Vince Reed warns against relying 100% on social media ads. He argues that social platforms attract many "window shoppers" who do not typically go there to buy, so building reputation and lists solely via social ads leads to low purchase intent; additionally, he notes advertising costs are rising, worsening the problem.
So when you rely 100% of your advertising budget on social media ads, you're going to attract a lot of window shoppers, because you guys just proved it to me. You don't wake up in the middle of the night going on Facebook or Instagram to buy. Do you buy on there? Sometimes, of course. But this is who you're targeting. This is what you're building your reputation off of. This is what you're building your list off of, essentially on social media. People don't go on social media to buy. Now, to make matters even worse, the cost of advertising is on the rise, and this is always going to happen with any type of advertising platform.
