Vince Reed explains why an email address is worth more than money. When someone gives you their email, they're signaling trust. Reed built a half-million opt-in subscriber list and uses it to reach people across platforms, even if one shuts down.
Over a half million opt-in subscribers.
So every time you build your list and someone gives you their email address, they're giving you a window into their life. That's the first microtransaction. They're saying, I trust you. And if you don't think that it's valuable, then again, picture yourself walking down that alley and someone walking up to you, asking you for your email address. That's why it's important. And there's so many things that you can do with that email address. Upload it into different social media accounts. Target those individuals with ads. Stay in front of them. With the push of a button, Facebook can shut me down. Tomorrow. I can push a button. I built a list of over a half million opt in subscribers. That's powerful.
