A short video by Vince Reed arguing that email marketing is not dead, illustrated by surprisingly high email open rates he displays. The speaker anticipates skepticism about initial-email bias and counters with multiple high open-rate examples (e.g., 100%, ~83%, ~80%, ~66%).
Is email marketing dead? No. I'm gonna show you something. I don't think anybody would believe what I'm about to show you. I don't even believe what I'm about to show you. But what I'm about to show you is real. This is the email. Email's dead. But look at the email open rates. You can't see my subject lines. You can see that percentage of opens. That's all I gotta say. Now I know what you're saying. Oh, it's the first email. Okay, you show me 100% your first email. Oh, it's 83 on the second one. Oh, you showed me 80% on the second email. Oh, it's only 66% open rate on the third. You showed me 66% on the third one. Is email dead? No.
