Short YouTube conversation (Vince Reed and another speaker) about using media headlines—e.g., TMZ, BuzzFeed—to inspire email subject lines and marketing copy. The speaker recommends studying high-traction media headlines rather than only marketing sources to generate curiosity-driven subject lines.
Email subject lines. That could be a whole recap show. I think it's important. Definitely want to think more like the media. It's normally something curiosity based.
I remember you were saying a good way to kind of practice with headlines is to look at tmz, buzzfeed, all these major news publications.
Yeah, yeah. I rarely look at marketing stuff. I look at the world, like, because if you look at our world of digital marketing, although it's big, it's really small compared to, like a lot of other stuff. So you could just go to any news, any place that has media and just look at their headlines and titles. And you can get so much in terms of what you can use in marketing. So I get a lot of my inspiration not from marketers, but from just regular things that have a lot of traction.
