Vince Reed explains how YouTube in-stream ads work: advertisers only pay if viewers watch past the first 30 seconds, so that opening is free. Skipped ads still build brand awareness.
Now with YouTube ads, what's really cool about it is that you can do in stream advertising. So I have monetization on my channel, which means you've probably seen several ads that have popped up even as you've watched this video. So you have the ability to run ads that interrupt individuals while they're watching videos related to your products and services. Now what makes it very cool, unlike other platforms, is the fact that the first 30 seconds of those ads that you see that are interrupting you when you're watching videos, like when you're watching this one, those are free to the advertiser. So if you click on the skip button, it doesn't cost that advertiser a single penny. All right, that's cool because now what does it do even if someone doesn't actually go to the next step? It's great branding for the company and it allows the person to reach more people and actually expand and grow the brand a lot faster.
