Short YouTube clip (shorts) in which Vince Reed outlines a deliberate branding strategy: he aimed to become the definitive expert in lead generation and took concrete steps (calling his video team) to start a video-driven branding campaign so his lead-generation system would succeed.
So in order to pull off my master plan and become the guy that's teaching the entire industry, lead generation, I knew that I had to become the lead guy. I had to let everybody know that when it came to lead generation, there was no one else to turn to, that I had the latest strategies, the best strategies, the proven strategies that could work. And that's when I made the phone call. I called my video team, and we started to come up with a plan to really start this whole branding process, because if I was not the lead guy, this entire system that we were creating to help people with lead generation would not work.
