This Instagram Ad Looks Like Money...UNTIL I Read The Copy – Ad Roulette E16

I don't know if I've ever done this. All right, But I'm gonna have to give you a zero out of three on the ad.

Hey, what's going on? Vince Reed here. And welcome to another episode of Ad Roulette where we critique ads and funnels and make them better, following this three part framework that you see here on the screen. So here's how it works. Our team, we just get to scrolling because every third or fourth post is an ad. We look at two ads, we look at two funnels, and then we pick a winner. And your job is to let me know if I pick the right one, which. With that being said, let the games begin. Drum roll, please. All right, what we got here?

All right. The silent renegade. Ooh, I'm a little nervous. The system they never wanted on the streets built for starters. Dreamers and those tired of watching others win. No lies, no fluff. When we're looking at an ad, the first thing that we want to do is we want to make sure that the messaging is clear. Now, when I'm looking at this ad, even reading it, I'm still not really clear of what it is. Right. When we're looking at the messaging, we want to know what it's saying by just looking at it. And then the creative should give us that clarity. Now I'm looking at the image, I've obviously read it, and even though there's a lot going on, I'm still not that sure what's going on. So let's pray. Let's pray in this case that the copy gives us a little bit more clarity. All right, so let's go ahead and take a look at the copy. All right, so we look at the copy here. There's something most never question. Not because they're blind, but because the illusion was designed to be that good. The illusion that success comes from just taking action. That it. That the tools are there and the hustle is strong. The breakthrough will eventually arrive. There's a lot of stuff being said, but still, I don't know. So we'll just kind of keep coming down here. The game has always been rigged. Not in a malicious way, in a strategic way. The kind of rigging that keeps up 97% guessing while 3% scale in silence. Because behind every seven figure success story is the same invisible asset. A principle, a structure. Okay, so what I'm getting at here is just kind of reading between lines. A lot going on, a lot of copy. So let's go back up to the image after kind of Getting a general idea. The system is never wanted on the streets. Okay. For starters, dreamers and those tired of watching others win. No lies, no fluff, unlock the vault. All right, so if I look closer here, even at the things going on. Magnetic Renegade system built to execute, not educate. I'm still kind of confused. I'm assuming this is some type of system that's going to unlock something that's going to help me make more money. That's an assumption. Let's hope that the funnel supports it. Go ahead and click on the learn more button. Let's go. All right, so first thing we want to do when it comes to the funnel, we want to look at the page headline before we get into the creative. So the creative has a video. I'm assuming that's going to explain a little bit more about this system. But when we look at the headline on the top, we can see it says Magnetic Renegade on the top. Obviously they're selling some type of product. 497 crossed out $47. Clear. We got the join now button up top. Okay, so I'm assuming if I click on that, I can buy whatever this is for $47. All right, so if I get into the headline. You did everything they told you. The 997 course, the templates, the webinars, but you still don't have the sales. That's because they never gave you this. The 24 hour launch framework they quietly borrowed from a man you've never heard of. Okay, we got a lot going on. He's definitely just like gone all in from the scarcity and curiosity type of situation. You know, obviously we're not going to watch the VSL that's here on the video. But we can see, you know, it looks like it's kind of playing. It's muted there. We got to click play to watch the video. Let's go ahead and keep scrolling. Scroll down. Let's see what we have here. All right, so we have more. Here's what you're getting. The Magnetic launch protocol. So it's kind of telling you more, but you're gonna get some type of system. The buyer's extraction protocol. They're using a lot of stuff. Remember, like this seems like some type of plan to help me make money online. That's attracting a lot of newbies. I think that they might want to make this a little bit more like third grade level. Right. Just so it's really clear of what you're gonna get. But I get it. I get that's, you know, what you're doing here with in terms of the copy and making it a little bit myst. Right. Obviously you have the little stack there of things that you're getting and then way at the bottom you can buy it. But if you come come up, the thing that they did here was they have the button right up top where you can buy. Just out of curiosity, click on that join now button. I'm curious where it takes me. It takes me to a different page. Okay. At that point I have to put my email, my email in to begin the process. So we got a lot of stuff going on here. Obviously a picture of the system and There's a lot, 47 bucks, 497 cross sale. I get it. A lot going on here, a lot to think about. With that being said, let's go ahead and let's get to the next funnel.

Alright, here we go. Adventure ppc. All right. Adventure ppc. All right, so the first thing we want to do here is we're going to look at the messaging. I love it right there. Ad courses by the experts. Limited time, only 50% off AD courses. I don't have to play the video to know what this is all about. The messaging is extremely clear. Let's go ahead and take a look at and listen to the ad. Remember, every ad that you get in your newsfeed is going to be muted. You have to remember that. That's why messaging is so important when it comes to the ad. Alright, let's go ahead and take, take a listen.

All right, so clearly there's nothing being said in the ad. Just a lot of B roll. It looks like some people back there kind of looking at courses, ad courses by the experts. All right, so B roll, not really much on the creative side.

