak. Yeah. So I was like, man, please let somebody buy this thing. Right.

So you go back to the hotel room and he takes out a stack of order forms. And you just start processing these forms.

Yes.

And they just start piling up. Piling up. And then what was the number?

So we did. It was like right under 80,000. The actual number, like 79 something. Yeah. So you do the math. 1497. However many.

And this was 1500 per order form.

Exactly.

Technically.

And it's funny because today, you know, I recently sold at an event and we did more than that. But what I did then, which is the note for all of you guys who sell to make it easy, I'm sure you're probably doing it, but I used a QR code. A QR code so the people right. From the event could like, hold their phone up and the QR code opened up the sales order form right on their phone.

Oh, that's.

Back then you had to. You didn't have all that. Right. You had to go back and actually, you know, write out the form and tear it off and go. It was. That's how this is going back. Yeah.

See, now it's more efficient.

I was thinking about that with the episode. I'm like, man, I can't even believe that happened.

Like, imagine if you had that back then.

Oh, man, it would have been so much easier.

So. So it worked out it worked out.

Yeah.

So after that, you process all those payments. Right. And you said that later down the line that while you made that close to $80,000 on stage, you actually made more than that. Technically.

Yeah. I mean, I don't have the exact figure, but so I had my. My company that was taken off and people could be partners, which is basically. Is like a affiliate, essentially, and they. They get to promote the product. Right. And the product reason why it worked is because people were able to leverage what I was already using and getting results for themselves. So I was able to show them, say, hey, here's where I'm running ads. This is what I'm doing. You go out there and market it, just how I'm doing it, and you'll get similar results. That's why so many people did well. But in order to do that, you had to basically get the license rights to be able to sell it. So after all of the presentations that I did for them, I turned them into courses, and they automatically got the replays of those just for purchasing. That was part of the package. But they started hearing about, you know, the company. They started seeing, you know, they had this. More training in there. What are you doing? So I invited them to our weekly webinar that I would do for the people in the system. Now, I would invite everybody on my email list to this webinar. And part of the system was the partners would market this webinar. That's how we would sell it. So all the partners would market the webinar, I would market the webinar, and then I would do the presentation. And if people bought, everybody made money if they brought that person there. So that was how part of the system worked. So anyhow, I invited everybody that purchased to that presentation, and every single one of them became partners. And that was, you know, I believe, two grand to do that.

Okay.

So for the life times that. Right. And then they. To be a partner, you had to have level two, which was a 47, 49. I can't remember the exact number. I keep saying that, but yeah. So they all had to buy that in order to be a partner.

Right, Got it, Got it.

So you take all of that, times the 47amonth, then the 2 grand. So that's why the value of that one. That one talk was some good. Some good money there, Mike.

That. See, that's.

Yeah, that's.

That's really efficient in terms of sales, because that one talk like 45 minutes to an hour.

Right.

In addition to your business, on how it's already running.

Right.

With the affiliates and everybody that just compounded.

Right. And a lot of those guys became our top partners.

Right.

So they drove people to the presentation, and those people bought. So that's why I said there's really no way to really say, you know, how much that was worth. But it was. It was definitely worth 45 minutes, I'll tell you that.

Side note, I know you mentioned that, though, some of the people that became partners and affiliates, they.

Became part of your team. Right. For later companies.

Right. Oh, a lot of those people are still with me today. Some of those people. Oh, absolutely. But like I said, many of them went on to make six figures with our system. So what was cool, I felt good about that because they had invested in the training, but almost every one of them made money, made more than the investment. You know what I mean? So that was cool.

Yeah. I remember we were talking before about hiring from within. Like, people that you work with. Like you. You were saying that, you know, most. Not most people, but some people, they're against that. They want to hire from outside. But you. You take a different approach.

Yeah. This is one of my secrets.

And this is just because I've had a lot of customers through the years and people have purchased products. People know, like, you know, for me personally, I'll keep working with you till the end, right. I can't guarantee that the strategy's gonna work. I can't make your ad. I can't create your offer. I can just give you the strategies that got you to find me. Right? So clearly they work.

Right.

They may not work like they work for me, for you, but I'll keep working with you and do the best that I can to make that happen. So because of that and because people kind of know my character and kind of, they typically, throughout the years, have just kind of always supported me. Right. So when I launch new companies, I always hire from within my own customer customers. People that have bought our products and services, People that believe in what it is that I. That I do. I've wanted. I've never hired outside of my email list or people that have bought my products ever. So that one position, not that I could think of. I have a guy now that's heading up our sales team, but he also was a customer, so technically he falls into that. But he's also a friend I've known since I was a kid. But, yeah, I don't. I just want to make sure that I didn't. No one slept through the cracks. Yeah. Every person. Yeah. Has always. Outside of my right hand man, he was brought in from his, you know, the whole boardroom. My buddy. That's still like connection, but it was still a connection. He's probably the only other one, but I'm just trying to think hard. Outside of him, everybody has been a customer.

