A short YouTube clip by Vince Reed (Oct 14, 2022) explaining two strategies to lower online ad costs. The clip stresses (1) understanding how platforms charge—CPM-based pricing where ads are shown to groups of 1,000 impressions—and (2) the importance of highly targeted impressions to improve outcomes per 1,000 views. The speaker asks viewers to name the second strategy in comments.
There are two proven strategies to lower your ad costs if you're running ads online. Number one is to understand how you're charged when running ads in the first place. Most social media platforms use a CPM formula to dictate how much you pay per click. In simple terms, they put your ad in front of 1,000 people. Based on what happens when those thousand people see your ads dictates how much you pay per click. So you need to make sure that you are extremely targeted and you're getting the most out of those 1000 impressions. With that being said, can you name the second strategy? Comment below.
