Vince Reed (YouTube Short) argues that ad platforms always "work" in the technical sense because they deliver impressions — showing your ad to users — and that whether an ad generates leads or sales is the advertiser's responsibility. He advises advertisers to improve their craft, provide more value, and solve problems to make ads profitable.
People always ask me this question because they know that I've been doing ads for so long, they go, what strategy works the best? And they always get mad at me when I tell them the answer. And the answer is something you probably aren't going to want to hear. And it's this. Every time you've ever run an ad, it worked. What you're investing in, when you put money into Facebook, Instagram, TikTok, YouTube, whatever, Google, what you're paying for is for them to show your ad, for you to get what's called an impression. Once you get the impression the ad platform worked, whether you generate a lead or a sale, that's human error, whether you do or you don't. So if you're not getting results, that's on you. If you're getting results, that's on you. So just remember, the next time you ask the question, which ad platform works the best? What you're really asking is, which. Which ad platform is going to make me the most money? And the way you're going to make the most money is to just get better at your craft, provide more value, solve more problems.
