Vince Reed breaks down traffic segmentation: cold (strangers), warm (followers), and hot (buyers). Jeff Bezos dominates because Amazon owns a massive list of people who already buy from them, not just random followers like Zuckerberg's social audience.
You guys have probably heard it before. Cold is zone one your goal when you're driving traffic to cold, which is individuals who have no idea who you are. Cold traffic, strangers. A lot of you may have never heard of me before. You for example, would be cold traffic. Alright? Now once you know me, you move into zone two. And these are individuals that now have clicked on your website. Maybe they follow you on social media. They're now in zone number two. But where you want to be and where we all strive to be is in zone three. And you can see zone three is hot. These are your leads, these are buyers and these are individuals who trust you. You can see pictures of Bez and Zuckerberg there. Why? Why do I have Zuckerberg there? He has the biggest list, right? His list connects the world. Bezos has the largest buyers list in the world. He doesn't have to go find new people, he can just target you because you've already bought products and services from him.
