The "Trigger Product" Marketing Strategy | #Shorts

Name: The "Trigger Product" Marketing Strategy | #Shorts
Uploaded: 2023-01-27T22:00:20+00:00
Duration: 44 s
Channel: Vince Reed
Description: A short first-person video by Vince Reed describing a "trigger product" marketing strategy: selling a low-cost Twitter course to obtain buyers' phone…

27 Jan 2023 · 1 min

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A short first-person video by Vince Reed describing a "trigger product" marketing strategy: selling a low-cost Twitter course to obtain buyers' phone numbers, calling purchasers to upsell additional lead-generation products, and thereby creating substantial recurring revenue. The speaker reports very high follow-up conversion (about 90–95%) and mentions low entry prices ($47–$49).

Questions this video answers

January 27, 2023

$47 or $49

Approximately 90–95%

Chapters

The first part of the system was selling this Twitter course. So when people would buy this product, what we were really doing was trying to liquidate phone calls. Right. So when people would buy it, we would call them up on the phone. And my right hand man was my first salesperson, and he would call up these individuals who would purchase this product, and he would offer them several other lead generation products. I know what you're thinking, man. You would use someone on the phone to sell a, you know, $49 or $47 thing. Yes. And it absolutely worked, because I think, like, 90 to 95 of the people who bought the first training essentially would take us up on that offer, and that built a massive recurring revenue that you really need to sustain any type of business. This is where the magic started to happen.