You know, maybe, maybe if they were like clicking through, I'm assuming this course is back there clicking through. More visuals of what they're going to, what you would see inside the course might be something you could add to this visuals but I get it looks like professionals and all that. So let's go, let's look at the copy and see if it supports what we got going here. Get 30% off our expert led ad courses. Real strategies, real results, less money, no brainer, real short, simple copy. Pretty clear. All right, let's go ahead and let's click on the funnel.

All right, so the first thing we want to do on the funnel is we want to look at the page headline so it matches the page. You have added adventure right there. Obviously you've got the pop up immediately. This is interesting because I'm seeing this a lot more lately and now that's basically people that are taking the course business, the online digital course business and kind of flipping it to almost like an E commerce model where you see that exit pop right in the beginning with the 50%. So you're like hey here it looks like the 4th of July sale and that's what you see a lot with E comm product and they're using it in the digital course business. Go ahead and click off the pop up here. All right, so we've got in terms of the creative, we've got a picture of. It looks like an image of some, some of the course content and then obviously below the image you have more copy. Right? So you see become a digital advertising expert with on demand training from number one and number three top PPC experts in the world. Who the Heck was number two? You got number one. You got number three. Where was number two? All right, 16 hands on courses, 57 templates and the most up to date strategies for Google and meta ads straight from the team Google trusted to train their top advertisers. Alright so I mean I think they do a good job. It's clear you're gonna get courses on pay per click advertising. Scroll down a little bit because the first thing I'm noticing here is I don't think this is mobile friendly in terms of without me having to scroll, knowing what I have to do, right? I have to scroll and then I see the Buy now button. It wasn't too far past the scroll. Go back up to the top, but it's still not there. Remember people on their mobile phone, okay, you got that split second, okay, you're spending 2, 3, 4, $5 a click, right? When they click there, they don't know where they're going to buy. Sometimes people are going to exit. However, I noticed that you did have the exit pop immediately probably to support that. However, you could easily move this image up and put the button above the fold. Alright, scroll down and see if there's anything else in terms of giving me a reason to go ahead and invest in these courses right now. Okay, it looks like it's going over what's inside course number one. Within course two, there's a lot of content here. Course three. Okay, cool. A lot of stuff that you're getting. All right, go back up and see and click on the buy button. All right, so click on buy now.

Anything happen? Okay, so now it's taking us to the coupon. Okay. So $799 use code to get 50% off. Okay, so you're taking people right to a click and you're asking for roughly $400. Right. For a bunch of courses. However, we don't really know from what I can see what we're getting. Right. We don't know if there's a top strategy that's gonna help you with something specific. Okay. We're having to pretty much guess and gamble on this $400 based on the copy and based off of the ad which had a simple headline on it. Alright, so a big ask for what you're offering. However, if the individuals that are promoting the course are reputable and do well, I'm sure that they probably are generating some sales. A lot to think about in this episode. A lot going on. All right, let's go ahead and let's get to the winner. Hey now, before we get to the winner of this episode of Ad Roulette, I know it's good. If you are running ads to a webinar or a VSL funnel, check out my members area inside my EBOOP account. I want to show you how we're getting 50 to 79% conversion on our funnels, driving traffic to regular webinar and VSL funnels and how we're using EBOOV to do it. So if you click on the link in the description of this video, you can check out our quick vsl. It'll explain more about eboo. It'll take your funnel game to a whole new level. Alright, with that being said, let's get back to the episode.

All right, so let's get started with the Silent Renegade. You know, I was really intrigued by this ad because I'm not gonna lie, it looks cool. However, there's a lot going on. I've been there in my own ad creation. You get really creative, you start making images, you start, you know, making different videos and then it looks in your mind, it's one thing, but when I'm looking at these ads for anybody watching these episodes, I tend to try to look at them like a complete stranger that has no idea of any of this stuff. Right? So they're trying to figure out what this is all about, right? The system they never wanted on the streets, right? That could mean all kinds of things, right? It could mean I don't even want to go there. What it can mean. It can mean all kinds of things, right? So you got to keep that in mind, right. When it comes to that. So the messaging, I would say A little confusing, the creative in terms of what it's saying here. It still leaves me confused because you can say, built for starters, dreamers and those tired of watching others win. No lies, no fluff. What does that actually mean? Right? Like win it, what it could be from business, it could be to sports, it could be anything, Right? And then the copy kind of went on with a lot of, you know, mystique and mysteriousness in the copy. Still leaving me a little confused. And I don't know if I've ever done this. All right. But I'm gonna have to give you a zero out of three on the ad. Alright? Hate doing that, but I gotta be honest, okay. I'm not even right now sure of looking at it from the eyes of a person that has no idea who you're trying to target, what you're trying to sell. Okay. Knowing what you're trying to sell, knowing what you're trying to do, I would have likely given you a one. But I grade this from the idea of I have no idea of what's happening. I'm just seeing this ad for the first time. All right, moving over to the funnel. Okay. The first thing we want to look at, the page headline. Okay. This typically should call out the person. It should be really clear of what this is all about. So you did everything they told you, the 997 course, the templates, the webinars, but you still don't have the sales, right? Again.

