Vince Reed breaks down why copying other people's sales funnels doesn't work. He explains the hidden complexities behind successful funnels and the misconceptions about how often they actually fail.
So when you just mentioned a book funnel, like, what's your idea of like a challenge funnel in your mind? Like, how does that work?
So, like, you would drive traffic to like an opt in page, and they would opt in or register for.
Let me see your. That right there. Let me draw it out. Okay, so you've got the opt in page, right?
Yes.
This is the challenge funnel, right? Right. You're saying they opt in. Maybe there's a video there.
Yeah.
Okay. They opt in. And then what happens?
And then they would go register.
So this would be the registration page, right?
Yeah, that would be the registration page.
Okay.
For a webinar.
Go to the webinar. Right. Okay. Then what happens?
And then from there, then they would purchase like a ticket to like, let's say it's like a five day challenge. And then over the series of five days, they'll be.
Shown training. Whether it's like live. Is it usually like live training?
Yeah. Well, some people can automate them now.
Okay.
Okay.
And then after that, at the end, then they would be sold into.
Buy a ticket.
Yeah, like a higher ticket.
Buy a higher ticket at the end.
Okay. Yeah. So that's a. That's how you perceive a challenge funnel. Right. So they opt in here or they opt in and they go to the webinar, Then they're sold a ticket to the challenge. Right. Some people just eliminate these two altogether. And then they just have a page where they just sell the challenge.
Oh.
And it's kind of turning into like a. Almost like a offer funnel.
Okay.
Where they're just selling it. All right, so that is how I would have looked at funnel in the beginning. Right. And how many people do you think try that and actually make six figures a month? If you had 10 people that did what you just saw, what we just wrote, how many of those people do you think would make six figures a month?
Maybe like seven out of ten?
Try zero.
So if you did that right now, that's good odds. So if you did that right now. Yeah. I want you to go do a funnel, a challenge funnel. You're gonna be one of the seven.
I guess I'll be making zero.
Well, what makes you think it'd be seven out of ten?
Well, just because of the process.
Okay. But think about it. Let's say. So you are the master behind everything people are seeing right now.
Yeah.
Okay. Head of production here at eboov. Right. If you wanted to create a challenge teaching people how to do amazing production. Right.
Yeah.
And you think you could put that together make six figures a month. You know how to do that? You know how the funnel works?
Right.
Now you could go make it. You could do it.
Yeah, I believe so.
Okay, so what would have. What would be the reason it wouldn't work.
I wouldn't be getting any sales or people wouldn't be registering. Yeah, not getting sales.
Right.
Because of the process.
Right.
Okay, let me explain to you why most people know that. Funnel. The same way you know how to invest in real estate and make millions. Do you believe people invest in real estate and make millions?
Yeah.
How come you're not doing it? You know how they're doing it? How are they doing it? How are people investing in real estate and making millions?
They can do, you know, either rental properties. They would, you know, refinance.
Right.
Get that, buy another property, then renovate it.
Okay, then. And then how else.
What is another way they would invest in, like, Airbnbs.
Okay, so how come you don't do it?
It's something that I'm not.
Yeah, but they make millions.
That's true.
Okay, so what about, like, the stock market? Do people make millions in stock market? How can we, you know, how do they do that?
How would you make millions in the stock market?
What I have to learn.
Okay, but.
Right.
I mean, you have to buy some stock. Right, right.
Buy some stock and then.
But you know how to do it. You know, I know how to do it, but.
Yeah, it's not the odds of you.
So if you went and did that, would you make millions?
Like before the stock market, for example.
Or real estate, if you win, flipped. Even if, you know, you just explain how you flip. Yeah, you could do it.
I could do it.
Would you make millions? What's the likelihood of you, even though you know how to do it, making millions? Be probably lower, slim to none on anything. Yeah, right, right. My point is, same thing with that. You know how to do that.
So it's like, not really like a plug and play.
It's not a plug and play. This is why I was broke for most of the time.
That's what you thought in the beginning.
Because I saw what you're seeing. And the point I'm getting at here is because the point is, by the end of this, I want everybody watching this, I want you to be able to go do that and actually make six figures a month. And that was a painful lesson. The key is for people to recognize where they fall short.
What did you kind of.
Let me explain to you.
Yeah.
A sales funnel is the process in which you take your leads through.
Okay.
What you just showed are the pages.
Like the bare bones. Yeah.
You'd kind of. Cause in your mind, the funnel is the page, like the order page, the webinar. Then they buy the ticket and then they show up.
Like, it's just.
That's what you think is the. Is the process. And you think that. That if you do that thing. But you're missing all these components because a funnel, in between the gaps, there's a million things. Like. That's not just the funnel. The funnel. A funnel is the process in which you take your leads through. And this is the problem with funnel hacking. Like, everybody funnel just copies everybody's funnel, and they go, oh, it worked or it didn't work. That's not why it worked or didn't work. A funnel works if it worked for someone else. Like, meaning if they made 100. If somebody else made a hundred thousand dollars a month doing that, it worked. If you didn't make. If you do it and it didn't make a hundred thousand, that's because you're doing something like human error, all right?
