When A DIY "Do It Yourself" Business Model Works Best

2 May 2024 · 1 min
0:35

Vince Reed argues that a DIY (do-it-yourself) business model—for example, selling a course—works best when the buyer has zero prior experience in the topic. He contrasts selling to an expert (who would expect higher-quality, done-for-you services) with selling to a novice, for whom a DIY course is appropriate.

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