Yeah.

We've hired.

That makes sense. Because if you have a small team, you want to make sure it's with the right people.

Yeah. And they know. They know, like your character. Right. They know what you're about. They. And they know how important your brand is. You know, that's important to me.

I want to go back a little bit, just touch on the Miami. Not Miami. I don't, I don't know where it was, but it's in Florida.

It wasn't Miami.

It wasn't Miami. Okay.

There is a Miami, like, story.

We put a Miami theme to this because, you know, it just makes it more lively, fun in the episode. But how was it going out there? You didn't have Mr. X this time.

Yeah. Honestly, you still made it happen. Yeah, we had fun, you know, and it's true. You ever go somewhere, you just have to act like you belong, man? You know, just walk up and act like you belong. And that worked. We got right in, we had a good time. And it was true, man. Everybody was very loud out there. It was a lot more loud than California. So we were joking around about it, about. And, you know, I found out about peacocking. I thought that to me, that was the funniest part of all this. Like, if you're watching this recap, you got to go watch it just to see the peacocking scene. To me, that was. That had me dying.

So, yeah, I, I had to find some good clips on that. So I, I, I, I edited that one. Don't, don't, don't.

What? Yeah, so. My God. So, yeah, don't. It was funny. We were watching it. We were watching the episode, and I kept watching Mike and I kept watching Connor to see if Connor was going to come over and slap you like I slapped all those people. The lawyers. How I wanted to slap the lawyers in the last episode for messing up some. One of the edits. But he gave, he gave you the, Gave me the seal of approval. Yeah, he gave you the stamp of approval that you did. All right. Because Connor had to go on a vacation and Mike took over.

I had to fill in for this week. But this is what happens here at the dm. You know, we gotta, we're wearing all different hats, so we Gotta fill in. I'm saving the slap till later. All right.

All right. So Miami. Or kept saying Miami. It's not Miami.

It's still Florida. It felt like Miami, to be honest.

Yeah, I've been to Miami. Miami's. Miami's fun, but only for a little bit anyways. So uncommon ads was one of the segments in the show. You talk about what you taught your customers in terms of lead generation. Placing ads in car washes and movie theaters.

Yeah, that was. Those are like, the smallest.

How did you come up with those?

I'm always looking for unique ways. In fact, yesterday I saw this ad, I was like, okay, that's one. It was a guy. It was a company where that you can put the billboards on the side of, like, these big trucks, and they're the. Those billboards that light up and, like, you can put like, like the digital.

Oh, the digital boards.

Digital boards. But they drive them around and they're huge.

Yeah.

So I saw that there's a company that's doing. I'm like, man, my brain first went to, like, man, I wonder how much those trucks are. I wonder how much they're paying for ad space. I went to the site. It was like 997 for just one billboard. That's a good business model. You buy the trucks. No, a thousand bucks. 997. I mean, okay, 1,004. At least that's where it started.

Right.

But anyhow, so I'm always looking out for advertising. That's a pretty good business. Like, one of the new ones I just saw recently was like, Hulu's allowing you to advertise there now. So my brain always writes down all the new ways to run ads that I'm always testing. Yeah. So, yeah, for me, it was just, you know, I, I, if you, you know, going back to the beginning, seeing how real estate market collapsed, I lost my, My job. I never wanted to be dependent on one thing. So my eyes always, you know, looking for new ways to drive traffic.

That's all. That's, that's always good because, you know, we're talking about always finding, like, deals and in this sense, always finding different ways to think creatively for opportunities, especially in lead generation. Yeah, most, Most people are on their phones, looking down at their phones. And I mean, I'm guilty of that sometimes, but it's always good to look up.

I mean, it's simple, man. The amount of money you make comes down to the amount of offers you make. Right. And in order for you to make offers, people have to see what it is that you. You're selling. So traffic and just getting in front of the right people. You do that. You don't have to do that. Right. You never go hungry. You can make endless amounts of money. I still believe it's the most powerful skill set. And I tell people this all the time, people that used to buy my products. And with this mic, when you learn lead generation, like, a lot of times you're focused on what it will do for the thing that you're currently selling. I always learned lead generation because I was focused on knowing how I would market the future thing that I would potentially sell. And that's why lead generation is so valuable. That's powerful. Profound.

Profound.

Pretty smart sometimes.

What do you think, Connor? Not really.

So sometimes it's, you know, gem here or there comes out, but with that, you have to see the rest of the episode because he gets an invitation from someone you might know in the marketing space. Someone that's built a company that starts with click, ends with unals, and is worth a B. A B, not an M. A B. Yeah. So watch the episode. And as always, if you found this to be interesting, if you liked this episode, please be sure to subscribe. Hit that like button and we'll see you on the next episode later.

Peace.

Sam.