Rule of thumb, capture what's going on inside the prospect's mind, right? It's to continue over to the funnel from the ad. Again, it's not really. If I'm reading what it has, what it's saying here on the image from the ad, and then I go over to the funnel, it's not really connecting even from there. Now I'm assuming another thing. Okay, what if I've never bought a 997 course? What if I've never attended a webinar? Right? And again, the person that's created this, and they may say, well, this isn't for you, I get that, but you just spent $3 and I just clicked on this ad to get here. Alright? So again, the video could support all of this. And I know that going in, I'm making an assumption it could support all of this. However, you don't want the video, meaning a red here, they've read the headline and then be banking on the video doing everything for you to sell the product. You really don't want to do that. And then last but not least, there was nothing below the fold. However, you did have a button above the fold. I've never really seen that on a lot of funnels to click and buy. The price is clear. So I will give you a point in terms of mobile friendly, meaning you made it really easy to buy. You also had a lot of information about essentially what it was on the page as well below. All right, so for that reason I'm going to give you a one out of three, giving this funnel a grand total of one out of six. All right, so moving over to Adventure ppc. All right, so really clear, limited time only ad courses by the experts, 50% off AD courses. All right, Now Adventure PPC could be like an extremely reputable, like amazing pay per click marketing training company or system. I personally haven't heard of them yet. I will be looking into it. So with that in mind, again, just as critical as I was of the other funnel, I cannot look at this ad and grade it on the fact of me knowing that they were already a great company. I have to look at it like this is the first time I ever saw them. So I'm gonna assume that, you know, they're, they could be good, they could be bad. I don't know, I'm just kind of looking at it from those eyes. The copy was really clear on this, obviously letting me know that these are courses created by X. So I thought they did a good job. The messaging was clear. It was clear in terms of the creative. You know, there was just some B roll and music. It didn't really support what I think a stranger would want to see if either there's a bunch of courses. I think that behind it, maybe behind the audio there's someone talking about what they're gonna get. Or maybe some of the B roll is actually people clicking through different modules. And you know, I always talk about it, you know, demonstration is a great way to sell your products, right? Meaning like you're going like if the video, the B roll in the back was actually them clicking at different modules and stuff from inside the course I thought would be good. All right, so with that being said, I think the messaging was clear. However, I did not like the creative only because, you know, again, there was just a bunch of random people just kind of sitting around looking at the computer. But I do believe that the copy was extremely clear on this ad. Alright, so when it comes to the messaging, I definitely would give it a point when it comes to the creative only because I felt like they could have done a little Bit more with the creative, with the video portion, but I did think the copy was great. And for those reasons, I'm going to give you a two out of three when it comes to the ad. All right, Moving on to the funnel. All right. They did a great job of capturing the adventure ppc, the branding over to the top of the funnel. You definitely see that up top which is really good. You have an image of it looks like a bunch of the courses, you know, computers and different things like that. That's cool. However, I think it got to be moved up a little bit. There's a big gap in between. Remember, people are clicking, they're making that quick decision. Is this something I want to continue to look into or not? The headline becoming a digital advertising expert with an on demand training from the number one and three top PPC experts in the world. However, you're leaving it up to me to figure out if I believe that to be true or not. But I still do think that that is a good flex or show of authority. The fact that you're saying, hey, these are the top pay per click ad experts that have created these courses. This is something that you should want to learn from. So I think you did a good job in terms of the creative of trying to explain what it is. 16 hands on courses, 57 templates and the most up to date strategies from Google and meta ads straight from the team Google trusted to train their top advertisers. Good copy. To a newbie it might seem like a lot but to an expert it might be right up their alley. They want to learn from those individuals. Okay, so you know, a little bit of some space there on the creative side, I think the headline should be a little bit up, up higher but there is no button nowhere for me to buy above the fold. All right, so for those reasons, because it's just the balance is a little bit off, I'm still going to give you a point for page headline even though it's a little bit low. I'm going to give you a point for creator because I do think that you did a good job of supporting it with copy of what you get. Okay, but I have to dock you a point because it's not mobile friendly. You're forcing me to scroll on mobile. And remember, people are lazy. They don't want to scroll, they want to know what they want to do right away. I'm going to go ahead and give you a two out of three when it comes to your funnel, giving you a grand total of 4 out of 6 making our winner of this episode of Ad Roulette Adventure ppc. You are the winner. Congratulations. Adventure PPC of this episode of Ad Roulette. Just kind of going back, really. I think that you probably had a lot of fun creating this. I just think similar image, shift the copy, make it a little bit clearer. Same thing here. Clear up what you're trying to accomplish. I think this could actually be a really strong funnel, and I think if you made those same those adjustments, I'm telling you, you could likely win again if you went head to head with this company again. Otherwise, really good. I hope you guys got a ton of value. With that being said, I'll see you guys in the next episode later.