0:55
Vince Reed critiques a sales funnel and points out it's missing a clear call to action above the fold. On mobile, you need to grab attention fast or lose people immediately.
Vince Reed critiques a sales funnel and points out it's missing a clear call to action above the fold. On mobile, you need to grab attention fast or lose people immediately.
Okay. Influencer IO I like. Very clear, easy to read. My eyes didn't have to strain. I didn't go blind looking at it. I love it. Let's go ahead and click on it. Let's see what we're looking at here. All right, now, the first thing that I see here is there is nothing to click on above the fold, right? So let's scroll down. I'm assuming there's something to click here. There's a lot more copy. Most people on mobile, okay, they're not gonna do anything. They're gonna keep reading, they're gonna keep scrolling. Remember, it's Instagram, okay? Attention spans, like a goldfish, right? Very short. They're going to be off, and I'm still looking at the steps here. Chances are you've lost them. I mean, there's no call to action. You want to get them into a decision. Try to get them to where they're either they're watching a video or they're clicking on something, and I still don't know what I'm doing. All right, so you asked me to click. You made me scroll all the way to the bottom for an action. That guy's already watching, like, the next cat video on Instagram, right? He's gone.
